PRESS RELEASES

May 9, 2022

Vera Bradley Partners with Coleman® To Launch New Limited-Edition Collection

CHICAGO – May 9, 2022/SPORTSWIRE WOMEN/ – On the trail. Up to the lake. Into the woods. Along for the road trip or a day at the beach, let’s go together…Vera Bradley + Coleman! Vera Bradley and The Coleman Company, part of the Newell Brands global portfolio, have partnered to develop...

May 5, 2022

SOREL and prAna Release Limited-Edition Collab Inspired By Movement

PORTLAND, Ore., and CARLSBAD, Calif. - May 5, 2022 /SPORTSWIRE WOMEN/ – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition collaboration inspired by movement. The footwear and activewear collection fuses Earth-conscious craftsmanship and bold design. Product...

April 27, 2022

LIVSN Designs Introduces New Women’s Trail Tights

/SPORTSWIRE WOMEN/ - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announces the launch of the new Women's Trail Tights. After much anticipation for LIVSN to release a women's line, the Trail Tights are the first...

April 27, 2022

Ultimate Direction Launches New Signature Athlete Apparel Line with Amelia Boone Collection

BOULDER /SPORTSWIRE WOMEN/ - To celebrate decades of supporting the world’s best athletes in the running and fastpacking space, Ultimate Direction is launching an all-new Signature Apparel Collection this spring designed by athletes, for athletes. Debuting in April, the Signature Line will kick off with the Amelia Boone Collection, a...

April 25, 2022

Kristin Kohler Burrows Joins Executive Leadership Team of OrthoLite and Cirql as Chief Brand Officer

AMHERST, Mass. (April 25, 2022)/SPORTSWIRE WOMEN/ – OrthoLite®, the 25-year global leader of branded, high-performance and comfort footwear solutions and the company behind the recent launch of Cirql, the world’s first EVA plastics-free, recyclable, biodegradable and industrially compostable foam, announces Kristin Kohler Burrows as Chief Brand Officer. Burrows joins the OrthoLite and...

April 25, 2022

Aging Up, Not Out

Charleston, South Carolina (April 25, 2022)/SPORTSWIRE WOMEN/ – Most of the time people hear the word triathlon and think, “WHY?”. Most of the time they also equate any triathlon with an Ironman distance - the longest distance of triathlons (until you get into ultra distances and we’re not going there...

April 21, 2022

KUIU Unveils Women’s Specific Hunting Apparel

Dixon, CA (April. 21st 2022)/SPORTSWIRE WOMEN/ – KUIU, the leading manufacturer of performance hunting gear, is excited to announce the launch of their first array of performance hunting apparel specifically designed for women. These products are designed to offer functional performance, durability, and technical advancements at levels that are unprecedented in...

April 21, 2022

Bras for Girls Launches as 501c3 Non-Profit Organization

SEATTLE, WA - APRIL 21, 2022/SPORTSWIRE WOMEN/ – Bras for Girls has formally launched as a 501c3 non-profit organization. The mission originated in 2017 as an internal giveback initiative for Oiselle, a women’s running apparel company that aims to increase girls’ and women’s participation in movement. As of today, the...

April 20, 2022

Duquesne University Becomes 10th NCAA Division I School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. / SPORTSWIRE WOMEN/ – USA Triathlon, along with Duquesne University Vice President of Athletics Dave Harper, today announced that Duquesne University in Pittsburgh, Pennsylvania, will become the 10th NCAA Division I program to offer women’s triathlon at the varsity level. The team will begin competing in fall 2023. ...

April 19, 2022

Billie Jean King Enterprises, Elysian Park Ventures, the Los Angeles Dodgers, and R/GA Ventures to Launch First Venture Studio Focused on Women and Sports

NEW YORK, April 19, 2022 -- Billie Jean King Enterprises, Elysian Park Ventures, the Los Angeles Dodgers, and R/GA Ventures are launching the Trailblazer Venture Studio, a new venture studio focused on the biggest growth opportunity in sports: women. The Trailblazer Venture Studio sets out to accelerate the future of women and...

April 19, 2022

Hipcamp and REI Partner to Champion Women’s Mental Health via #WeHikeToHeal for Second Year

SAN FRANCISCO-- For the second consecutive year, Hipcamp and REI will partner to sponsor Outdoor Journal Tour's #WeHikeToHeal, a month-long outdoor wellness initiative focused on improving mental health outcomes for women across the United States. This continued partnership marks the brands’ shared commitment to promoting access to the outdoors and encouraging diversity in outdoor spaces....

April 19, 2022

Serena Williams Teams Up With Karat to Double the Number of Black Software Engineers in the U.S.

SEATTLE -- Karat, the world’s largest interviewing company, today announced a strategic investment from Serena Williams to significantly scale Brilliant Black Minds, a program that improves access and inclusion across the technology industry. By opening the program to all current and aspiring Black software engineers and serving as Karat’s “Champion of...

April 19, 2022

Athleta Introduces Limited Edition Simone Biles Athleta Girl Collection

SAN FRANCISCO -- In celebration of the first year of partnership, and a shared mission of empowering the next generation of girls, Simone Biles and Athleta are launching Biles’ first signature collection of activewear for Athleta Girl. This limited-edition line is designed to help girls ages 6-12 feel inspired and...

