PRESS RELEASES

February 24, 2022

British Cycling Brand Parcours Appoint Amy Marks as Marketing Manager

/SPORTSWIRE WOMEN/ - Since its launch in 2016 by Oxford University Engineering Graduate Dov Tate, British cycling brand Parcours has gone from strength to strength. Now, after several years of successful growth, the company has appointed a new Marketing Manager in Amy Marks to continue its development and expand the...

February 24, 2022

PEARL iZUMi Lauches ‘We’, an Online Hub for Connectivity, Inspiration and Product Information Within the Women’s Cycling Community

LOUISVILLE, Colo. (Feb 24, 2022)/SPORTSWIRE WOMEN/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch We, the brand’s new initiative to connect, inspire, and empower women-lead cycling communities. Through a combination of storytelling, social experiences and online resources, the brand will promote and amplify positive...

February 23, 2022

Superfeet Bolsters Leadership Team with New CFO Hire and Internal Promotions

FERNDALE, Wash. (Feb. 23, 2022)/SPORTSWIRE WOMEN/ - Superfeet, the global insole industry leader, announces the hiring of new chief financial officer, Cambria Schmidt, to support the brand’s continued domestic and international growth. A strategic leader, Schmidt brings 24 years of experience in finance and most recently served as CFO of Zoomget,...

February 22, 2022

Lea Davison Announces Retirement from International Racing

JERICHO, Vt. /SPORTSWIRE WOMEN/ - USA Cycling athlete Lea Davison has formally announced her retirement on Tuesday, February 22nd. Davison began racing locally in Vermont in 2000, which eventually led her to two Olympic Teams, two World Championship podiums, and winning five elite U.S. National Titles in Cross-Country and Short...

February 21, 2022

Special-Edition Ready.Set.MOVE. Box Celebrates International Women’s Day

PITTSBURGH, PA (February 21, 2022) /SPORTSWIRE WOMEN/ - P3R has revealed this year’s women-themed Ready.Set.MOVE. box that celebrates International Women’s Day. Back by popular demand, the limited-edition box is curated with fitness items and goodies that will support and empower women along their wellness journeys. This box is available for purchase...

February 17, 2022

Feisty Media’s 2nd Annual Women’s Performance Summit is All About Empowerment

Victoria, BC— February 17, 2022 /SPORTSWIRE WOMEN/ - Feisty Media is hosting the second annual Women’s Performance Summit focused on providing active women the information they need to get the best from their bodies. The summit will focus on four pillars of performance for women - physiology, nutrition, mental health,...

February 16, 2022

Kristen Wilcox joins MarathonFoto as Director of Client Relations.

/SPORTSWIRE WOMEN/ - MarathonFoto, the world’s largest publisher of amateur endurance sports photos, announces that Kristen Wilcox will join the team as the Director of Client Relations. Wilcox will help ensure that client goals and objectives are met for each race that MarathonFoto covers. Kristen worked with MarathonFoto previously as...

February 16, 2022

Milestone Reached: Cal Poly Humboldt Becomes 40th School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - USA Triathlon, along with Cal Poly Humboldt’s Executive Director of Intercollegiate Athletics and Campus Recreation Cooper Jones, today announced that Cal Poly Humboldt in Arcata, Calif., will become the 40th school in the nation to offer women’s triathlon at the varsity level. The NCAA Division...

February 16, 2022

&Mother Announces Culturelle Probiotics as a 2022 National Partner, Helping to Support &Mother’s New Changemaker Award Program

BERKELEY, CA - FEBRUARY 16TH, 2022 /SPORTSWIRE WOMEN/ - &Mother, a social change nonprofit focused on gender equity and working motherhood, is excited to announce that Culturelle® Probiotics is continuing as a National Partner for their second year. Through the support from Culturelle® Probiotics, &Mother will be launching a new...

February 15, 2022

LIV Expands Embolden Series

NEWBURY PARK, Calif. (Feb. 15, 2022) /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women on bikes, today revealed its expanded Embolden series. Perfect for those new to trail riding, the Embolden is a full-suspension mountain bike now available in two wheel sizes to give riders more options...

February 14, 2022

Lake Superior State University Becomes 39th School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - USA Triathlon, along with Lake Superior State University Director of Athletics Dr. Dave Diles, today announced that Lake Superior State University in Sault Ste. Marie, Michigan, will become the 39th school in the nation to offer women’s triathlon at the varsity level. The NCAA...

February 11, 2022

Kane Footwear Welcomes Hilary Knight to Athlete Team

Westport, CT (February 11, 2022)  /SPORTSWIRE WOMEN/ - Kane Footwear is thrilled to announce a partnership with USA Hockey forward Hilary Knight. Kane seeks to enhance athlete performance by providing a comfortable, supportive recovery footwear option for pre-and-post game. Knight was a perfect partner for Kane, as someone who recognizes the...

February 11, 2022

Elite Distance Runner Kate Sanborn signs agency contract with Elite Runner Management

/SPORTSWIRE WOMEN/ - Kate Sanborn, an Olympic Trials qualifier and 2:33 marathoner, has signed an agency contract with Elite Runner Management (ERM), the Michigan based sports agency headed by Chris Mengel. It was also announced today that Sanborn will be sponsored by Tracksmith, the Boston-based independent running brand. “It’s a...

February 10, 2022

The Specialized Cactus Cup Kicks Off Mountain Bike Racing In 2022

/SPORTSWIRE WOMEN/ - Since 1991, Arizona’s legendary Cactus Cup has been a must-do early season event for professional and amateur athletes. This female-owned mountain bike festival features world-class competition in a fun, inclusive environment with activities for mountain bikers of all ages and ability levels—including children. “The Cactus Cup is...

February 10, 2022

BMC Switzerland announced as the presenting sponsor for the Gone Graveling Women’s Festival in Bentonville, AR

Victoria, B.C. - February 10, 2022 /SPORTSWIRE WOMEN/ - Girls Gone Gravel and Feisty Media are proud to announce BMC Switzerland as presenting sponsor of the Gone Graveling Women’s Festival.  The inaugural women’s gravel festival event will take place April 28 - May 1, 2022, in Bentonville, Arkansas, and is...

February 8, 2022

lululemon Releases Second Annual Global Wellbeing Report

VANCOUVER, British Columbia -- lululemon athletica inc. (NASDAQ:LULU) today released its second annual Global Wellbeing Report, demonstrating the Company’s ongoing commitment to advocate for holistic wellbeing across physical, mental and social dimensions. The 10-market study1 benchmarks the state of wellbeing with the Global Wellbeing Index and explores the drivers and barriers to...

February 8, 2022

Krimson Klover Promotes Victoire Dumont to VP of Sales

Media Release — Boulder, Colorado (February 8, 2022) /SPORTSWIRE WOMEN/ - