PRESS RELEASES

October 12, 2021

Athletes Unlimited to Launch Basketball League in 2022

Basketball set to be fourth Athletes Unlimited player-driven women’s professional sports league, set to kick off January Natasha Cloud, Sydney Colson and Ty Young confirmed as first three players, will serve on Player Executive Committee Athletes Unlimited today announced the launch of a new professional women’s basketball league, set to...

October 11, 2021

CampoVelo Creates Women’s Only Cycling Weekend in Napa Valley

CALISTOGA, Calif. (Oct. 11, 2021) /SPORTSWIRE WOMEN/ —  CampoVelo, wine country’s premier cycling event, today announced its inaugural women’s only weekend lineup for Friday, October 22 through Sunday, October 24, 2021. Limited to 50 participants, the curated event combines cycling, skills clinics, cuisine, wine and beer tasting, and wellness for...

October 8, 2021

US Trail Running Conference announces Clare Gallagher as Keynote Speaker for 2021 event

Estes Park, CO /SPORTSWIRE WOMEN/ — Active at Altitude, organizers of the US Trail Running Conference, announces Clare Gallagher as the keynote speaker for this year’s edition of the industry-leading event. Gallagher is an ultrarunner and environmental advocate living in Boulder, CO. After studying impacts of climate change on coral reefs...

October 7, 2021

Global Design Brand Vera Bradley Partners With Baddle On Stylish New Pickleball Gear

Los Angeles (October 7, 2021) /SPORTSWIRE WOMEN/ — Vera Bradley (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Baddle Pickleball, part of the outdoor and recreational product portfolio of OvareVentures, have partnered on an all-new line of designer pickleball paddles and paddle covers. In...

October 7, 2021

Sport Casuals International (SCI) Announces New Athletic Performance Fabric

Boca Raton, FL /SPORTSWIRE WOMEN/ — Sport Casuals International (SCI), a global sports apparel design and manufacturing company, unveils a new performance fitness fabric: SCI FIT 1. Available exclusively from Sport Casuals International, SCI FIT 1 is a scientific fabric breakthrough that virtually eliminates the Grin-Through Effect: the fabric stretching, material...

October 7, 2021

Kari Traa ‘Girls Will Be Girls’ Movement Exposes Stories of Inequality

Broomfield, Colo. – Oct. 7, 2021 /SPORTSWIRE WOMEN/ — Kari Traa, one of the fastest growing women’s sportswear brands worldwide, has launched a movement to encourage women to share stories of inequality, and break the rules traditionally associated with being a woman. In the brand’s ‘Girls Will Be Girls’ campaign...

October 6, 2021

Shalane Flanagan Partners with InsideTracker to Make Professional-Level Blood Data Insights Accessible to Every Athlete

CAMBRIDGE, Mass.— Oct. 6, 2021 /SPORTSWIRE WOMEN/ — InsideTracker, the leading truly personalized performance and nutrition system, today announced a limited-edition blood biometric panel created alongside Olympic medalist and New York City Marathon champion, Shalane Flanagan. The InsideTracker x Shalane Flanagan Panel tests more than 20 key biomarkers that are...

October 6, 2021

Texas Rangers Reporter Emily Jones Will Be The ‘Last Woman Running’ At This Year’s BMW Dallas Marathon Festival

(DALLAS) /SPORTSWIRE WOMEN/ — Texas Rangers reporter Emily Jones has taken on the challenge of being this year’s ‘Last Woman Running’ at the 2021 BMW Dallas Marathon Festival weekend, where she will be the very last person to cross the starting line of the half marathon on Sunday, Dec. 12....

October 5, 2021

Liv Unveils New Alight Disc Range

NEWBURY PARK, Calif. (Oct. 5, 2021) /SPORTSWIRE WOMEN/ — Liv, the company dedicated to getting more women on bikes, today introduced its new Alight Disc range. Featuring the Alight DD Disc series and the Alight Disc series, the range incorporates Tensio, Liv’s proprietary visual technology that encompasses industrial and graphic...

October 4, 2021

DAZN And YouTube Launch UEFA Women’s Champions League Coverage Live Around The World

  LONDON, Oct. 4, 2021 - With the group stage of the UEFA Women's Champions League officially kicking off, global sports streaming platform and host broadcaster DAZN together with partner YouTube are thrilled to begin live broadcast coverage for fans around the world, marking the official start to the landmark multi-year...

October 1, 2021

Women Who Rally: Pensacola Sports Gears Up for 2021 Women’s Half Marathon

Pensacola, Fla. (October 01, 2021) /SPORTSWIRE WOMEN/ — This one is for the ladies! Pensacola Sports and Rally Pensacola are gearing up for the annual Women’s Half Marathon, presented by Publix. Be a part of this unique event, dedicated to empowering women within the Gulf Coast running community. Taking place...

October 1, 2021

Booze and Tennis: 2021 Bud Light Tennis Challenge Is on The Horizon

Pensacola, Fla. – (October 01, 2021)) /SPORTSWIRE WOMEN/ — Start warming up those backhand and topspin hits; Pensacola Sports is two weeks away from hosting the 16th annual Bud Light Tennis Charity Challenge This year’s event takes place October 15-16 at Roger Scott Tennis Center and consists of men and...

October 1, 2021

Shelley Villalobos Named Executive Director of Council for Responsible Sport

October 1, 2021, Portland, OR /SPORTSWIRE WOMEN/ — Today the Council for Responsible Sport announced that Shelley Villalobos (34), its longtime managing director, has been promoted to the position of executive director. Shelley served as the Council’s certification director for three years prior to being named managing director five years ago....

September 30, 2021

USA Cycling to Host Second Inclusion Conversation Virtually on Oct 7

Sept 30, 2021 (COLORADO SPRINGS, CO) /SPORTSWIRE WOMEN/ — USA Cycling will host the second installment of the virtual Inclusion Conversations on Thursday, Oct. 7 from 10 A.M. to 11:30 A.M. MDT. This month’s conversation will be a panel discussion titled: Unpacking Race, Gender, and Socioeconomic Status. Shannon Jolly, DEI...

September 29, 2021

Title Nine’s Outdoor Edition Pitchfest Announces 2021 Winners

Emeryville, Calif, Sept. 29, 2021 /SPORTSWIRE WOMEN/ — Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its fourth-annual Pitchfest Outdoor Edition. The pitchfest is a campaign to find entrepreneurial women who want to pitch their...

September 29, 2021

The Fit Boxx Goes PINK for Breast Cancer Awareness Month! 100% of Profits from October Boxxes Go to Breastcancer.Org

(Portland, CT) /SPORTSWIRE WOMEN/ — October is Breast Cancer Awareness Month and famed fitness subscription brand, The Fit Boxx, is proud to announce that the profits from purchases of The October 2021 Fit Boxx will be donated to Breastcancer.org, the leading online resource for breast cancer and breast health information. Valued...

September 29, 2021

Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry

San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...

September 28, 2021

P3R and Magee-Womens Research Institute & Foundation Continue to Empower Women’s Health and Wellness With Renewed Partnership

PITTSBURGH, PA (September 28, 2021) /SPORTSWIRE WOMEN/ — P3R has renewed its partnership with the Magee-Womens Research Institute & Foundation (MWRIF) to support and empower women throughout their running and wellness journeys. Transforming women’s lives and creating a better future for all, MWRIF will continue to celebrate runners’ accomplishments as...

September 28, 2021

Women Run The Vote Relay Raises $111,000 In Second Annual Event

 SEATTLE, WA - September 28, 2021 /SPORTSWIRE WOMEN/ — The Women Run the Vote Virtual Relay, co-sponsored by Oiselle and Run 4 All Women, raised $111,000 for three organizations whose work focuses on environmental justice and indigenous sovereignty.  277 teams, comprising 3593 total participants, covered the 907-mile virtual journey from ...

September 24, 2021

Colorado Springs Mile Kicks Off First Wrestle Like A Girl Sports Empowerment Festival

COLORADO SPRINGS, Colo. /WOMEN'S SPORTSWIRE/ The Colorado Springs Mile run, a new community event, will kick off the first-ever Wrestle Like a Girl (WLAG) Sports Empowerment Festival scheduled for October 23, 2021 in downtown Colorado Springs. The event will include appearances by two-time Olympic 3000-meter steeplechaser Hillory Bor, 2020 Tokyo...

September 23, 2021

Brella Brella Brings High-Fashion Women’s Rainwear to the Outdoors

Webster, NY, SEP 23, 2021 /SPORTSWIRE WOMEN/ — Rainy weather should never keep you from the outdoor adventure you love. Now you can take on wet conditions while looking great in the new Brella Realtree WAV3® fashion rainwear. Thanks to its smart, high-quality features, Brella’s new WAV3 rainwear line offers...

September 22, 2021

Rosalyn Durant to Open 2022 Running USA Industry Conference with Keynote Remarks

ORLANDO, FL /SPORTSWIRE WOMEN/ — Running USA, the non-profit trade organization for the sport of running, today announced its keynote speaker for the 2022 Industry Conference presented by Race Roster. Rosalyn (Roz) Durant, Senior Vice President of Operations for Walt Disney World Resort, will open the event on Feb. 21, 2022...

September 21, 2021

prAna’s Responsible Packaging Movement Receives Honorable Mention in Fast Company’s 2021 Innovation by Design Awards

Carlsbad, CA – September 21, 2021 /SPORTSWIRE WOMEN/ — prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is pleased to announce its Responsible Packaging Movement (RPM) was honored in Fast Company’s Innovation by Design Awards for 2021 in the Packaging category. The 10th anniversary...

September 21, 2021

Royal Robbins Introduces New Eco-Conscious ReadyDry™ Essentials Underwear Collection

SAN FRANCISCO, Calif. /SPORTSWIRE WOMEN/ — Brand new for Fall 2021 and launching this month, Royal Robbins unveils its new ReadyDry™ Essentials underwear collection for men and women, made of 91% recycled content. Sustainability, innovative fabric technology, and supreme comfort come together in this essentials collection to meet the demands of...

September 21, 2021

Dick’s Sporting Goods Becomes Official Sporting Goods Retail Partner of the WNBA

Multiyear Partnership Tipping Off with 2021 WNBA Playoffs – Largest National Retailer for WNBA Merchandise to Feature Jerseys, League Apparel and Basketballs in Store Locations Throughout U.S. and Online Organizations to Work Together to Develop Community-driven Programs to Inspire Young Athletes and Drive Greater Interest in the League, its Players...