PRESS RELEASES

June 1, 2022

Be Inspired Brands (formerly ZOOMA Women’s Race Series) Acquires She Runs This Town

June 1, 2022, Orlando, Florida /SPORTSWIRE WOMEN/ - Be Inspired Brands, the owner of Skirt Sports, Momentum Jewelry and ZOOMA Women’s Race Series has acquired She RUNS This Town/Moms RUN This Town, effective June 1, 2022. “I am thrilled to be adding She Runs This Town to our family of brands....

June 1, 2022

100%® Unveils Unique Retro Styled Take on Trending Glacier Performance Eyewear

SAN DIEGO, California – June 1, 2022/SPORTSWIRE WOMEN/ – 100%® the San Diego-based sports performance company, has released NORVIK®, a new Sport Performance sunglass that sets a standard in versatility by tastefully blending style with unmatched performance. The unique glacier design was inspired by classics from the past; taking cues from...

June 1, 2022

Award-winning producer teaming up with renowned documentary filmmaker on Cycling Documentary

/SPORTSWIRE WOMEN/ – Allyson Davis and Jill Yesko – both avid cyclists – are working in tandem on film director Yesko’s latest documentary, “Uphill Climb: The Women Who Conquered the Impossible Race.” Davis, an award-winning veteran of television, sports production, marketing, and partnerships, is the film’s executive producer. The project, scheduled...

May 31, 2022

Andrea Peet Becomes First Person Diagnosed With ALS To Finish 50 Marathons in 50 States

PRINCE OF WALES, Alaska /SPORTSWIRE WOMEN/ -  Andrea Peet has become the first person diagnosed with ALS to finish 50 marathons in 50 states, following her completion of the ​​Prince of Wales Island Marathon on Saturday. Peet’s journey began in 2016 at the Shamrock Marathon in Virginia Beach, Va., though...

May 26, 2022

Legacy Triathlon Women’s Training Program for Beginners

/SPORTSWIRE WOMEN/ - Elevate MultiSport Endurance Training 4 Women, Parathletes & Beginners (an affiliate of the LA Tri Club) is very excited to announce the inaugural Women’s only training program at the Toyota Legacy Triathlon and Paratriathlon National Championships in Long Beach, CA, July 15-17, 2022. The Elevate Women 4Tri...

May 26, 2022

Natural Grocers Grant Subsidizes Women’s Entries Fees for the Upcoming Jesse Blancarte Time Trial in Gardner, KS

LAKEWOOD, Colo. (May 26, 2022)/SPORTSWIRE WOMEN/ – The Natural Grocers® Cycling Team (with the support of their title sponsor, Natural Grocers by Vitamin Cottage, Inc.) is proud to support women’s bike racing at the 2022 edition of the Jesse Blancarte Memorial 10k Time Trial on May 29th, 2022, near Gardner,...

May 24, 2022

Girls Soccer Network joins Miss Kick FC as Official Kit Sleeve Sponsor

Los Angeles, California, May 24, 2022 /SPORTSWIRE WOMEN/ - Girls Soccer Network is excited to announce their kit sponsorship with debutants WPSL team Miss Kick FC for the upcoming summer season! This brings together two brands on two different continents that have a strong connection with female soccer culture as...

May 20, 2022

Celebrating Sisterhood on Bikes

Washington, D.C. /SPORTSWIRE WOMEN/ – Major Knox Adventures is pleased to announce the launch of the 1928 Legacy Tour and Virtual Endurance Challenge, set to take place this Memorial Day weekend. This 250 mile endurance ride follows in the tracks of 5 Black female cycling pioneers, who blazed a trail from...

May 17, 2022

Ukrainian Woman to Run Her First Race, the Life Time Chicago Spring Half Marathon, on May 22; “Every step will be a prayer and an act of support”

CHICAGO (May 17, 2022) /SPORTSWIRE WOMEN/ - 32-year-old Oksana Skrynyk will toe the line at the 13th annual Life Time Chicago Spring Half Marathon at 7:00 a.m. on Sunday, May 22 for the first time ever. In her initial registration, Skrynyk left race organizers a brief declaration: I will run...

May 17, 2022

Alessandra Faciperi joins MarathonFoto as Director of Operations.

/SPORTSWIRE WOMEN/ - MarathonFoto, the world’s largest publisher of amateur endurance sports photos, announces that Alessandra Faciperi will join the team as the Director of Operations. Alessandra will oversee event staffing and Customer Service. Alessandra worked with MarathonFoto previously as Director of Client Relations in Europe. “We are thrilled to...

May 16, 2022

Cotopaxi Names Marissa Magno As VP of People and Inclusion

Salt Lake City, UT.  May 16, 2022 /SPORTSWIRE WOMEN/ - Outdoor gear brand, and certified B Corporation™, Cotopaxi is thrilled to announce Marissa Magno (she/her) as VP of People & Inclusion, a newly created role that supports the employee-centric culture and DNA of the humanitarian focused lifestyle brand. Magno steps...

May 13, 2022

Team UCAN Athlete Emily Sisson Sets American Half Marathon Record

/SPORTSWIRE WOMEN/ – A few months ago, Olympian Emily Sisson shared her excitement around the competitiveness that currently exists in U.S. women’s distance running. “Every single race, I feel like people are going after records,” she said. “It kind of makes everyone raise their game.” Now, she’s at the top...

