SPONSORSHIP NEWS

September 28, 2021

TIBCO-Silicon Valley Bank provides funding for women’s development team

Team TIBCO-Silicon Valley Bank announced  that it will take the lead in funding Fount Cycling Guild as a women’s development team for next season, providing support through the Silicon Valley Cycling Foundation. A grassroots development team that began just three years ago in Seattle, Washington, Fount Cycling exploded onto the national...

September 28, 2021

P3R and Magee-Womens Research Institute & Foundation Continue to Empower Women’s Health and Wellness With Renewed Partnership

PITTSBURGH, PA (September 28, 2021) /SPORTSWIRE WOMEN/ — P3R has renewed its partnership with the Magee-Womens Research Institute & Foundation (MWRIF) to support and empower women throughout their running and wellness journeys. Transforming women’s lives and creating a better future for all, MWRIF will continue to celebrate runners’ accomplishments as...

September 23, 2021

Lululemon becomes official outfitter for Team Canada in new eight-year deal

The Canadian Olympic Committee has signed a new deal with lululemon, as the Vancouver-based apparel brand best known for its stretchy pants has become the official outfitter for Team Canada’s Olympic and Paralympic teams. National Post

September 21, 2021

MKTG gets domestic sponsorship brief for 2022 Women’s Basketball World Cup

The MKTG Sports and Entertainment agency has been unveiled as the official commercial partner for the 2022 Fiba Women’s Basketball World Cup. A subsidiary of Dentsu Sports International, MKTG will work with the tournament’s local organising committee to source domestic sponsorships for the competition, which will be held in Australia...

September 21, 2021

Dick’s Sporting Goods Becomes Official Sporting Goods Retail Partner of the WNBA

Multiyear Partnership Tipping Off with 2021 WNBA Playoffs – Largest National Retailer for WNBA Merchandise to Feature Jerseys, League Apparel and Basketballs in Store Locations Throughout U.S. and Online Organizations to Work Together to Develop Community-driven Programs to Inspire Young Athletes and Drive Greater Interest in the League, its Players...

September 20, 2021

BSN SPORTS And Under Armour Recognize 50th Anniversary Of Title IX With Complementary “Women Of Will” Coaches’ Webinar

BSN SPORTS, the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, and Under Armour today announced co-sponsorship of a complementary coaches' webinar, "Empowering Coaches to Inspire The Next Generation" on behalf of their joint Women of Will Program...

September 15, 2021

The National Women’s Soccer League adds Deloitte to burgeoning sponsorship portfolio

The National Women’s Soccer League (NWSL) has named Deloitte as its official professional services provider in a multi-year deal. The agreement will see Deloitte serve as both a sponsor and advisor to the NWSL, with the company set to support the US league on a range of initiatives, including the...

September 15, 2021

Phoenix Mercury become first WNBA team to partner with CarMax

The Phoenix Mercury and CarMax are entering into a multi-year partnership, the first between CarMax and a WNBA team. CarMax becomes the Mercury's official auto retailer and another member of Phoenix Mercury Changemakers, an elite sponsorship group that also includes Fry's Food Stores, PayPal, Verizon and Bally's Corporation. CarMax became...

September 15, 2021

U.S. Soccer says it has offered men, women identical contracts

The U.S. Soccer Federation said it had offered identical contract proposals Tuesday to the players’ associations for the men’s and women’s national teams, and the governing body said it would refuse to agree to a deal in which World Cup prize money is not equalized. AP

September 15, 2021

Women For Tri Partners With The Outspoken: Women in Triathlon Summit, Scholarships to Support Women

Denver, Colorado, USA /SPORTSWIRE WOMEN/ — The producers of the Outspoken: Women in Triathlon Summit presented by Cervélo are excited to announce a continued Juno level partnership with Women For Tri®, an initiative of IRONMAN® and The IRONMAN Foundation®. Women For Tri will provide scholarships to four successful applicants to cover...

August 30, 2021

The WNBA players’ union has a new strategy to get its players paid and increase investment in women’s sports

The WNBA players' union has struck up a multi-year partnership with Parity, an emerging online platform that works to connect women's athletes with corporate sponsors. Despite launching just a year ago, Parity is already working with more than 600 athletes from 40 different sports to deliver individualized sponsorship opportunities that...