April 14, 2022

Olympic Medalist Molly Seidel Chooses 100% Performance Eyewear

SAN DIEGO, Calif. – April 14, 2022 - /SPORTSWIRE WOMEN/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear from 100% 's Sport Performance and Active Performance collections. “Molly is a tenacious, strategic and...

April 14, 2022

Liv introduces new Macha Pro Performance Road Cycling Shoe

NEWBURY PARK, Calif. (April 14, 2022)/SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, today introduced the new Macha Pro, its lightest and most efficient performance road cycling shoe. Designed to support riders’ efforts to get the most power out of every pedal stroke, WorldTour team riders...

April 13, 2022

Kat Matthews Rises to the SUB8 Challenge

Sydney, Australia – 13th April, 2022 /SPORTSWIRE WOMEN/ –European champion Kat Matthews has signed on to the Pho3nix Sub8 Project, Powered by Zwift. The third-fastest British female long-distance triathlete and national time trial cycling champion is the newest contender for the audacious attempt to race the full distance of triathlon...

April 13, 2022

Two-time Olympian, Boston Marathon Champion, Des Linden, Joins InsideTracker Endurance Team

CAMBRIDGE, Mass.—April 13, 2022/SPORTSWIRE WOMEN/ – InsideTracker, the leading personalized performance and nutrition system, today welcomed professional long-distance runner, Des Linden, 38, to its endurance team. Linden joins other notable endurance pros like Shalane Flanagan, Tim O’Donnell, Mirinda Carfrae, Sally McRae and Dean Karnazes who rely on InsideTracker to optimize...

April 13, 2022

UCAN Presents “Boston & Beyond: Reaching Your Personal Best”

/SPORTSWIRE WOMEN/ – The top distance runners in the United States are sharing their tips to help you run your best Boston Marathon. UCAN is hosting a special panel event to celebrate the achievement of the runners who are racing in Boston.  The panel of pro athletes who have dedicated...

April 12, 2022

Liv Debuts Latest “Liv Committed” Global Brand Campaign, “All In”

NEWBURY PARK, Calif. /SPORTSWIRE WOMEN/ - Liv, the brand dedicated to getting more women on bikes, today introduced the third installment of its global brand campaign “Liv Committed,” introducing “All In.” Featuring Liv Racing athletes, global ambassadors, and women cyclists, the new campaign explores the many expressions of commitment, and...

April 7, 2022

Wild Rye Launches Spring Collection and Partners with OutsidePR

Sun Valley, ID (April 7, 2022) /SPORTSWIRE WOMEN/ - Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, today announced its new Spring ‘22 Collection drop, along with its public relations partnership with boutique consumer and outdoor lifestyle public relations agency, OutsidePR. Created to inspire...

April 6, 2022

Record-Setting ALS Athlete Launches the 50for50 Challenge to Celebrate Completing 50 Marathons in 50 States

RALEIGH, N.C. /SPORTSWIRE WOMEN/ - As Andrea Lytle Peet draws closer to becoming the first person with ALS to complete 50 marathons and 50 states, the Team Drea Foundation is launching a unique customizable wellness challenge to raise funds for ALS research. The 50for50 Challenge, which begins on April 8,...

April 5, 2022

The Bounce Podcast Debuts on NPR

/SPORTSWIRE WOMEN/ – “The Bounce: Sports Talk With a Spin” is a new podcast hosted by award-winning filmmaker Jill Yesko that takes aim at women and girls who are athletes, weekend warriors or fans, and offers listeners the straight dope on sports. Running the third Thursday of each month on WYPR, Baltimore’s...

April 5, 2022

Title Nine’s Pitchfest Girls Announces 2022 Winners

Emeryville, Calif, April 5, 2022/SPORTSWIRE WOMEN/ – Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its first-annual Pitchfest Girls. Pitchfest Girls is the newest edition to Title Nine’s Pitchfest series, an entrepreneurial competition in which women...

April 4, 2022

Indyeva Debuts Innovative, Sustainable Women’s Outdoor Apparel for Spring 2022, Including New Trail-To-River Swimwear and Re-Imagined Zip-Off Pant

MONTREAL (April 4, 2022)/SPORTSWIRE WOMEN/ – Indyeva, an outdoor clothing company for women with a focus on thoughtful, sustainable design and manufacturing, is set to release its Spring/Summer 2022 (SS22) apparel collection which features sustainably-made, versatile active outdoor apparel and its first ever trail-to-river swimwear.  The new women’s outdoor clothing collection...

April 4, 2022

Mountain Hardwear Announces Title Sponsorship of the Montana Women’s Climbing Festival

Richmond, Calif. (April 4, 2022) /SPORTSWIRE WOMEN/ - Mountain Hardwear, leaders in performance equipment and apparel for climbers, mountaineers and outdoor athletes, is proud to announce its partnership with the Montana Women’s Climbing Festival as the 2022 title sponsor. By joining together, Mountain Hardwear and the Montana Women’s Climbing Festival...