SPONSORSHIP NEWS

May 3, 2022

Heineken Corrects Online Sports Statistics to Tackle Gender Bias in Soccer

Heineken, which last year expanded its UEFA sponsorship to the women’s game, is on a mission to tackle gender bias affecting soccer players and fans. The campaign marks a new direction for Heineken’s 25-year UEFA sponsorship and will run across both men’s and women’s matches. Adweek

May 3, 2022

Sponsors Announced for espnW Summit NYC

Today ESPN announced the roster of sponsors for The espnW Summit NYC. The one-day event will gather a distinctive group of leaders and change-makers at the intersection of sports, business, and entertainment for a day of conversation and reflection about the women + sports space. ESPN

April 28, 2022

Los Angeles Sparks sign seven-figure UCLA Health jersey sponsorship

The Women’s National Basketball Association’s (WNBA) Los Angeles Sparks have announced a new jersey sponsorship deal with UCLA Health. The multi-year, seven-figure partnership also designates UCLA Health as the Sparks’ official healthcare partner. SportsPro

April 27, 2022

Angel City FC launching NFT series to commemorate inaugural season

LA's newest professional soccer team, Angel City Football Club (ACFC), today announced the launch of the "ACFC Inaugural Fan Pass Collection" in partnership with club founding partner Crypto.com, the world's fastest-growing cryptocurrency platform. Sports Business Journal

April 26, 2022

South Carolina Champion Aliyah Boston Inks Multi-Faceted Deal with Under Armour

South Carolina star Aliyah Boston, the women’s Player of the Year, has announced what may be her highest-profile deal yet: a multi-faceted partnership with Under Armour. The deal aims to “continue building and growing the women’s basketball community.

April 23, 2022

Angel City signs gymnast Jordan Chiles to NIL deal

Angel City FC has entered the wide world of name, image and likeness rights, signing four student-athletes as ambassadors. The Los Angeles-based NWSL expansion club announced Friday that it had signed UCLA gymnast Jordan Chiles, USC golfer Amari Avery, wheelchair basketball athlete Luzi Skye and professional skateboarder Bryce Wettstein to...

April 22, 2022

Amazon Invests in WNBA Growth with Seattle Storm Streaming Deal

Amazon’s Prime Video announced it is now the official streaming service of the Seattle Storm. With around 30 games available to Prime customers in the state, Amazon Prime becomes one of the first streamers with local WNBA broadcasting rights. FOS

April 19, 2022

American Original: Why Nell Rojas Broke Her Adidas Contract Right Before Placing 10th at Boston

Nell Rojas has always bet on herself and taken her own path. And the more she keeps doing it, the more it keeps paying off: She bet on herself at the 126th running of the Boston Marathon on April 18, where Rojas was once again the top American woman to...

April 14, 2022

Olympic Medalist Molly Seidel Chooses 100% Performance Eyewear

SAN DIEGO, Calif. – April 14, 2022 - /SPORTSWIRE WOMEN/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear from 100% 's Sport Performance and Active Performance collections. “Molly is a tenacious, strategic and...

April 13, 2022

Women’s CiCLE Classic organisers weigh up new sponsor after backer withdraws over transgender policy

Organisers of the prestigious Women’s CiCLE Classic are weighing up whether to accept a sponsorship offer from Sex Matters and Fair Play For Women after the race’s long-standing backer pulled out in protest over British Cycling’s suspension of its transgender policy. Indepedent.ie

April 13, 2022

Women’s Tour organizers looking for £75,000 to produce live race broadcast

The organizers of the Women’s Tour have made an appeal for additional funding to produce a live broadcast of the race for the first time. SweetSpot, which also organizes the men’s race the Tour of Britain, is looking for £75,000 ($98,000) to plug the gap it needs to produce live...

April 13, 2022

Two-time Olympian, Boston Marathon Champion, Des Linden, Joins InsideTracker Endurance Team

CAMBRIDGE, Mass.—April 13, 2022/SPORTSWIRE WOMEN/ – InsideTracker, the leading personalized performance and nutrition system, today welcomed professional long-distance runner, Des Linden, 38, to its endurance team. Linden joins other notable endurance pros like Shalane Flanagan, Tim O’Donnell, Mirinda Carfrae, Sally McRae and Dean Karnazes who rely on InsideTracker to optimize...

April 9, 2022

Breanna Stewart and eBay Prove More WNBA Players Need Signature Shoes

Breanna Stewart, the first WNBA player in over a decade to land a signature shoe deal, partners with eBay to highlight women-designed sneakers. SeattleMet

April 4, 2022

Mountain Hardwear Announces Title Sponsorship of the Montana Women’s Climbing Festival

Richmond, Calif. (April 4, 2022) /SPORTSWIRE WOMEN/ - Mountain Hardwear, leaders in performance equipment and apparel for climbers, mountaineers and outdoor athletes, is proud to announce its partnership with the Montana Women’s Climbing Festival as the 2022 title sponsor. By joining together, Mountain Hardwear and the Montana Women’s Climbing Festival...

April 1, 2022

Prize Money and Sponsorships Are Growing in Women’s Golf, but Is It Enough?

Golfers will compete for a $5 million purse when the L.P.G.A.’s first major of the season begins on Thursday. But women continue to lag far behind men. NY Times (paywall)

April 1, 2022

Which Final Four Basketball Players Have Greatest Earnings Potential? It’s the Women

Amateur players can now make money from endorsements, and some female athletes stand to make more than the men. Thanks to a U.S. Supreme Court ruling last year, college players can now benefit from sponsorship deals, and that’s meant big bucks for some of the stars. The biggest ballers have clinched deals...

April 1, 2022

UConn star Paige Bueckers’ new NIL deal takes aim at food insecurity for students

Bueckers, the 2021 national player of the year, will be the first student-athlete brand ambassador for the education platform Chegg. Bueckers and Chegg.org, the nonprofit branch of Chegg, have partnered with hunger relief company Goodr to host a pop-up grocery market on Saturday in Minneapolis, near Bueckers' hometown, that'll give...

March 30, 2022

Women’s basketball players have quickly figured out how to earn NIL money

As the Final Four descends on Minneapolis with some of the biggest names in the game competing for the national title, women’s basketball continues to be the surprise winner in the first year of college athletes being allowed to cash in on their name, image and likeness. The sport ranks...

March 29, 2022

Paige Bueckers Cementing Superstar Status, Earning Potential

The reigning Player of the Year Paige Bueckers carried UConn to its record-extending 14th straight Final Four. She scored 15 of her game-high 27 points in the extra periods in UConn’s 91-87 double-OT win over NC State on Monday. Per league rules, Bueckers will not be eligible for the WNBA Draft until 2023....

March 29, 2022

Gnarly Nutrition joins as a partner for Women’s Epic Race, a new all-female trail race series

Salt Lake City, UT (March 29, 2022) /SPORTSWIRE WOMEN/ - Gnarly Nutrition is thrilled to announce its partnership with Women’s Epic Race, the first trail race in Utah created specifically for all levels of adventure-seeking women. Gnarly specializes in hydration and supplement solutions for athletes, and the brand’s dedication to...

March 28, 2022

The N.C.A.A. Undervalued Women’s Basketball. Marketers Didn’t.

In the wake of the outrage sparked by Prince’s video, the 2021 women’s championship game, a thrilling win by Stanford over Arizona, outdrew the average N.B.A. playoff game last season. This year, TV ratings rose drastically for women’s games. And the N.C.A.A. women’s tournament has continued the upward trend in popularity....

March 24, 2022

H&R Block Announces Team Roster of Female Athletes to Champion Equity in College Sports

KANSAS CITY, Mo., March 24, 2022 -- As part of its previously announced "A Fair Shot" program, H&R Block today announced a roster of top female college athletes the company is partnering with to help close the gap of disparity between men and women in name, image and likeness (NIL)...

March 23, 2022

Adidas announces new network that will allow more than 50,000 student-athletes to be paid ambassadors

Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools. The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand. CNBC

March 21, 2022

Walmart and Deloitte join the 2022 Gone Graveling Festival Lineup as Primary Sponsors

Victoria, B.C. - March 21, 2022 /SPORTSWIRE WOMEN/ - Girls Gone Gravel and Feisty Media are proud to announce Walmart and Deloitte as major sponsors of the Gone Graveling Women’s Festival. Over 250 women from around the country will gather in Bentonville, Arkansas from April 28 - May 1, 2022,...

March 19, 2022

Paige Bueckers’ NIL deals, explained: UConn basketball star’s portfolio includes partnerships with Gatorade, StockX

Paige Bueckers, a UConn guard, surged onto the national scene last season, averaging 20.0 points, 5.8 assists and 4.9 rebounds per game and leading the Huskies to the Final Four. Bueckers isn't just a star on the court, though — she has already become her own brand with the help...