SPONSORSHIP NEWS

March 10, 2022

WNBA Announces Multi-Year Changemaker Partnership

The WNBA has named U.S. Bank a league Changemaker, announcing a multi-year partnership with the organization on Thursday. As part of the agreement, U.S. Bank will also serve as the league’s official bank. Starting this WNBA season, U.S. Bank will provide current players and former players with access to financial...

March 8, 2022

Delta Air Lines sponsors National Women’s Soccer League

Delta Air Lines said it has signed a sponsorship deal to become the official airline of the National Women’s Soccer League. It’s Delta’s first major sponsorship of a women’s professional league and will make it the women’s soccer league’s travel partner. The move is part of the airline’s expansion of sponsorships...

March 8, 2022

Dick’s Sporting Goods and Just Women’s Sports Team Up for $150,000 Women’s College Basketball Bracket Challenge

Dick’s Sporting Goods and Just Women’s Sports is making March Madness for women’s college basketball fans a bit more lucrative. The retailer and the women’s sports multimedia platform have teamed up to offer a grand prize of $150,000 to the winner of the 2022 Just Women’s Sports x Dick’s Bracket...

March 8, 2022

Colorado Classic Seeks Multi-Year Commitment to Relaunch Event

Denver, Colo. (March 8, 2022) /SPORTSWIRE WOMEN/ - The Colorado Classic®, America’s premier women’s only racing event, announces a public partnership request in a final effort to relaunch the event. In an open letter to supporters, the founder behind the event, Ken Gart, explains the current position of the Colorado...

March 8, 2022

Mastercard expands its support of women’s soccer with National Women’s Soccer League players association partnership

Mastercard is doubling down on its commitment to women in sport and strengthening its NWSL sponsorship by joining the NWSLPA as an official partner. The multi-year alliance will provide the players with additional resources and tools, designed to empower them as momentum continues for women’s sports. Mastercard

March 8, 2022

Mammut Announces Second Annual Women’s Scholarship in Partnership with American Mountain Guides Association

(Williston, VT) March 8, 2022/SPORTSWIRE WOMEN/ - Mammut, premiere mountain safety and outdoor brand, has announced their second annual women’s specific scholarship in partnership with the American Mountain Guides Association (AMGA). The recipient will be awarded a full AMGA scholarship in any mountain guide course or exam and receive a complete...

March 8, 2022

Colorado Classic seeks multi-year commitment to relaunch event

In 2019, the Colorado Classic was the showcase of a successful women’s stage race in Colorado. The event was heavily backed by corporate partners like the VF Corporation. It debuted an innovative live streaming model that made the race easy to watch. Chloe Dygert stole the show with four stage...

March 7, 2022

Zwift becomes title sponsor of Parix-Roubaix Femmes

On Monday, Zwift announced that it will become the presenting partner of the Paris-Roubaix Femmes avec Zwift. The 2022 “Hell Of the North”  is the second edition of the race after the COVID-delayed inaugural race was finally held last year. It takes place on April 16th, a week later than...

March 7, 2022

Stampone O’Brien Dilsheimer Law announced as new Title Sponsor of Women’s Philadelphia Triathlon & 5K, Expanding Partnership with DelMoSports

Cape May, NJ - March 7, 2022 /SPORTSWIRE WOMEN/ - DelMoSports is pleased to announce that Stampone O’Brien Dilsheimer Law has agreed to title sponsor the Women’s Philadelphia Triathlon & 5K for the next 4 years. Scheduled for July 10, 2022, at John B. Kelly Pool in West Fairmount Park,...

March 3, 2022

WTA women’s tennis tour gets title sponsorship deal with Hologic, first since 2010

The WTA Tour has agreed to a multi-year, multimillion-dollar title sponsorship deal with Hologic, a medical technology company. The WTA declined to say how long its contract with Hologic runs or how much it is worth, but did call it the "largest global sponsorship" in tour history. espn

March 3, 2022

NWSL Rookie of the Year Trinity Rodman Partners with Youth Athletes United

New York, March 3, 2022 /SPORTSWIRE WOMEN/ - Youth Athletes United, one of America's fastest-growing multi-sport programs, with 291 territories nationwide and more than 200,000 children instructed each year, continues to catch on in communities throughout the U.S. The multi-brand franchisor includes Soccer Stars, Amazing Athletes, TGA Premier Sports, Little Rookies Baseball...

March 2, 2022

March Celebrates Women Led Companies: Krimson Klover with Rhonda Swenson

Boulder, Colorado (March 1, 2022) /SPORTSWIRE WOMEN/ - Krimson Klover, an activewear clothing company created by women, for women, Celebrate the Month of March and Women Led Businesses. A woman of inspirations, Rhonda possesses a variety of strengths, the kind that imparts and supports other women in the vastly underrepresented...

