PRESS RELEASES

November 16, 2021

Mountain Hardwear and American Alpine Club Extend Deadline for Women’s Climbing Grant

Richmond, Calif. (November 16, 2021) /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes in partnership with the American Alpine Club (AAC) have extended the deadline for the McNeill-Nott Award through December 31, 2021. The AAC partnered with Mountain Hardwear to establish...

November 11, 2021

“The Last Best Ride” Gravel Race Transitions to 501(c)(3) Nonprofit Status and Announces 2022 Event Registration Opening Veteran’s Day

Whitefish, Montana — November 11, 2021 /SPORTSWIRE WOMEN/ - Montana Native and professional gravel cyclist Jess Cerra, and her partner Sam Boardman, announced today that they have transformed “The Last Best Ride” (TLBR) into a 501(c)(3) nonprofit supporting scholarships for local, financially-qualified high school women seeking post-secondary education. At the...

November 10, 2021

PEARL iZUMi Partners with Body Positivity Advocate Marley Blonsky

LOUISVILLE, Colo. (Nov 9, 2021)  /SPORTSWIRE WOMEN/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with athlete Marley Blonsky. Blonsky, who is on a mission to build and support inclusive bicycle communities, will play an active role in the brand’s voice and...

November 10, 2021

Personify Partners with Erin Matson, Three-time NCAA Women’s Field Hockey Champion, in Name, Image, and Likeness Agreement

RALEIGH, N.C., Nov. 10, 2021 Personify (www.personifysearch.com), one of the fastest-growing US providers of Recruitment Process Outsourcing services, entered into a Name, Image, and Likeness (NIL) partnership with Erin Matson. Erin Matson is a UNC Women's Field Hockey co-captain, three-time NCAA Division I National Field Hockey Champion, four-time ACC Field Hockey champion, member of the...

November 10, 2021

Lune Active now distributed in North America by In-Sport Fashions

Canadian distributor In-Sport Fashions distributes Lune Active in North America Lune Active is an Amsterdam-based athleisure apparel brand They are inspired by nature, and driven by powerful women Montreal, Canada /SPORTSWIRE WOMEN/ - Lune Active is an athleisure brand committed to creating collections that blur the lines between sportswear and...

November 9, 2021

World Champion Swimmer Amanda Beard Joins Ear Pro as Official Swimming Evangelist

SAN JOSE, Calif. (November 9, 2021) – Ear Pro, the world’s top preventative remedy against ear infections caused by trapped water, welcomes four-time Olympian and World Champion swimmer, mother of two, and co-founder of learn-to-swim school Beard Swim Co., Amanda Beard as its official swimming evangelist. After learning about Ear...

November 5, 2021

Advocate Alison Mariella Désir Launches Street Style Collection with Oiselle

Seattle, WA /SPORTSWIRE WOMEN/ - Oiselle, a by woman for woman athletic apparel company, partners with Alison Mariella Désir, an activist and founder of Harlem Run, on a three-piece collection inspired by Harlem street style. The AMD Collection features a boxy tee, long sleeve, and lounge pants. The AMD Collection...

November 4, 2021

InsideTracker Presents Shalane Flanagan, Emily Abbate in Live-Streamed Hurdle Podcast Event

CAMBRIDGE, Mass.— Nov. 4, 2021— InsideTracker, the leading truly personalized performance and nutrition system, presents a live, virtual event featuring endurance legend Shalane Flanagan in conversation with acclaimed journalist Emily Abbate on the eve of the 2021 New York City Marathon, a race Flanagan won in 2017. The interview will...

November 3, 2021

VF Corporation Named One of the World’s Top Female Friendly Companies by Forbes

DENVER--(BUSINESS WIRE) --VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, has been ranked No. 12 of 300 on the Forbes list of the World’s Top Female Friendly Companies 2021. This prestigious award is presented by Forbes and Statista Inc. “VF is incredibly proud to...

November 3, 2021

WHOOP Named Official Fitness Wearable of the Women’s Tennis Association

BOSTON, Nov. 3, 2021 /PRNewswire/ -- WHOOP, the human performance company, and the Women's Tennis Association (WTA) today announced a multi-year partnership naming WHOOP as the Official Fitness Wearable of the WTA. The WTA has also approved WHOOP™ wearable technology for in-match use, making it the first technology to receive this designation. "We've...

November 2, 2021

Designer Wellness Introduces Designer Smoothie, a Shelf Stable and Portable Protein Fruit Snack

CARLSBAD, CA, - November 2, 2021— Designer Wellness, the trusted source for nutrient-filled protein powders and other wellness products, today introduced Designer Smoothie, a shelf stable and portable protein fruit smoothie that is made with real fruit, contains 12 grams of whey protein isolate, is all natural, gluten free, has...

October 29, 2021

Sun Belt Conference Basketball Tournament Ticket Books on Sale November 1

NEW ORLEANS /SPORTSWIRE WOMEN/ — Ticket books for the 2022 Sun Belt Conference Men’s and Women’s Basketball Tournaments will go on sale Monday, November 1 at 10 a.m. CT. In partnership with Pensacola Sports and Visit Pensacola, the tournaments will be played March 2-7, 2022 at the Pensacola Bay Center...

October 28, 2021

SoCal Challenge Launches NCAA Women’s Beach Volleyball Event

Manhattan Beach, CA, Oct. 28, 2021 (GLOBE NEWSWIRE) -- SoCal Challenge announced today that it will hold its inaugural beach volleyball event featuring six of the top ten ranking NCAA teams at the sport’s most celebrated stretch of sand, the Manhattan Beach Pier. Games will be held on November 13th and 14th...

