PRESS RELEASES

December 2, 2021

Greensboro College Becomes 38th School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - USA Triathlon, along with Greensboro College Director of Athletics Kim Strable, today announced that Greensboro College in Greensboro, North Carolina, will become the 38th school in the nation to offer women’s triathlon at the varsity level. The school also announced the hiring of Karen Buxton...

December 2, 2021

Parity and Morgan Stanley Global Sports & Entertainment to launch financial education-focused campaign, “Practice Makes Perfect”

NEW YORK (December 2, 2021) /SPORTSWIRE WOMEN/ — Parity, an online sponsorship platform, announced today it has teamed up with Morgan Stanley (NYSE: MS) to collaborate on a joint mission to empower women athletes through financial education. The digital campaign “Practice Makes Perfect” highlights personal money management stories and key...

December 1, 2021

American-made FORLOH introduces women-specific rain gear

WHITEFISH, Mont. (Dec. 1, 2021) /SPORTSWIRE WOMEN/ - The 2021-22 hunting seasons may have hit their peak, but FORLOH, the 100% made-in-America technical outdoor brand, continues to bring innovation to the market with the release of two lightweight, breathable and waterproof women's-specific rain garments. FORLOH's new Women's AllClima 3L Rain Jacket ($369) and...

November 29, 2021

World’s Top Ultrarunner Courtney Dauwalter Joins LEKI

BUFFALO, NY - November 29, 2021 /SPORTSWIRE WOMEN/ - LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established...

November 22, 2021

OOFOS Partners with the Marni On The Move Podcast to Launch Brand Ambassador Focused Podcast Mini-Series

New York, NY—November 22, 2021 /SPORTSWIRE WOMEN/ -OOFOS, the global leader in recovery footwear, partners with the Marni On The Move podcast, the popular endurance sports, fitness and wellness focused show to kick off a three episode podcast mini-series showcasing a variety of OOFOS’ brand ambassadors - in dance, triathlon,...

November 22, 2021

Patented Sports Bra Offers Unprecedented Support, Comfort and Customizability! Designed By Former D-1 Soccer Player & Personal Trainer.

Tahoe, CA (November 2021) The Betts Fit Sports Bra was designed to solve the "comfortable or supportive?" conundrum by someone who has lived it. A DDD and former D-1 soccer player & personal trainer, Catherine Betts was plagued by debilitating neck pain and postural problems that wearing three bras couldn't...

November 19, 2021

Athleta Opens Second Canadian Store In Toronto

Toronto, Nov. 19, 2021  -- Athleta, part of San Francisco-based Gap Inc. (NYSE: GPS), opened a new 4,800-square-foot retail store today at Yorkdale Shopping Centre in Toronto. The new Yorkdale store is Athleta’s second company-operated Canadian location opened over the past two months, advancing the brand towards its goal to reach...

November 18, 2021

GU Energy Labs Announces Leadership Changes

Berkeley, Calif. — November 18, 2021  /SPORTSWIRE WOMEN/ - GU Energy Labs, a leader in the endurance sports nutrition market, announced the promotion of Magdalena Boulet to President. This appointment represents an investment in the future of GU leadership that will sharpen its focus on innovation and growth. “Magda’s long history...

November 17, 2021

rabbit Partners with Women-Led Wednesday to Empower Women Leaders

November 17th, 2021. Santa Barbara, California /SPORTSWIRE WOMEN/ — California-based running apparel company, rabbit, has partnered with Women-Led Wednesday to support and promote women in leadership. Founded by two women, Monica DeVreese and Jill Deering, with decades of experience in the running industry, rabbit has long championed gender equality and a diverse...

November 17, 2021

&Mother and Oiselle Set New Gold Standard for Gender Equity in Sports

BERKELEY, CA & SEATTLE, WA - NOVEMBER 17TH, 2021 /SPORTSWIRE WOMEN/ — &Mother, a social change nonprofit focused on gender equity and working motherhood, and Oiselle, a by women for women apparel brand, announced the public release of recommended contractual provisions for sponsored athletes to support pregnancy, postpartum recovery, and parental...

November 16, 2021

Marker Teams up with Women of Patrol for Limited-Edition Goggle

Lebanon, NH (November 16, 2021) /SPORTSWIRE WOMEN/ -  Marker bindings introduces the Women of Patrol x Marker goggle. A portion of sales from this limit-edition goggle will support the Women of Patrol which promotes, connects, and supports women working as ski patrollers and encourages more women to work in the ski industry. The goggle will be available for...

November 16, 2021

Mountain Hardwear and American Alpine Club Extend Deadline for Women’s Climbing Grant

Richmond, Calif. (November 16, 2021) /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes in partnership with the American Alpine Club (AAC) have extended the deadline for the McNeill-Nott Award through December 31, 2021. The AAC partnered with Mountain Hardwear to establish...

November 11, 2021

“The Last Best Ride” Gravel Race Transitions to 501(c)(3) Nonprofit Status and Announces 2022 Event Registration Opening Veteran’s Day

Whitefish, Montana — November 11, 2021 /SPORTSWIRE WOMEN/ - Montana Native and professional gravel cyclist Jess Cerra, and her partner Sam Boardman, announced today that they have transformed “The Last Best Ride” (TLBR) into a 501(c)(3) nonprofit supporting scholarships for local, financially-qualified high school women seeking post-secondary education. At the...

