PRODUCT NEWS

February 15, 2022

LIV Expands Embolden Series

NEWBURY PARK, Calif. (Feb. 15, 2022) /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women on bikes, today revealed its expanded Embolden series. Perfect for those new to trail riding, the Embolden is a full-suspension mountain bike now available in two wheel sizes to give riders more options...

February 2, 2022

Feisty Media launches The Women’s Performance Podcast to help active women feel and perform their best

Victoria, BC— February 2, 2022 /SPORTSWIRE WOMEN/ - Feisty Media is releasing its 8th podcast with a focus on connecting active women to relevant information that will help them meet their goals. The podcast will focus on the four pillars of women’s performance: physiology, nutrition, mental health, and culture. Weekly...

February 1, 2022

Do You Need a Women’s Bike?

Finding your ideal bike can be a minefield. Trying to find the right specification, the right type, in the correct size and colour you like is enough to consider. But once you’ve found the answers to those questions the industry then throws in one final conundrum: “Do I need a...

February 1, 2022

Renowned Dr. Emily Splichal Launches Naboso to Disrupt Footwear Recovery Category with Textured Recovery Socks

February 1, 2022. Chandler, AZ /SPORTSWIRE WOMEN/ - Naboso, a global leader in sensory and recovery products, steps up the foot recovery game with their NEW Recovery Socks, which feature a patent-pending texture inside the sock to help improve circulation, help speed recovery and reduce foot fatigue. Foot recovery and recovery footwear...

January 19, 2022

GO Sleeves Signs Pro Contract with Skyrunner Hillary “Hillygoat” Allen

San Jose, CA (January 19, 2022) /SPORTSWIRE WOMEN/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of Skyrace Endurance Runner Hillary “Hillygoat” Allen to an ongoing partnership contract. “I’m so inspired and proud to welcome Hillary...

January 11, 2022

Delfina Athletics and Betty Designs Partner to Expand Their Custom Triathlon and Cycling Program

Austin, Texas – Jan. 11, 2022 /SPORTSWIRE WOMEN/ - Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations across the U.S. and beyond. The Austin-based company was founded in 2020 with the mission to...

January 10, 2022

Wellness has become fashionable at Saks

Saks.com has launched an online shop focused on wellness as health consciousness rises amid the pandemic. The Wellness Shop encompasses four key pillars: Fitness, Health & Nutrition, Sexual Wellness and Rest & Relaxation. RetailWire

December 27, 2021

Movano Unveils Smart Ring Designed for Women Seeking More Approachable Health Insights

PLEASANTON, Calif., Dec. 27, 2021 -- Movano Inc. (Nasdaq: MOVE), a health technology company designing devices that inspire and empower you to live a healthier, happier life, announces its debut device, the Movano Ring, to be showcased at CES 2022. The smart, sleek and comfortable Movano Ring and its accompanying app combine vital health metrics...

December 24, 2021

These Are the Best Women’s Sports Movies

Women’s sports movies, though rare, are always much more satisfying to watch than men’s sports movies. There is the sense that these women had to work much harder in order to be taken seriously in their chosen field than any of their male counterparts. Women in sports seem to be...

December 23, 2021

Upper Deck Lands Women’s Hockey Card License

Upper Deck is expanding its hockey card realm with a new multi-year deal that will bring cards to the Premier Hockey Federation beginning next year. The PHF, formerly known as the National Women’s Hockey League, has six teams based in the US and Canada.  The deal includes both physical and...

December 7, 2021

Alpine Parrot Earns Best of What’s New Award from Popular Science

DENVER, Colo. (Dec. 7, 2021)  /SPORTSWIRE WOMEN/ - Alpine Parrot, maker of technical apparel for women sizes 14-24, received a spot in the coveted 2021 Popular Science Best of What’s New Awards in the Sports & Outdoor category for the Ponderosa Pant. Since 1988, Popular Science has reviewed thousands of...

December 7, 2021

InsideTracker Shares Inside Look at Blood Biometric Data, Insights from Endurance Legend Shalane Flanagan’s Project Eclipse Challenge

CAMBRIDGE, Mass.— Dec. 8, 2021 /SPORTSWIRE WOMEN/ - Shalane Flanagan’s Project Eclipse journey began on Sept. 26, 2021, when she toed the line at the Berlin marathon— but her inside story started weeks prior with baseline blood analysis from InsideTracker, the leading truly personalized performance and nutrition system, who today...

December 3, 2021

Serena Williams is publishing her first children’s book — about her daughter’s Insta-famous doll

Serena Williams is already one of the best tennis players, and overall athletes, of all time, with 23 Grand Slam titles and four Olympic gold medals. Now, she's looking to expand on her success off the court — this time, by writing a children's book. Williams announced the news on...

