PRESS RELEASES

October 18, 2021

Specialty Sports Bra Brand Lume Six Launches

Santa Cruz, Calif. (October 18, 2021) /SPORTSWIRE WOMEN/ — Lume Six, a specialty sports bra brand designed and inspired by longtime outdoor industry professional and mountain biker Margaux Elliott, has officially launched. Lume Six features two signature styles, utilizing premium Italian woven fabric and thoughtful detailing to deliver unparalleled fit...

October 15, 2021

Diamondback’s Eat My Dust Gravel Scholarship Returns for its Second Year

KENT, Wash., (October, 15, 2021) /SPORTSWIRE WOMEN/ — Diamondback, a leader in the gravel cycling space, and professional triathlete and gravel racer Rach McBride have teamed up for the second annual Gravel Scholarship. This year with a new name, the Eat My Dust Gravel Scholarship, which will aim to encourage more...

October 14, 2021

Altra Announces Partnership with Elite Distance Runner Frank Lara

DENVER (Oct. 14, 2021) /SPORTSWIRE WOMEN/ — Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF 15K Road Race champion, will further strengthen the brand’s exceptional lineup of sponsored athletes, and...

October 14, 2021

SHAPE Announces Winners of 2021 Well Tech Awards

NEW YORK, Oct. 14, 2021 — Meredith Corporation's (NYSE: MDP) SHAPE announced the 10 winners of the 2021 SHAPE Well Tech Awards, spotlighting cutting-edge products that make any wellness routine better. Tested by SHAPE editors, these items implement the latest technology to enhance every aspect of wellness, including fitness, beauty, fashion, food, and more....

October 13, 2021

Sponsors Announced for The espnW: Women + Sports Summit

Today ESPN announced the roster of sponsors for the 2021 espnW: Women + Sports Summit, taking place October 18-20 at The Lodge at Torrey Pines in La Jolla, Calif. Toyota returns for the ninth year as presenting sponsor. Gatorade, New Balance, and Google are also vital returning sponsors. The one-of-a-kind...

October 13, 2021

New Women’s Tri Suits USA Collection – Best Custom Triathlon Apparel Launched

Lincoln, Nebraska, United States, Oct. 13, 2021 /SPORTSWIRE WOMEN/ — Champion System USA’s newly updated line of triathlon apparel is customizable and ideal for both amateur and professional triathletes searching for custom sportswear to run, swim, and cycle in. More details can be found at https://champ-sys.com/custom-apparel/triathlon The latest women’s tri suits...

October 12, 2021

Athletes Unlimited to Launch Basketball League in 2022

Basketball set to be fourth Athletes Unlimited player-driven women’s professional sports league, set to kick off January Natasha Cloud, Sydney Colson and Ty Young confirmed as first three players, will serve on Player Executive Committee Athletes Unlimited today announced the launch of a new professional women’s basketball league, set to...

October 11, 2021

CampoVelo Creates Women’s Only Cycling Weekend in Napa Valley

CALISTOGA, Calif. (Oct. 11, 2021) /SPORTSWIRE WOMEN/ —  CampoVelo, wine country’s premier cycling event, today announced its inaugural women’s only weekend lineup for Friday, October 22 through Sunday, October 24, 2021. Limited to 50 participants, the curated event combines cycling, skills clinics, cuisine, wine and beer tasting, and wellness for...

October 8, 2021

US Trail Running Conference announces Clare Gallagher as Keynote Speaker for 2021 event

Estes Park, CO /SPORTSWIRE WOMEN/ — Active at Altitude, organizers of the US Trail Running Conference, announces Clare Gallagher as the keynote speaker for this year’s edition of the industry-leading event. Gallagher is an ultrarunner and environmental advocate living in Boulder, CO. After studying impacts of climate change on coral reefs...

October 7, 2021

Global Design Brand Vera Bradley Partners With Baddle On Stylish New Pickleball Gear

Los Angeles (October 7, 2021) /SPORTSWIRE WOMEN/ — Vera Bradley (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Baddle Pickleball, part of the outdoor and recreational product portfolio of OvareVentures, have partnered on an all-new line of designer pickleball paddles and paddle covers. In...

October 7, 2021

Sport Casuals International (SCI) Announces New Athletic Performance Fabric

Boca Raton, FL /SPORTSWIRE WOMEN/ — Sport Casuals International (SCI), a global sports apparel design and manufacturing company, unveils a new performance fitness fabric: SCI FIT 1. Available exclusively from Sport Casuals International, SCI FIT 1 is a scientific fabric breakthrough that virtually eliminates the Grin-Through Effect: the fabric stretching, material...

October 7, 2021

Kari Traa ‘Girls Will Be Girls’ Movement Exposes Stories of Inequality

Broomfield, Colo. – Oct. 7, 2021 /SPORTSWIRE WOMEN/ — Kari Traa, one of the fastest growing women’s sportswear brands worldwide, has launched a movement to encourage women to share stories of inequality, and break the rules traditionally associated with being a woman. In the brand’s ‘Girls Will Be Girls’ campaign...

