SPONSORSHIP NEWS

November 24, 2022

Manchester City Women And The Fold Announce New Long-Term Partnership

Manchester City's have become the first Barclays Women's Super League side to partner with a British womenswear brand. The Fold will be the Official Formalwear Partner of Manchester City Women, providing access to a selection of quality tailoring, including the bestselling Clever Crepe performance suits for when the players need...

November 15, 2022

Hockey Canada loses CAN$23.5m in sponsorships amid sexual assault fallout

Since the allegations emerged, a host of commercial partners have either paused or withdrawn sponsorship funds for Hockey Canada since the allegations emerged. The likes of Scotiabank, Tim Hortons and Telus, for example, have decided not to fund any men’s hockey programme run by the organisation for the 2022/23 season....

November 11, 2022

Carolina Athletics Announces Joe Van Gogh as First Women’s Soccer Season Presenting Sponsor

Carolina Athletics and its multimedia rightsholder, LEARFIELD’s Tar Heel Sports Properties, announced Joe Van Gogh as a new corporate partner and the first-ever presenting sponsor for the women’s soccer season. LEARFIELD

November 9, 2022

New Endorsements for College Athletes Resurface an Old Concern: Sex Sells

Female college athletes are making millions thanks to their large social media followings. But some who have fought for equity in women’s sports worry that their brand building is regressive. NY Times

November 9, 2022

Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season

Sun Valley, ID (Nov. 9, 2022)/SPORTSWIRE WOMEN/ – Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23,...

November 3, 2022

The U.S. Olympic and Paralympic Governing Body Getting Into NIL

On Wednesday, the organization announced it had launched a name, image, and likeness collective called “Watch Us Thrive.” It’s the first U.S. Olympic and Paralympic governing body to dive into NIL. The collective is “​​another aspect of USA Triathlon’s collective dedication to ensuring women’s triathlon as a NCAA Championship Sport...

November 2, 2022

Liv Announces Premier Sponsorship of The Tour De France Femmes AVEC Zwift

NEWBURY PARK, Calif. (Nov. 3, 2022) /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women on bikes, announced today it will continue as a major partner of the Tour de France Femmes avec Zwift for 2023. The company will remain the sponsor of the white jersey, signifying the...

November 2, 2022

U.S. Soccer scores seven-figure renewal with Allstate

U.S. Soccer today will announce a multiyear extension of its partnership with insurance company Allstate. SUM, the commercial arm of MLS, facilitated the extension, which is worth seven figures annually. SUM will continue to represent U.S. Soccer’s commercial interests through the end of 2022, when the governing body is scheduled to...

November 1, 2022

Snapchat Renews Content Partnership With Sky Sports UK to Include Premier League, Women’s Super League Soccer Highlights, Talk Shows, More

Snapchat and Sky Sports UK have renewed a content deal that will now include short-form video clips from the Premier League, the Women’s Super League and the UK’s soccer version of Monday Night Football. Sporttechie

November 1, 2022

CLIF® Announces CLIF CORPS Partnership with World-Renowned Gymnast Sunisa Lee and the VOICEINSPORT Foundation

Clif Bar & Company announced a partnership with champion gymnast and collegiate athlete Sunisa “Suni” Lee and nonprofit organization VOICEINSPORT Foundation to help close the opportunity gap in sports and support women at critical development stages of their sports journey. CLIF is pledging funds to accelerate the VIS Advocacy Program and...

November 1, 2022

Coco Gauff ties up New Balance extension

US tennis star Coco Gauff has signed a long-term extension to her endorsement deal with sportswear brand New Balance. Gauff first signed with the Boston-based company in 2018, when she was only 14 years old. The renewal will be marked with the launch of a new ‘All in the Family’...

November 1, 2022

Fortune 500s overinvest in NWSL: ‘If this scares a partner, they’re not the right partner’

The National Women's Soccer League championship became the most-viewed game in league history Saturday, averaging 915,000 viewers for the first primetime NWSL title game on CBS. The viewership smashed previous numbers, increasing 71% from the 2021 championship, according to CBS Sports. It was also the most-streamed NWSL game for the company's streaming service, Paramount+. USA...

October 31, 2022

Women’s Soccer Continues to Grow, Drawing More Investors

Setting the Pace — FIFA’s benchmarking report covering women’s soccer — found that the number of women’s leagues with title sponsors has risen 11% from 2021 to 77%, while the roster of leagues securing broadcasting revenue grew from nine to 10. FIFA’s second edition of the report, which analyzes 30 leagues and 294 clubs, also revealed...

