January 27, 2023

Merrell and Unlikely Hikers Team Up to Release a Size-Inclusive Footwear and Apparel Collection

The timing of the launch comes months after Merrell — the 2022 FNAA Brand of the Year — revealed in its Inclusivity in the Outdoors Report that nearly one in five people experience discrimination when outside. Also, Merrell revealed in its report, which released in November 2022, that the LGBTQ+...

January 27, 2023

Meet the Runner Determined to Get More Women of Color Coaching

The experience inspired Peralta-Mitchell to bring more women of color into the fold. In 2020, she launched Game Changers, a program that provides mentorship, career guidance, and funding to support women of color in becoming certified run coaches. The initiative aims to address a lack of representation among coaches in...

January 26, 2023

Women’s Cricket League in India sells five teams for $570 million

The BCCI designed the Women’s Premier League as a sister version of the IPL. Of the five franchises, three went to existing IPL team owners. Reliance Industries, the owners of the Mumbai Indians, spent $112 million to add the Mumbai women’s team to their portfolio. Diageo, which runs the Royal...

January 26, 2023

$3 Million Worth Alex Morgan Shockingly Surpassed Serena Williams and Naomi Osaka To End 2022 As the Most Endorsed Female Athlete

It’s official, soccer superstar Alex Morgan has surpassed tennis icons Serena Williams and Naomi Osaka to become the most endorsed female athlete of 2022. Alex is no doubt incredibly talented. Her influence has played a large role in helping women’s soccer gain the popularity it enjoys today. Essentially Sports

January 26, 2023

Fast Talk Laboratories Launches Podcast Series for Women in Endurance Sports

January 26, 2023 – Boulder, Colorado, USA –/SPORTSWIRE WOMEN/ - Fast Talk Laboratories, the fast-growing endurance training and coaching education platform, has launched a new podcast series on its popular Fast Talk podcast feed. Fast Talk Femmes is co-hosted by Julie Young and Dede Barry, both former U.S. National Team cyclists....

January 25, 2023

Black-Owned Femtech Apparel Brand Oya Raises $1.3 Million

Black-owned femtech apparel brand Oya Femtech Apparel has recently announced that it has raised $1.3 million in an oversubscribed pre-seed round. The round is led by the Sixers Innovation Lab, with additional investors including REI Path Ahead Ventures, R/GA Ventures, an SPV managed by Union Heritage Venture Partners and Techstars Sports. SB

January 25, 2023

WNBA Players’ Push for Charter Flights Grounded by Money

The WNBA has been accused of a traveling violation—one that could cost as much as $30 million per year to solve if it’s done the way the players want, which means ditching commercial flights in favor of private planes. Sportico

January 25, 2023

Women-Only Trail Running Groups Are Key to Growing Female Participation in Trail and Ultrarunning

While women’s representation in running has come a long way, we are still far from seeing a 50/50 split at the start lines of ultra races in 2023. According to RunRepeat’s State of Ultrarunning’s report, 23 percent of ultra marathon participants in 2022 identified as female, as opposed to a...

January 25, 2023

Top WNBA Prospect Haley Jones Is Using NIL to Elevate Women’s Hoops

The 2021 Final Four Most Outstanding Player came into this season with a NIL valuation of $75,000 at minimum — and has inked deals with some of the biggest brands, like Nike and Beats by Dre. But she also has partnerships with companies like natural hair care brand Uncle Funky’s...

January 24, 2023

Pregnant Runner Calls Out Boston Marathon’s Lack Of Maternity Policy

After a runner’s Instagram post about the Boston Marathon’s lack of a clear policy around pregnancy deferrals, the Boston Athletics Association is finally taking action. Women's Running  

January 24, 2023

Pregnant Runner Calls Out Boston Marathon’s Lack Of Maternity Policy

Elite runners are joining the calls for better maternity policies in sport, adding their voices to those in the WNBA and in soccer. WNBA All-Star forward Dearica Hamby called out the Las Vegas Aces this weekend for their “unethical” treatment of her in the wake of her pregnancy announcement. U.S....

January 24, 2023

Heidi Muller Leads a Buy Out of the Adventure Racing World Series

23/01/2023 /SPORTSWIRE WOMEN/ - The Adventure Racing World Series is under new ownership after the company was purchased from Geocentric Outdoors (Australia) by a consortium of investors lead by current CEO, Heidi Muller. Muller has been CEO for the past year, and in full operational charge of the global adventure...