December 1, 2021

American-made FORLOH introduces women-specific rain gear

WHITEFISH, Mont. (Dec. 1, 2021) /SPORTSWIRE WOMEN/ - The 2021-22 hunting seasons may have hit their peak, but FORLOH, the 100% made-in-America technical outdoor brand, continues to bring innovation to the market with the release of two lightweight, breathable and waterproof women's-specific rain garments. FORLOH's new Women's AllClima 3L Rain Jacket ($369) and...

December 1, 2021

Flagg Bicycle Group acquires Terry Bicycles

The Flagg Bicycle Group announced Wednesday that it acquired women's cycling company Terry Bicycles, which will be renamed Terry Precision Cycling. Liz Robert will remain president and CEO and shareholder in Terry Precision Cycling and continue to lead the staff at its Burlington facility. Flagg Bicycle Group also has full...

November 22, 2021

Patented Sports Bra Offers Unprecedented Support, Comfort and Customizability! Designed By Former D-1 Soccer Player & Personal Trainer.

Tahoe, CA (November 2021) The Betts Fit Sports Bra was designed to solve the "comfortable or supportive?" conundrum by someone who has lived it. A DDD and former D-1 soccer player & personal trainer, Catherine Betts was plagued by debilitating neck pain and postural problems that wearing three bras couldn't...

November 17, 2021

Whoop to Expand Research, Products for Women Athletes; Sloane Stephens Among the Advocates

Wearable fitness company Whoop has formed its new Women’s Performance Collective to further the company’s research and product development effort, specifically to benefit women’s health and athletics. The founding class of the WPC, which will feature a new group of female sports experts every year, includes tennis star Sloane Stephens, CrossFit...

November 16, 2021

Marker Teams up with Women of Patrol for Limited-Edition Goggle

Lebanon, NH (November 16, 2021) /SPORTSWIRE WOMEN/ -  Marker bindings introduces the Women of Patrol x Marker goggle. A portion of sales from this limit-edition goggle will support the Women of Patrol which promotes, connects, and supports women working as ski patrollers and encourages more women to work in the ski industry. The goggle will be available for...

November 5, 2021

Advocate Alison Mariella Désir Launches Street Style Collection with Oiselle

Seattle, WA /SPORTSWIRE WOMEN/ - Oiselle, a by woman for woman athletic apparel company, partners with Alison Mariella Désir, an activist and founder of Harlem Run, on a three-piece collection inspired by Harlem street style. The AMD Collection features a boxy tee, long sleeve, and lounge pants. The AMD Collection...

November 4, 2021

Women’s Pro Hockey Rebrands Under Private Owners and New Sponsors

Alongside the announcement of a new broadcast deal with ESPN, the National Women's Hockey League has rebranded, launching a new identity as the Premier Hockey Federation. Sportico

October 25, 2021

Serena Williams rookie card goes for $44,280, a new record price for female-athlete cards at auction

A Serena Williams autographed rookie card from 2003 was sold at New Jersey-based Goldin Auctions on Sunday for $44,280. The price was a record for any women's sports card, beating the record sale previously held by a 1992 S.I. for Kids Mia Hamm rookie card, which sold in late June with Goldin...

October 20, 2021

Short Film “What’s in A Name” Addresses Discrimination and Racism in American Climbing Culture and Route Names

Rohnert Park, Calif.— Oct 20, 2021 /SPORTSWIRE WOMEN/ — Marmot, in partnership with REI Co-op Studios and Bedrock Film Works, releases “What’s In A Name,” a short film directed by Jules Jimreivat, chronicling the spirit and triumph of muscling through the challenge of route development in a sport whose practices...

October 19, 2021

Elite Runner Releases New Book about Running and Training Throughout Pregnancy and into the Fourth Trimester

/SPORTSWIRE WOMEN/ — Natasha LaBeaud Anzures, an elite runner for Canada, has just released a new book entitled, “Pregruncy: An Elite Runner’s Journey Training Through Pregnancy.” The book details every day of pregnancy and the first 90 days postpartum, which workout logs, personal thoughts, and training notes from both the...

October 14, 2021

SHAPE Announces Winners of 2021 Well Tech Awards

NEW YORK, Oct. 14, 2021 — Meredith Corporation's (NYSE: MDP) SHAPE announced the 10 winners of the 2021 SHAPE Well Tech Awards, spotlighting cutting-edge products that make any wellness routine better. Tested by SHAPE editors, these items implement the latest technology to enhance every aspect of wellness, including fitness, beauty, fashion, food, and more....

October 7, 2021

Global Design Brand Vera Bradley Partners With Baddle On Stylish New Pickleball Gear

Los Angeles (October 7, 2021) /SPORTSWIRE WOMEN/ — Vera Bradley (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Baddle Pickleball, part of the outdoor and recreational product portfolio of OvareVentures, have partnered on an all-new line of designer pickleball paddles and paddle covers. In...