PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
September 9, 2021
American Women Offer Most Intriguing Storyline of 2021 Credit Union Cherry Blossom Ten Mile Run
September 8, 2021, Washington, DC /WOMEN'S SPORTSWIRE/ Jenny Simpson is the course record holder (4:16.1) and eight-time winner of the Fifth Avenue Mile — the farthest she’s ever raced on the roads. Jenny is also a three time Olympian (2008, 2012 and 2016 bronze medalist) and three time World Championship...
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September 3, 2021
Allison Corbett Named Top 100 Women in Sports at the 2021 Sports Inclusion Conference
PITTSBURGH (September 3, 2021) /WOMEN'S SPORTSWIRE/ Allison Corbett, P3R’s Senior Vice President of Marketing and Communications, was recognized as a sports industry leader and named a Top 100 Women in Sports at the 2021 Sports Inclusion Conference. Nominations were received from across the country, and top leaders were selected based...
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September 3, 2021
Kaia Schmid Dons Rainbow Jersey in Junior Elimination World Championship
CAIRO /WOMEN'S SPORTSWIRE/ Kaia Schmid (Marblehead, Mass.; LUX/Sideshow p/b Specialized) earned her first rainbow jersey of the 2021 UCI Junior Track World Championships, winning the Junior Women’s Elimination Race on Thursday. Talking about taking the first step of the podium, Schmid said, “It feels truly unbelievable to win my first...
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August 31, 2021
Nikki Hiltz smashes the Washington state record at this year’s Downtown Yakima Mile
YAKIMA, WA /WOMEN'S SPORTSWIRE/ Nikki Hiltz charged away from Eleanor Fulton in the final two blocks of Saturday’s Downtown Yakima Mile to set a new women’s Washington state record. Her time of 4 minutes, 21.50 seconds broke the previous record of 4:23.68 and doubled her race winnings to $10,000 for...
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August 31, 2021
Rebecca’s Private Idaho (RPI) Race Introduces Two New Categories, Kicks off Ninth Year
KETCHUM, Idaho /WOMEN'S SPORTSWIRE/ With a mission of people, purpose, and place, the gravel race founded by 7x World Champion Rebecca Rusch begins on Thursday, September 2, and continues through Sunday, September 5. The sold out event, featuring both a four-day stage race and a single-day race, introduces two new categories...
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August 30, 2021
Kara Anastasiadis Named President of OvareGroup Outdoor
Los Angeles, CA /WOMEN'S SPORTSWIRE/ The OvareGroup, a Los Angeles-based media and marketing communications company, today appointed retail veteran Kara Anastasiadis president of the newly formed OvareGroup Outdoor division. Based in Calgary, Anastasiadis spent 17 years with FGL Sports Ltd., a division of Canadian Tire Corporation, in a series of...
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August 26, 2021
Jenny Simpson to Make Her Long Distance Road Racing Debut at the 2021 Credit Union Cherry Blossom Ten Mile on September 12
August 26, 2021, Washington DC /WOMEN'S SPORTSWIRE/ Organizers of the 48th edition of the Credit Union Cherry Blossom Ten Mile Run announced today that Jenny Simpson, three time Olympian (2008, 2012 and 2016 bronze medalist) and three time World Championship medalist (gold in 2011, silver in 2013 and 2017) would be...
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August 26, 2021
WNBPA, Parity Join Forces to Create Marketing Opportunities and Drive Revenue to WNBA Players
NEW YORK (August 26, 2021) – OneTeam Partners is proud to announce a multi-year partnership between the Women's National Basketball Players Association ("WNBPA") and Parity, an online sponsorship platform for women athletes that aims to create strategic marketing opportunities and drive revenue for players in the WNBA. Announced on Women’s...
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August 26, 2021
Michelob ULTRA Commits $100 Million to Support Gender Equality in Sports
Michelob ULTRA pledges gender balance in its ad creative, lifestyle media inventory, talent endorsements, sponsorships, and influencer roster by 2025. The commitment is made alongside the launch of a new campaign which encourages people to join in helping increase the visibility of female athletes, by asking fans to 'Save It,...
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August 24, 2021
US Trail Running Conference position statement on Arkansas Anti-LGTBTQ Legislation
Estes Park, CO /WOMEN'S SPORTSWIRE/ Active at Altitude, organizers of the US Trail Running Conference is incredibly disappointed in the passing of recent legislation that discriminates against Arkansas’s LGBTQ community. Senate Bill 354 was signed into law on March 25, 2021. The bill is an anti-transgender bill that bans transgender...
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August 24, 2021
Registration Now Open for Second Annual Women Run The Vote Relay
Seattle, WA/WOMEN'S SPORTSWIRE/ The 2021 Women Run the Vote Virtual Relay, co-sponsored by Oiselle and Run 4 All Women will take place from September 20 - 26, 2021. The second annual event will support indigenous sovereignty and environmental justice organizations. Registration is now open for teams of 20 people. This...
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August 18, 2021
Gatorade Endurance Survey Finds ‘Safety Concerns’ As Primary Barrier For Minority Entry Into Endurance Sports
CHICAGO, Aug. 18, 2021 /PRNewswire/ -- Gatorade Endurance released results from a survey* designed to identify and understand the barriers minority athletes (specifically People of Color, Black, LGBTQ+ and Disabled) face when considering participation in endurance sports, and how to overcome these barriers. Among the key findings, safety concerns – i.e., getting injured, hate...