February 23, 2022

Having Kids Mid-Career is now a Viable Option for Female Pro Cyclists

With teams like Trek-Segafredo and Uno-X supporting maternity leave in sport, the culture around giving birth mid-career is changing. The announcement that Deignan would be taking 2022 off to have a second child came with a second piece of news that signals another tonal shift in women’s cycling: her team...

February 14, 2022

Busch Light announces Accelerate Her program to bring women racers to highest levels of NASCAR

Presently, zero women drivers are competing in the NASCAR Cup Series, a number which has persisted over the past several years since the retirement of former Daytona 500 polesitter and racing icon Danica Patrick. That number is one that Busch Light has set out to change with a new first-of-its-kind...

February 11, 2022

Kane Footwear Welcomes Hilary Knight to Athlete Team

Westport, CT (February 11, 2022)  /SPORTSWIRE WOMEN/ - Kane Footwear is thrilled to announce a partnership with USA Hockey forward Hilary Knight. Kane seeks to enhance athlete performance by providing a comfortable, supportive recovery footwear option for pre-and-post game. Knight was a perfect partner for Kane, as someone who recognizes the...

February 11, 2022

Elite Distance Runner Kate Sanborn signs agency contract with Elite Runner Management

/SPORTSWIRE WOMEN/ - Kate Sanborn, an Olympic Trials qualifier and 2:33 marathoner, has signed an agency contract with Elite Runner Management (ERM), the Michigan based sports agency headed by Chris Mengel. It was also announced today that Sanborn will be sponsored by Tracksmith, the Boston-based independent running brand. “It’s a...

February 10, 2022

BMC Switzerland announced as the presenting sponsor for the Gone Graveling Women’s Festival in Bentonville, AR

Victoria, B.C. - February 10, 2022 /SPORTSWIRE WOMEN/ - Girls Gone Gravel and Feisty Media are proud to announce BMC Switzerland as presenting sponsor of the Gone Graveling Women’s Festival.  The inaugural women’s gravel festival event will take place April 28 - May 1, 2022, in Bentonville, Arkansas, and is...

February 8, 2022

Here’s How Much Olympic Snowboarding Star Chloe Kim Is Making From Endorsements

Relative to professionals in the major North American sports leagues, virtually all Olympic athletes struggle to secure sponsorships, and it’s even tougher sledding for Winter Olympians than for Summer Olympians. On top of that, action-sport athletes like Kim have a limited competition schedule, without a coherent world tour, which means...

February 8, 2022

UConn Star Paige Bueckers Announces Deal With Cash App, Her Third Major NIL Partnership

The reigning Naismith College Player of the Year is partnering with Cash App, the mobile payment service owned by Jack Dorsey’s Block (formerly Square), to help launch the Paige Bueckers Foundation. Although specific details have yet to be released, the foundation will broadly focus on creating opportunities for children and...

February 7, 2022

Chinese firms rush to support women’s football team after Asian Cup win

The companies' moves, though most likely aimed at showing appreciation for the team's efforts that have inspired the entire country, also reflect the growing popularity of women's football and women's sports in general, which would also boost businesses in relevant sectors. Globally, according to a report released by Deloitte, TV...

February 3, 2022

Sky Sports and Women’s Sport Collective extend partnership aimed at giving women opportunities in sport

Sky Sports will be extending its partnership with the Women's Sport Collective, the networking group driving positive change for women in sport. The initial collaboration in 2021 was born from a shared desire to help shape the industry to become a more accepting and inclusive environment for women. Sky Sports

February 3, 2022

Top U.S. Women’s Marathon Runners Emily Sisson and Emma Bates Join Team UCAN

/SPORTSWIRE WOMEN/ - Professional runners Emily Sisson and Emma Bates are chasing big goals in 2022 and with their nutrition well dialed in with UCAN, they’re able to ensure they get the most out of their training with a scientifically-proven source of energy. Sisson was the top American at the...

February 2, 2022

Principal® Announces New Sponsorship of the Premier Hockey Federation

Principal® and the Premier Hockey Federation (PHF) today announced a new sponsorship that includes Principal becoming the exclusive financial services marketing partner of the PHF. The partnership with Principal is a significant step for continued growth of the PHF, which designates 50 percent of league sponsorship revenue to help increase...

January 27, 2022

Women’s Six Nations secures first title sponsor

Video platform TikTok has become the first standalone title sponsor in the 21-year history of the Women’s Six Nations rugby tournament, agreeing a four-year deal that includes an Official Fans category sponsorship of the men’s event. TikTok will embed "TikTok Rugby Creators" within each of the six home unions with...

January 27, 2022

Wild Rye Selected by Ladies AllRide as Official Apparel Partner for 2022 and Beyond

KETCHUM, Idaho (January 27, 2022) /SPORTSWIRE WOMEN/ - Wild Rye, the apparel brand choice for women-identifying outdoor lovers, is excited to share that it has partnered with Ladies AllRide, the mountain bike skills camp series that brings women together to grow, learn and share the joys of mountain biking, as...