May 12, 2022

Women-Led Brand Wild Rye Partners With Red Bull Formation

Sun Valley, ID /SPORTSWIRE WOMEN/ -  Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain freeride invitational progression session. Running from May 8-15, 2022, in Virgin, Utah, Red Bull Formation...

May 10, 2022

Tenaya and Zara Announce Latest Capsule Collection for Spring 2022

Lafayette, CO (May 10th, 2022)/SPORTSWIRE WOMEN/ – Trango, the US Distributor for Tenaya, is excited to announce that the Global fashion brand Zara and Tenaya are teaming up for a product collaboration for Spring 2022. The new collection for women aims to bring climbing into the global fashion spotlight as the sport...

May 9, 2022

Vera Bradley Partners with Coleman® To Launch New Limited-Edition Collection

CHICAGO – May 9, 2022/SPORTSWIRE WOMEN/ – On the trail. Up to the lake. Into the woods. Along for the road trip or a day at the beach, let’s go together…Vera Bradley + Coleman! Vera Bradley and The Coleman Company, part of the Newell Brands global portfolio, have partnered to develop...

May 5, 2022

SOREL and prAna Release Limited-Edition Collab Inspired By Movement

PORTLAND, Ore., and CARLSBAD, Calif. - May 5, 2022 /SPORTSWIRE WOMEN/ – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition collaboration inspired by movement. The footwear and activewear collection fuses Earth-conscious craftsmanship and bold design. Product...

April 27, 2022

LIVSN Designs Introduces New Women’s Trail Tights

/SPORTSWIRE WOMEN/ - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announces the launch of the new Women's Trail Tights. After much anticipation for LIVSN to release a women's line, the Trail Tights are the first...

April 27, 2022

Ultimate Direction Launches New Signature Athlete Apparel Line with Amelia Boone Collection

BOULDER /SPORTSWIRE WOMEN/ - To celebrate decades of supporting the world’s best athletes in the running and fastpacking space, Ultimate Direction is launching an all-new Signature Apparel Collection this spring designed by athletes, for athletes. Debuting in April, the Signature Line will kick off with the Amelia Boone Collection, a...

April 25, 2022

Kristin Kohler Burrows Joins Executive Leadership Team of OrthoLite and Cirql as Chief Brand Officer

AMHERST, Mass. (April 25, 2022)/SPORTSWIRE WOMEN/ – OrthoLite®, the 25-year global leader of branded, high-performance and comfort footwear solutions and the company behind the recent launch of Cirql, the world’s first EVA plastics-free, recyclable, biodegradable and industrially compostable foam, announces Kristin Kohler Burrows as Chief Brand Officer. Burrows joins the OrthoLite and...

April 25, 2022

Aging Up, Not Out

Charleston, South Carolina (April 25, 2022)/SPORTSWIRE WOMEN/ – Most of the time people hear the word triathlon and think, “WHY?”. Most of the time they also equate any triathlon with an Ironman distance - the longest distance of triathlons (until you get into ultra distances and we’re not going there...

April 21, 2022

KUIU Unveils Women’s Specific Hunting Apparel

Dixon, CA (April. 21st 2022)/SPORTSWIRE WOMEN/ – KUIU, the leading manufacturer of performance hunting gear, is excited to announce the launch of their first array of performance hunting apparel specifically designed for women. These products are designed to offer functional performance, durability, and technical advancements at levels that are unprecedented in...

April 21, 2022

Bras for Girls Launches as 501c3 Non-Profit Organization

SEATTLE, WA - APRIL 21, 2022/SPORTSWIRE WOMEN/ – Bras for Girls has formally launched as a 501c3 non-profit organization. The mission originated in 2017 as an internal giveback initiative for Oiselle, a women’s running apparel company that aims to increase girls’ and women’s participation in movement. As of today, the...

April 20, 2022

Duquesne University Becomes 10th NCAA Division I School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. / SPORTSWIRE WOMEN/ – USA Triathlon, along with Duquesne University Vice President of Athletics Dave Harper, today announced that Duquesne University in Pittsburgh, Pennsylvania, will become the 10th NCAA Division I program to offer women’s triathlon at the varsity level. The team will begin competing in fall 2023. ...

April 19, 2022

Billie Jean King Enterprises, Elysian Park Ventures, the Los Angeles Dodgers, and R/GA Ventures to Launch First Venture Studio Focused on Women and Sports

NEW YORK, April 19, 2022 -- Billie Jean King Enterprises, Elysian Park Ventures, the Los Angeles Dodgers, and R/GA Ventures are launching the Trailblazer Venture Studio, a new venture studio focused on the biggest growth opportunity in sports: women. The Trailblazer Venture Studio sets out to accelerate the future of women and...

April 19, 2022

Hipcamp and REI Partner to Champion Women’s Mental Health via #WeHikeToHeal for Second Year

SAN FRANCISCO-- For the second consecutive year, Hipcamp and REI will partner to sponsor Outdoor Journal Tour's #WeHikeToHeal, a month-long outdoor wellness initiative focused on improving mental health outcomes for women across the United States. This continued partnership marks the brands’ shared commitment to promoting access to the outdoors and encouraging diversity in outdoor spaces....