January 23, 2023

WNBA Set to Test Its Popularity, Weigh Expansion in Canada

Canada has the chance to prove why it should get a WNBA team. Toronto is hosting a preseason game between the Minnesota Lynx and Chicago Sky in May at Scotiabank Arena that will air on Sportsnet and TSN. FOS

January 23, 2023

New Campaign Aims To “Correct The Internet” & Make Sportswomen More Visible

The inconsistency of searchable facts that disadvantages sportswomen is behind a new global campaign called “Correct The Internet” which is the collective work of an international group of like-minded people that seeks to highlight and correct inaccuracies in internet search results and make sportswomen more visible as a result. B&T...

January 20, 2023

ASICS Study Shows Exercise Has the Power to Sharpen Even the Brightest Minds and Improve Mental Performance

ASICS reveals exercise can significantly improve cognitive function and advance mental performance.​ From boosting short-term memory to increasing concentration levels, exercise enhances brain power and could be the solution to helping us pass exams or excel at work. Yahoo

January 20, 2023

Lindsey Vonn Became the First Woman to Ski the Kitzbühel Streif. She Did It at Night.

American skiing great Lindsey Vonn won everything there is to win in alpine skiing before retirement in 2019 (Olympic gold, 82 World Cups, and multiple World Championships), but one last dream goal eluded her in her illustrious career: the notorious Streif downhill in Kitzbühel, Austria. The treacherous downhill course—immortalized by...

January 19, 2023

The Femtech Founder Creating Sportswear That Prevents Vaginal Infections Secures $1.3M To Scale

Within the months to follow Gilbert conducted research that concluded that the doctor was right. Most leggings with spandex blends have the potential to trap moisture in the vaginal area which can throw off the balance of healthy feminine bacteria and create an environment for pathogens that cause infection to...

January 19, 2023

Des Linden and Kara Goucher Become New Voices On The Podcast Scene

Des Linden and Kara Goucher have both been interviewed on many podcasts during their careers, but the time has now come for two of the sharpest women in running to take to the mic themselves. This week they have just dropped three episodes from their new podcast called ‘Nobody Asked...

January 18, 2023

TaylorMade bolsters LPGA Tour staff, signs 12-time winner Brooke Henderson

A 12-time winner on the LPGA Tour (including a pair of major championships), Henderson is among the LPGA’s elite, currently ranked No. 7 in the world. After switching to TaylorMade’s TP5x ball last year she racked up two victories and 10 top-10 finishes. One of the wins was her second...

January 18, 2023

Under Armour Scores Trademark Win Against Women’s Wear Brand

Does Armorina look and sound a bit too much like Under Armour? That was a core question for Baltimore jurors who last week sided with Under Armour in the sports clothing and accessories company’s trademark lawsuit against Armorina, a women’s activewear and lifestyle brand. Sportico  

January 18, 2023

Lindsey Vonn Is Peak Luxury on the Slopes

Greatness attracts greatness. So it makes sense, then, that Gucci Vault is teaming up with champion skier Lindsey Vonn to launch “Vault Altitude,” a curation of exclusive collections by eight different brands inspired by the whimsy of bluebird powder days and opulent après-ski fêtes. “No one does it like Gucci...

January 17, 2023

The $116 Million Broadcast Deal Set To Be A Game-Changer For Women’s Cricket

Ahead of the inaugural Women’s Indian Premier League launching in March, Viacom 18 will pay 9.51 billion Indian rupees ($116 million) for the media rights for the next five years. The value per-game is around $1 million. Forbes

January 17, 2023

How Sports Psychologists Define Mental Toughness

Mental toughness is a hot concept these days, among both academics and athletes. Its rise reflects the growing recognition that performance depends as much on the brain as on the body, but it has proven to be a slippery concept to define. Bédard-Thom, along with colleagues Frédéric Guay and Christiane...

January 17, 2023

The Unexpected Trend With NIL Apparel Sponsors

The majority of athletes appear to be sticking with their school’s apparel brands: South Carolina’s Aliyah Boston inked a long-term deal with Under Armour;  UCLA’s Reilyn Turner signed with Nike; and hundreds of athletes at Adidas schools have begun to work with the company. But a select few have deviated....

January 16, 2023

Simone Biles On How Athletics Gave Her the Skills to Enter Business and Partner With Athleta

The decorated Olympic gymnast, who grew up in foster care before being adopted by her grandparents, said she was always determined to beat the statistics of her situation. Now at age 25, Biles is largely considered one of the greatest gymnasts of all time. But even after winning the gold...