October 6, 2021

Shalane Flanagan Partners with InsideTracker to Make Professional-Level Blood Data Insights Accessible to Every Athlete

CAMBRIDGE, Mass.— Oct. 6, 2021 /SPORTSWIRE WOMEN/ — InsideTracker, the leading truly personalized performance and nutrition system, today announced a limited-edition blood biometric panel created alongside Olympic medalist and New York City Marathon champion, Shalane Flanagan. The InsideTracker x Shalane Flanagan Panel tests more than 20 key biomarkers that are...

October 6, 2021

Texas Rangers Reporter Emily Jones Will Be The ‘Last Woman Running’ At This Year’s BMW Dallas Marathon Festival

(DALLAS) /SPORTSWIRE WOMEN/ — Texas Rangers reporter Emily Jones has taken on the challenge of being this year’s ‘Last Woman Running’ at the 2021 BMW Dallas Marathon Festival weekend, where she will be the very last person to cross the starting line of the half marathon on Sunday, Dec. 12....

October 5, 2021

Liv Unveils New Alight Disc Range

NEWBURY PARK, Calif. (Oct. 5, 2021) /SPORTSWIRE WOMEN/ — Liv, the company dedicated to getting more women on bikes, today introduced its new Alight Disc range. Featuring the Alight DD Disc series and the Alight Disc series, the range incorporates Tensio, Liv’s proprietary visual technology that encompasses industrial and graphic...

October 4, 2021

DAZN And YouTube Launch UEFA Women’s Champions League Coverage Live Around The World

  LONDON, Oct. 4, 2021 - With the group stage of the UEFA Women's Champions League officially kicking off, global sports streaming platform and host broadcaster DAZN together with partner YouTube are thrilled to begin live broadcast coverage for fans around the world, marking the official start to the landmark multi-year...

October 1, 2021

Women Who Rally: Pensacola Sports Gears Up for 2021 Women’s Half Marathon

Pensacola, Fla. (October 01, 2021) /SPORTSWIRE WOMEN/ — This one is for the ladies! Pensacola Sports and Rally Pensacola are gearing up for the annual Women’s Half Marathon, presented by Publix. Be a part of this unique event, dedicated to empowering women within the Gulf Coast running community. Taking place...

October 1, 2021

Booze and Tennis: 2021 Bud Light Tennis Challenge Is on The Horizon

Pensacola, Fla. – (October 01, 2021)) /SPORTSWIRE WOMEN/ — Start warming up those backhand and topspin hits; Pensacola Sports is two weeks away from hosting the 16th annual Bud Light Tennis Charity Challenge This year’s event takes place October 15-16 at Roger Scott Tennis Center and consists of men and...

October 1, 2021

Shelley Villalobos Named Executive Director of Council for Responsible Sport

October 1, 2021, Portland, OR /SPORTSWIRE WOMEN/ — Today the Council for Responsible Sport announced that Shelley Villalobos (34), its longtime managing director, has been promoted to the position of executive director. Shelley served as the Council’s certification director for three years prior to being named managing director five years ago....

September 30, 2021

USA Cycling to Host Second Inclusion Conversation Virtually on Oct 7

Sept 30, 2021 (COLORADO SPRINGS, CO) /SPORTSWIRE WOMEN/ — USA Cycling will host the second installment of the virtual Inclusion Conversations on Thursday, Oct. 7 from 10 A.M. to 11:30 A.M. MDT. This month’s conversation will be a panel discussion titled: Unpacking Race, Gender, and Socioeconomic Status. Shannon Jolly, DEI...

September 29, 2021

Title Nine’s Outdoor Edition Pitchfest Announces 2021 Winners

Emeryville, Calif, Sept. 29, 2021 /SPORTSWIRE WOMEN/ — Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its fourth-annual Pitchfest Outdoor Edition. The pitchfest is a campaign to find entrepreneurial women who want to pitch their...

September 29, 2021

The Fit Boxx Goes PINK for Breast Cancer Awareness Month! 100% of Profits from October Boxxes Go to Breastcancer.Org

(Portland, CT) /SPORTSWIRE WOMEN/ — October is Breast Cancer Awareness Month and famed fitness subscription brand, The Fit Boxx, is proud to announce that the profits from purchases of The October 2021 Fit Boxx will be donated to Breastcancer.org, the leading online resource for breast cancer and breast health information. Valued...

September 29, 2021

Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry

San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...

September 28, 2021

P3R and Magee-Womens Research Institute & Foundation Continue to Empower Women’s Health and Wellness With Renewed Partnership

PITTSBURGH, PA (September 28, 2021) /SPORTSWIRE WOMEN/ — P3R has renewed its partnership with the Magee-Womens Research Institute & Foundation (MWRIF) to support and empower women throughout their running and wellness journeys. Transforming women’s lives and creating a better future for all, MWRIF will continue to celebrate runners’ accomplishments as...

September 28, 2021

Women Run The Vote Relay Raises $111,000 In Second Annual Event

 SEATTLE, WA - September 28, 2021 /SPORTSWIRE WOMEN/ — The Women Run the Vote Virtual Relay, co-sponsored by Oiselle and Run 4 All Women, raised $111,000 for three organizations whose work focuses on environmental justice and indigenous sovereignty.  277 teams, comprising 3593 total participants, covered the 907-mile virtual journey from ...