PRESS RELEASES

June 22, 2022

Salomon to Host Inaugural Women’s Trail Half Marathon in San Francisco

OGDEN, Utah (June 22, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon North America is excited to announce that it will host the first-annual Salomon WMN Trail Half Marathon, in partnership with Athletic Brewing Co., San Francisco Running Company and family support with guidance from &Mother. The event will take place in the Marin...

June 22, 2022

Abbott World Marathon Majors appoints Dawna Stone as CEO

Stone will drive the expansion of the Abbott World Marathon Majors Her vast experience in developing engaging, relevant content will enhance the brand’s ability to inspire more people through marathons. /SPORTSWIRE WOMEN/ – Dawna Stone has been appointed as the Chief Executive Officer of the Abbott World Marathon Majors (AbbottWMM)....

June 21, 2022

Sprouts Farmers Market, alongside Jennie Finch, Announces Commitment to Women’s Sports and Health through Partnerships with Pac-12 and Big 12 Conferences

PHOENIX, Ariz., June 21, 2022 -- Sprouts Farmers Market today announced its long-term commitment to and investment in women’s athletics through partnerships with the Big 12 and Pac-12 Conferences, along with supporting 50 individual Name, Image and Likeness (NIL) deals with female athletes from multiple schools from both conferences. Sprouts is the...

June 21, 2022

Athleta and Allyson Felix Champion Equity for Female Athletes through Expanded Child Care Support

SAN FRANCISCO-- Athleta and Allyson Felix will pioneer the next chapter of advocating for mothers by providing free, accessible child care, in partnership with nonprofit organization &Mother, for select track & field events in 2022. Together, Athleta and Felix aim to remove barriers for mom athletes who oftentimes must choose between...

June 16, 2022

Feisty Media Launches IX Voices for Title IX Podcast Series

Victoria, BC – June 16th, 2022/SPORTSWIRE WOMEN/ – The women-led media network, Feisty, is launching a limited-edition podcast series — IX Voices for Title IX powered by InsideTracker, on June 16th, ahead of the June 23rd 50th anniversary of the landmark anti sex discrimination legislation. The exclusive series will investigate the...

June 15, 2022

Wheaties Recognizes Simone Biles on Final 100th Anniversary Box in Wheaties Century Series

MINNEAPOLIS-- In honor of its 100th anniversary, Wheaties is featuring decorated gymnast Simone Biles, widely regarded as one the greatest athletes of all time, as the finale box of its Century Series and year-long commemorative celebration. Wheaties has forever changed what it means to be a Champion by recognizing athletes who...

June 14, 2022

Skechers Elite Athlete Brooke Henderson Wins ShopRite LPGA Classic

LOS ANGELES-- Elite golfer Brooke Henderson earned her first victory of the season wearing Skechers GO GOLF® footwear and apparel with an exciting come-from-behind playoff victory Sunday at the ShopRite LPGA Classic on the Seaview, Bay Course in Galloway, New Jersey. The golf pro finished 12 under par to achieve...

June 13, 2022

Dr. Stacy T. Sims Launches Book NEXT LEVEL: You Guide to Kicking Ass, Feeling Great, and Crushing Goals Through Menopause and Beyond

/SPORTSWIRE WOMEN/ – For active women, menopause hits hard. Overnight, their bodies don’t feel like the one they know and love—they’re battling new symptoms, dealing with weight gain, losing endurance and strength, and taking longer to bounce back from workouts that used to be easy. The things that have always kept...

June 9, 2022

Just Women’s Sports Raises $6 Million From New and Returning Investors

LOS ANGELES-- Just Women’s Sports, the leading media platform dedicated exclusively to women’s sports, today announced that it has raised $6 million from new and returning investors. The funding round was led by Blue Pool Capital, Alibaba co-founder Joe Tsai’s family office. New investors include tennis icon Billie Jean King; Washington Spirit...

June 6, 2022

Salomon North America to Renew Partnership with Non-Profit, Women Who Explore

OGDEN, Utah (June 6, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon North America announces it will be renewing its partnership with Women Who Explore, a non-profit organization that brings together women who share a passion for adventure to create a safe and welcoming space for all voices, bodies and skill levels. This collaboration...

June 6, 2022

Machines For Freedom Launches New, Fit Inclusive Endurance Bib

Los Angeles, Calif (June 6, 2022)/SPORTSWIRE WOMEN/ – Machines For Freedom, the inclusive women’s cycling apparel brand today launched its new Endurance Bib 2.0. Tested on more than two dozen different body types, the bib sets a new standard for sizing in the cycling apparel space. With a focus on...

June 1, 2022

Be Inspired Brands (formerly ZOOMA Women’s Race Series) Acquires She Runs This Town

June 1, 2022, Orlando, Florida /SPORTSWIRE WOMEN/ - Be Inspired Brands, the owner of Skirt Sports, Momentum Jewelry and ZOOMA Women’s Race Series has acquired She RUNS This Town/Moms RUN This Town, effective June 1, 2022. “I am thrilled to be adding She Runs This Town to our family of brands....

June 1, 2022

100%® Unveils Unique Retro Styled Take on Trending Glacier Performance Eyewear

SAN DIEGO, California – June 1, 2022/SPORTSWIRE WOMEN/ – 100%® the San Diego-based sports performance company, has released NORVIK®, a new Sport Performance sunglass that sets a standard in versatility by tastefully blending style with unmatched performance. The unique glacier design was inspired by classics from the past; taking cues from...