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August 18, 2021
Professional Triathletes Organisation Announces Jocelyn McCauley to Join Team US at The Collins Cup
LONDON, ENGLAND /WOMEN'S SPORTSWIRE/ The Professional Triathletes Organisation today announced that Jocelyn McCauley will be joining Team US at The Collins Cup, replacing Heather Jackson, who is unable to attend for personal family reasons. Karen Smyers, Team US Captain, commented, “While we are disappointed for Heather that she cannot attend...
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August 18, 2021
Honey Stinger Partners with Soccer Star Catarina Macario
STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario's passion for the game started at an early age, and although there were no girls soccer teams where she grew up, that didn't stop her....
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August 17, 2021
Outspoken: Women in Triathlon Summit seeking nominations for the third annual Women in Triathlon Awards
Denver, Colorado, USA — August 17th, 2021 (SPORTSWIRE WOMEN). The producers of the Outspoken: Women in Triathlon Summit are back for a third year with the wildly popular Outspoken Women in Triathlon awards. The Women in Triathlon Awards Ceremony where winners will be announced will be held in Tempe, Arizona...
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August 13, 2021
HEX Releases Complete Creative Series, Women In Focus, Featuring Top Female Photographers
LOS ANGELES, Calif. - August 13, 2021 - HEX, award winning fashion accessory brand, today released the complete series, Women In Focus, each episode highlighting female creatives and photographers as they share their stories, challenges, successes and give advice to encourage other women in the industry. Drawing on decades of...
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August 12, 2021
Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets
NEWBURY PARK, Calif. (Aug. 12, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety and comfort. The Liv Relay MIPS was designed for road riders and bike commuters, while...
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August 10, 2021
Aqualung Group Appoints Kendall Brandau as Director of Go-To-Market, North America
VISTA, Calif. (August 10, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced it has appointed Kendall Brandau as Director of Go-To-Market, North America. Brandau will play a key role in helping to coordinate the planning, development and execution of go-to-market activities...
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August 7, 2021
Jennifer Valente First Woman to Win Olympic Gold For Team USA in Track Cycling
TOKYO – Two-time Olympic medalist Jennifer Valente (San Diego; Twenty24) opened up the Izu Velodrome for the morning of racing, starting with the Scratch Race in the Women’s Omnium. Valente is a master of the Omnium, so we were due for some exciting racing. Valente marked her riders as soon...
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August 6, 2021
Tokyo 2020 Olympic Gold Medalists in Individual Triathlon, Flora Duffy (Ber) and Kristian Blummenfelt (Nor), Receive Special Invitation to Compete at The 2021 Supersapiens IRONMAN World Championship
TAMPA, Fla. (August 6, 2021) – IRONMAN today announced that the Tokyo 2020 Olympic Gold Medal winners in individual triathlon, Flora Duffy (BER) and Kristian Blummenfelt (NOR) have been extended a special invitation to compete at the 2021 Supersapiens IRONMAN® World Championship® taking place on October 9, 2021, in Kailua-Kona,...
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August 6, 2021
Queen of Pain finds Relief in Venga CBD
August 5, 2021, Steamboat Springs, CO. Venga CBD, a leader in training, racing, and recovery products for endurance athletes, announced today its partnership with ultra-runner, 4-time Obstacle Racing World Champion, and full-time lawyer Amelia Boone. Often dubbed the “Queen of Pain,” Boone competes at the highest level possible. No one knows...
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August 5, 2021
Human Potential Running Series Becomes First Major Race Series To Fully Accommodate Inclusivity Of All Genders
Arvada, CO – In 2017 The Human Potential Running Series became the first major running series in the world with a black and white policy that spoke directly to transgender athletes. Their policy stated that “Transgender athletes will be listed as the gender they registered for the race, which is...
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August 4, 2021
Another Mother Runner ‘Gears Up’ Features Performance Sunscreen KINeSYS
Worldwide community group, Another Runner Mother, has named KINeSYS SPF 30 Clear Zinc as one of their favorite skincare and beauty products. ‘AMR Gears Up’ features products that are used and loved by AMR ambassadors, tried and tested as go to options by women within the community. Another Mother Runner...
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August 3, 2021
World and American Record Holder Keira D’Amato Confirmed For 2021 Credit Union Cherry Blossom Ten Mile
August 3, 2021, Washington, DC: American and World Record holder Keira D’Amato will be wearing a third hat throughout the upcoming Credit Union Cherry Blossom race weekend — that of race committee member. But her clear focus will be on improving upon the record setting 10-mile time of 51:23 that...
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August 3, 2021
Outspoken: Women in Triathlon Summit Announces In-Person Event, Partnership with Cervélo
Denver, Colorado, USA — August 3, 2021 - The producers of the Outspoken: Women in Triathlon Summit are excited to announce the launch of the in-person component of this year’s Summit, November 12th - November 14th in Tempe, AZ. In addition, Cervélo returns after a successful partnership in 2019 for the 2021 Summit as...