November 10, 2021

PEARL iZUMi Partners with Body Positivity Advocate Marley Blonsky

LOUISVILLE, Colo. (Nov 9, 2021)  /SPORTSWIRE WOMEN/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with athlete Marley Blonsky. Blonsky, who is on a mission to build and support inclusive bicycle communities, will play an active role in the brand’s voice and...

November 10, 2021

Personify Partners with Erin Matson, Three-time NCAA Women’s Field Hockey Champion, in Name, Image, and Likeness Agreement

RALEIGH, N.C., Nov. 10, 2021 Personify (www.personifysearch.com), one of the fastest-growing US providers of Recruitment Process Outsourcing services, entered into a Name, Image, and Likeness (NIL) partnership with Erin Matson. Erin Matson is a UNC Women's Field Hockey co-captain, three-time NCAA Division I National Field Hockey Champion, four-time ACC Field Hockey champion, member of the...

November 10, 2021

Lune Active now distributed in North America by In-Sport Fashions

Canadian distributor In-Sport Fashions distributes Lune Active in North America Lune Active is an Amsterdam-based athleisure apparel brand They are inspired by nature, and driven by powerful women Montreal, Canada /SPORTSWIRE WOMEN/ - Lune Active is an athleisure brand committed to creating collections that blur the lines between sportswear and...

November 9, 2021

World Champion Swimmer Amanda Beard Joins Ear Pro as Official Swimming Evangelist

SAN JOSE, Calif. (November 9, 2021) – Ear Pro, the world’s top preventative remedy against ear infections caused by trapped water, welcomes four-time Olympian and World Champion swimmer, mother of two, and co-founder of learn-to-swim school Beard Swim Co., Amanda Beard as its official swimming evangelist. After learning about Ear...

November 5, 2021

Advocate Alison Mariella Désir Launches Street Style Collection with Oiselle

Seattle, WA /SPORTSWIRE WOMEN/ - Oiselle, a by woman for woman athletic apparel company, partners with Alison Mariella Désir, an activist and founder of Harlem Run, on a three-piece collection inspired by Harlem street style. The AMD Collection features a boxy tee, long sleeve, and lounge pants. The AMD Collection...

November 4, 2021

InsideTracker Presents Shalane Flanagan, Emily Abbate in Live-Streamed Hurdle Podcast Event

CAMBRIDGE, Mass.— Nov. 4, 2021— InsideTracker, the leading truly personalized performance and nutrition system, presents a live, virtual event featuring endurance legend Shalane Flanagan in conversation with acclaimed journalist Emily Abbate on the eve of the 2021 New York City Marathon, a race Flanagan won in 2017. The interview will...

November 3, 2021

VF Corporation Named One of the World’s Top Female Friendly Companies by Forbes

DENVER--(BUSINESS WIRE) --VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, has been ranked No. 12 of 300 on the Forbes list of the World’s Top Female Friendly Companies 2021. This prestigious award is presented by Forbes and Statista Inc. “VF is incredibly proud to...

November 3, 2021

WHOOP Named Official Fitness Wearable of the Women’s Tennis Association

BOSTON, Nov. 3, 2021 /PRNewswire/ -- WHOOP, the human performance company, and the Women's Tennis Association (WTA) today announced a multi-year partnership naming WHOOP as the Official Fitness Wearable of the WTA. The WTA has also approved WHOOP™ wearable technology for in-match use, making it the first technology to receive this designation. "We've...

November 2, 2021

Designer Wellness Introduces Designer Smoothie, a Shelf Stable and Portable Protein Fruit Snack

CARLSBAD, CA, - November 2, 2021— Designer Wellness, the trusted source for nutrient-filled protein powders and other wellness products, today introduced Designer Smoothie, a shelf stable and portable protein fruit smoothie that is made with real fruit, contains 12 grams of whey protein isolate, is all natural, gluten free, has...

October 29, 2021

Sun Belt Conference Basketball Tournament Ticket Books on Sale November 1

NEW ORLEANS /SPORTSWIRE WOMEN/ — Ticket books for the 2022 Sun Belt Conference Men’s and Women’s Basketball Tournaments will go on sale Monday, November 1 at 10 a.m. CT. In partnership with Pensacola Sports and Visit Pensacola, the tournaments will be played March 2-7, 2022 at the Pensacola Bay Center...

October 28, 2021

SoCal Challenge Launches NCAA Women’s Beach Volleyball Event

Manhattan Beach, CA, Oct. 28, 2021 (GLOBE NEWSWIRE) -- SoCal Challenge announced today that it will hold its inaugural beach volleyball event featuring six of the top ten ranking NCAA teams at the sport’s most celebrated stretch of sand, the Manhattan Beach Pier. Games will be held on November 13th and 14th...

October 27, 2021

2021 Sport 4 Life Grants Serve Girls of Color in 23 States, Expanding into the Native American Community

New York, NY (October 27, 2021) /SPORTSWIRE WOMEN/ — The Women’s Sports Foundation (WSF) announced the 2021 grant recipients of the Sports 4 Life program, a national initiative to increase sport participation and retention of African American and Hispanic girls, and now Native American girls as well. A total of...