August 26, 2021

Athletes who have fought for equal pay in women’s sports

Read more about these 13 athletes/groups that have fought for equal pay. How many can you guess? Insider

August 26, 2021

WNBPA, Parity Join Forces to Create Marketing Opportunities and Drive Revenue to WNBA Players

NEW YORK (August 26, 2021) – OneTeam Partners is proud to announce a multi-year partnership between the Women's National Basketball Players Association ("WNBPA") and Parity, an online sponsorship platform for women athletes that aims to create strategic marketing opportunities and drive revenue for players in the WNBA. Announced on Women’s...

August 26, 2021

Michelob ULTRA Commits $100 Million to Support Gender Equality in Sports

Michelob ULTRA pledges gender balance in its ad creative, lifestyle media inventory, talent endorsements, sponsorships, and influencer roster by 2025. The commitment is made alongside the launch of a new campaign which encourages people to join in helping increase the visibility of female athletes, by asking fans to 'Save It,...

August 23, 2021

Highest-Paid Female Athletes 2021: Osaka and Serena Ace the Competition

Life on the court has been a grind for Naomi Osaka and Serena Williams over the last six months. Injuries, shocking losses and skipped tournaments have limited the pair to only nine on-court WTA match wins combined since February, when Osaka captured the Australian Open after defeating Williams in the semifinal. And yet, their...

August 23, 2021

Simone Biles named world’s most marketable athlete for 2021

Gymnastics icon Simone Biles has been named as the world’s most marketable athlete for 2021. The 19-time world champion and owner of four Olympic gold medals edges out four-time Grand Slam tennis champion Naomi Osaka to take top spot in SportsPro’s 2021 list of the World’s 50 Most Marketable Athletes presented...

August 18, 2021

Nike wasn’t ‘giving me really what I needed,’ U.S. Olympian says about jumping to LuluLemon

When her contract with Nike was up for renegotiation, American Olympian Colleen Quigley chose to leave the athletic apparel giant for a different type of deal with Lululemon. Quigley — a 2016 U.S. Olympic 3000m steeplechaser who withdrew from 2021 Olympic trials — joins a growing number of athletes who were dissatisfied with...

August 18, 2021

Honey Stinger Partners with Soccer Star Catarina Macario

STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario's passion for the game started at an early age, and although there were no girls soccer teams where she grew up, that didn't stop her....

August 18, 2021

AIG Women’s Open becomes richest event in women’s golf with $1.3 million purse increase

Setting a new benchmark for women’s golf, the prize money payout at this week’s AIG Women’s Open will total $5.8 million, that largest of any LPGA major and an increase of $1.3 million from what it was a year ago at Royal Troon. On Sunday evening, the new champion at...

August 15, 2021

Billie Jean King Wants Athletes to Follow the Money

You can draw a line from the one-dollar contract that Billie Jean King and eight other players signed, in 1970, with the publisher and promoter Gladys Heldman, to form a separate women’s tennis tour, and the three million dollars that Naomi Osaka took home for winning the 2020 U.S. Open—the same amount...

August 13, 2021

The New World of NIL: How TikTok Could Make Female College-Athletes Rich

Last month, twin basketball players Haley and Hanna Cavinder from Frenso State made history as two of the first college athletes to sign deals off their name, image and likeness (NIL), thanks to a new partnership with Boost Mobile. Their appeal goes far beyond their jump shots. The female athletes...

August 6, 2021

Queen of Pain finds Relief in Venga CBD

August 5, 2021, Steamboat Springs, CO. Venga CBD, a leader in training, racing, and recovery products for endurance athletes, announced today its partnership with ultra-runner, 4-time Obstacle Racing World Champion, and full-time lawyer Amelia Boone. Often dubbed the “Queen of Pain,” Boone competes at the highest level possible. No one knows...

August 3, 2021

Outspoken: Women in Triathlon Summit Announces In-Person Event, Partnership with Cervélo

Denver, Colorado, USA — August 3, 2021 - The producers of the Outspoken: Women in Triathlon Summit are excited to announce the launch of the in-person component of this year’s Summit, November 12th - November 14th in Tempe, AZ.  In addition, Cervélo returns after a successful partnership in 2019 for the 2021 Summit as...

August 3, 2021

Oboz, Osprey and Outdoor Research Join Forces to Sponsor 150 Women in #over50outside – a Supportive Community for Women Over 50 Who Love the Outdoors

Cortez, CO – August 3, 2021 – Oboz, Osprey and Outdoor Research in collaboration with 52 Hike Challenge and In Solidarity, today launched OVER 50 OUTSIDE. This supportive community will bring together women over the age of 50 who are passionate about the outdoors. The program aims to motivate and...