October 27, 2021

2021 Sport 4 Life Grants Serve Girls of Color in 23 States, Expanding into the Native American Community

New York, NY (October 27, 2021) /SPORTSWIRE WOMEN/ — The Women’s Sports Foundation (WSF) announced the 2021 grant recipients of the Sports 4 Life program, a national initiative to increase sport participation and retention of African American and Hispanic girls, and now Native American girls as well. A total of...

October 22, 2021

Sweaty Betty and Halle Berry’s Best-Selling Collaboration: The rē•spin Edit is Back with a Fall Drop

LONDON, Oct. 22, 2021  /SPORTSWIRE WOMEN/ — Sweaty Betty, global activewear and lifestyle brand, is thrilled to announce its second collaboration with Hollywood icon Halle Berry and her wellness brand, rē•spin. The fall drop of The rē•spin Edit focuses on effortless layers in time for the cozy season, with an understated color palette of...

October 20, 2021

Short Film “What’s in A Name” Addresses Discrimination and Racism in American Climbing Culture and Route Names

Rohnert Park, Calif.— Oct 20, 2021 /SPORTSWIRE WOMEN/ — Marmot, in partnership with REI Co-op Studios and Bedrock Film Works, releases “What’s In A Name,” a short film directed by Jules Jimreivat, chronicling the spirit and triumph of muscling through the challenge of route development in a sport whose practices...

October 20, 2021

National Champions, World Champions and Olympians Will Be Competing at The Into The Lion’s Den Powered By SRAM Women’s Race

SACRAMENTO, CA (October 20, 2021) /SPORTSWIRE WOMEN/ — Into the Lion’s Den powered by SRAM announced the women’s teams racing in Sacramento, CA on October 30th. The women’s race will feature top U.S. trade teams, including L39ION of Los Angeles, Rally Pro Cycling and Twenty-24 Cycling Team, plus international powerhouse Team...

October 19, 2021

Elite Runner Releases New Book about Running and Training Throughout Pregnancy and into the Fourth Trimester

/SPORTSWIRE WOMEN/ — Natasha LaBeaud Anzures, an elite runner for Canada, has just released a new book entitled, “Pregruncy: An Elite Runner’s Journey Training Through Pregnancy.” The book details every day of pregnancy and the first 90 days postpartum, which workout logs, personal thoughts, and training notes from both the...

October 19, 2021

Sports Innovation Lab Announces Creation of Women’s Sports Leadership Board at espnW: Women + Sports Summit

LA JOLLA, CALIF. (PRWEB) OCTOBER 19, 2021 — Sports Innovation Lab, a data-driven fan intelligence company, announced today at the 2021 espnW: Women + Sports Summit the formation of the Women’s Sports Leadership Board, bringing together leading executives from leagues, media networks, brands, retailers, and other influential properties from across...

October 18, 2021

Specialty Sports Bra Brand Lume Six Launches

Santa Cruz, Calif. (October 18, 2021) /SPORTSWIRE WOMEN/ — Lume Six, a specialty sports bra brand designed and inspired by longtime outdoor industry professional and mountain biker Margaux Elliott, has officially launched. Lume Six features two signature styles, utilizing premium Italian woven fabric and thoughtful detailing to deliver unparalleled fit...

October 15, 2021

Diamondback’s Eat My Dust Gravel Scholarship Returns for its Second Year

KENT, Wash., (October, 15, 2021) /SPORTSWIRE WOMEN/ — Diamondback, a leader in the gravel cycling space, and professional triathlete and gravel racer Rach McBride have teamed up for the second annual Gravel Scholarship. This year with a new name, the Eat My Dust Gravel Scholarship, which will aim to encourage more...

October 14, 2021

Altra Announces Partnership with Elite Distance Runner Frank Lara

DENVER (Oct. 14, 2021) /SPORTSWIRE WOMEN/ — Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF 15K Road Race champion, will further strengthen the brand’s exceptional lineup of sponsored athletes, and...

October 14, 2021

SHAPE Announces Winners of 2021 Well Tech Awards

NEW YORK, Oct. 14, 2021 — Meredith Corporation's (NYSE: MDP) SHAPE announced the 10 winners of the 2021 SHAPE Well Tech Awards, spotlighting cutting-edge products that make any wellness routine better. Tested by SHAPE editors, these items implement the latest technology to enhance every aspect of wellness, including fitness, beauty, fashion, food, and more....

October 13, 2021

Sponsors Announced for The espnW: Women + Sports Summit

Today ESPN announced the roster of sponsors for the 2021 espnW: Women + Sports Summit, taking place October 18-20 at The Lodge at Torrey Pines in La Jolla, Calif. Toyota returns for the ninth year as presenting sponsor. Gatorade, New Balance, and Google are also vital returning sponsors. The one-of-a-kind...

October 13, 2021

New Women’s Tri Suits USA Collection – Best Custom Triathlon Apparel Launched

Lincoln, Nebraska, United States, Oct. 13, 2021 /SPORTSWIRE WOMEN/ — Champion System USA’s newly updated line of triathlon apparel is customizable and ideal for both amateur and professional triathletes searching for custom sportswear to run, swim, and cycle in. More details can be found at https://champ-sys.com/custom-apparel/triathlon The latest women’s tri suits...