October 31, 2022

Jordan Brand’s First NIL Athlete is Kiki Rice

Jordan Brand has tapped basketball player Kiki Rice as its first-ever NIL signing. The 18-year-old, incoming University of California, Los Angeles (UCLA) freshman’s partnership with Jordan marks her ability to monetize her name, image and likeness (NIL), first established for college athletes as of July 2021. FN

October 25, 2022

Sponsors Announced for the Annual espnW: Women + Sports Summit

Today ESPN announced the roster of sponsors for the 2021 espnW: Women + Sports Summit, taking place November 1-3 at the Ojai Valley Inn in Ojai, Calif. Toyota returns for the tenth year as presenting sponsor. Google, New Balance, Gatorade, and Ally are also vital returning sponsors, with Meta joining...

October 25, 2022

Zoot Sports supports athlete Zeinab Rezaie who will be first-ever Afghan woman to toe the line at The IRONMAN 70.3 World Championship

/SPORTSWIRE WOMEN/ – Zeinab Rezaie will become the first-ever Afghan woman to start an Ironman World Championship on October 28, 2022, in St. George, UT. Zoot is proud to help support Zeinab by creating custom race apparel to meet Zeinab’s specific needs. With the help of the organization She Can...

October 21, 2022

Fieldwork Brewing Crafts Partnership with Olympic Swimming Medalist Ab

Berkeley, Calif. /SPORTSWIRE WOMEN/ - Fieldwork Brewing Company announces its partnership with two-time Olympian and four-time Olympic medalist Abbey Weitzeil as she trains to quality for her third U.S. Olympic Team. Fieldwork Brewing supports the acclaimed swimmer on her road to the Paris 2024 Summer Olympics, recognizing her relentless training...

October 21, 2022

LPGA Tour experiences massive brand partnership growth in 2022, according to report

According to a study from marketing and advertising company SponsorUnited, the LPGA Tour led all women’s sports leagues with 940 brand deals in 2022. That number represents a 30% increase in overall brand deals year-over-year for the league, with an 18% rise in new brand partnerships. Golf.com

October 20, 2022

Honey Stinger Teams up with Angel McCoughtry to Inspire Atlanta Community with Revitalized Basketball Courts

STEAMBOAT SPRINGS, Colo. (October 20, 2022)/SPORTSWIRE WOMEN/ – Honey Stinger and Angel McCoughtry, WNBA superstar and two-time Olympic gold medalist, are set to unveil two refurbished basketball courts in Atlanta, Georgia. Located at Maddox Park, the courts are restored in partnership with Project Backboard, an organization that renovates public basketball courts with...

October 19, 2022

EA Sports to invest $11m in women’s soccer

EA Sports announced that it will be investing $11 million in women's soccer via its Starting XI Fund. The initiative intends to grow the sport as it will fund in-game, league, club and athlete investments. Next year, the gaming firm said that it will also invest in a women's football...

October 19, 2022

LPGA’s LA Championship purse will double to $3 million in 2023 with addition of new sponsors

The purse at the LPGA stop at Wilshire Country Club will double in 2023 to $3 million thanks to new title and presenting sponsors. The LPGA and Outlyr have announced that the newly renamed JM Eagle LA Championship presented by Plastpro will take place April 27-30 with a field of...

October 14, 2022

Vizzy Becomes Official Hard Seltzer of the PWHPA

Vizzy Hard Seltzer and the Professional Women’s Hockey Players Association (PWHPA) announce a new partnership to help support the upcoming season for top women’s hockey players. The first event in the Secret® Dream Gap Tour began in Montreal. The partnership includes seltzer exclusivity and rights to marks, visibility assets such...

October 14, 2022

Women’s sport sponsorships increase 20% in 2022

The 2022 Women In Sports Report, which analysed partnerships for collegiate and professional sports across teams and individual athletes, found that finance brands – already the most active sponsorship category among women’s sport – increased their sponsorship activity by 30 per cent YoY. Completing the top three were apparel and accessories, and...

October 14, 2022

How Team UCAN Athlete Emily Sisson Fueled Her American Marathon Record

/SPORTSWIRE WOMEN/ - When Emily Sisson crossed the finish line at the 2022 Chicago Marathon, she had no idea she had just covered 26.2 miles faster than any American woman in history. “The first thing I asked my husband was what my time and pace was,” said Sisson. “I was...

October 13, 2022

Gatorade® Canada Partners with The PWHPA For Upcoming Season

Gatorade® Canada, the leader in sports fuel, announces a new partnership deal with The Professional Women’s Hockey Players Association (PWHPA) on their upcoming 2022-23 season kicking off with the Secret® Dream Gap Tour on October 14th in Montreal. This partnership further supports Gatorade’s mission to invest in areas that fuel sports...