June 1, 2022

Award-winning producer teaming up with renowned documentary filmmaker on Cycling Documentary

/SPORTSWIRE WOMEN/ – Allyson Davis and Jill Yesko – both avid cyclists – are working in tandem on film director Yesko’s latest documentary, “Uphill Climb: The Women Who Conquered the Impossible Race.” Davis, an award-winning veteran of television, sports production, marketing, and partnerships, is the film’s executive producer. The project, scheduled...

May 31, 2022

Andrea Peet Becomes First Person Diagnosed With ALS To Finish 50 Marathons in 50 States

PRINCE OF WALES, Alaska /SPORTSWIRE WOMEN/ -  Andrea Peet has become the first person diagnosed with ALS to finish 50 marathons in 50 states, following her completion of the ​​Prince of Wales Island Marathon on Saturday. Peet’s journey began in 2016 at the Shamrock Marathon in Virginia Beach, Va., though...

May 26, 2022

Legacy Triathlon Women’s Training Program for Beginners

/SPORTSWIRE WOMEN/ - Elevate MultiSport Endurance Training 4 Women, Parathletes & Beginners (an affiliate of the LA Tri Club) is very excited to announce the inaugural Women’s only training program at the Toyota Legacy Triathlon and Paratriathlon National Championships in Long Beach, CA, July 15-17, 2022. The Elevate Women 4Tri...

May 26, 2022

Natural Grocers Grant Subsidizes Women’s Entries Fees for the Upcoming Jesse Blancarte Time Trial in Gardner, KS

LAKEWOOD, Colo. (May 26, 2022)/SPORTSWIRE WOMEN/ – The Natural Grocers® Cycling Team (with the support of their title sponsor, Natural Grocers by Vitamin Cottage, Inc.) is proud to support women’s bike racing at the 2022 edition of the Jesse Blancarte Memorial 10k Time Trial on May 29th, 2022, near Gardner,...

May 24, 2022

Girls Soccer Network joins Miss Kick FC as Official Kit Sleeve Sponsor

Los Angeles, California, May 24, 2022 /SPORTSWIRE WOMEN/ - Girls Soccer Network is excited to announce their kit sponsorship with debutants WPSL team Miss Kick FC for the upcoming summer season! This brings together two brands on two different continents that have a strong connection with female soccer culture as...

May 20, 2022

Celebrating Sisterhood on Bikes

Washington, D.C. /SPORTSWIRE WOMEN/ – Major Knox Adventures is pleased to announce the launch of the 1928 Legacy Tour and Virtual Endurance Challenge, set to take place this Memorial Day weekend. This 250 mile endurance ride follows in the tracks of 5 Black female cycling pioneers, who blazed a trail from...

May 17, 2022

Ukrainian Woman to Run Her First Race, the Life Time Chicago Spring Half Marathon, on May 22; “Every step will be a prayer and an act of support”

CHICAGO (May 17, 2022) /SPORTSWIRE WOMEN/ - 32-year-old Oksana Skrynyk will toe the line at the 13th annual Life Time Chicago Spring Half Marathon at 7:00 a.m. on Sunday, May 22 for the first time ever. In her initial registration, Skrynyk left race organizers a brief declaration: I will run...

May 17, 2022

Alessandra Faciperi joins MarathonFoto as Director of Operations.

/SPORTSWIRE WOMEN/ - MarathonFoto, the world’s largest publisher of amateur endurance sports photos, announces that Alessandra Faciperi will join the team as the Director of Operations. Alessandra will oversee event staffing and Customer Service. Alessandra worked with MarathonFoto previously as Director of Client Relations in Europe. “We are thrilled to...

May 16, 2022

Cotopaxi Names Marissa Magno As VP of People and Inclusion

Salt Lake City, UT.  May 16, 2022 /SPORTSWIRE WOMEN/ - Outdoor gear brand, and certified B Corporation™, Cotopaxi is thrilled to announce Marissa Magno (she/her) as VP of People & Inclusion, a newly created role that supports the employee-centric culture and DNA of the humanitarian focused lifestyle brand. Magno steps...

May 13, 2022

Team UCAN Athlete Emily Sisson Sets American Half Marathon Record

/SPORTSWIRE WOMEN/ – A few months ago, Olympian Emily Sisson shared her excitement around the competitiveness that currently exists in U.S. women’s distance running. “Every single race, I feel like people are going after records,” she said. “It kind of makes everyone raise their game.” Now, she’s at the top...

May 12, 2022

Women-Led Brand Wild Rye Partners With Red Bull Formation

Sun Valley, ID /SPORTSWIRE WOMEN/ -  Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain freeride invitational progression session. Running from May 8-15, 2022, in Virgin, Utah, Red Bull Formation...

May 10, 2022

Tenaya and Zara Announce Latest Capsule Collection for Spring 2022

Lafayette, CO (May 10th, 2022)/SPORTSWIRE WOMEN/ – Trango, the US Distributor for Tenaya, is excited to announce that the Global fashion brand Zara and Tenaya are teaming up for a product collaboration for Spring 2022. The new collection for women aims to bring climbing into the global fashion spotlight as the sport...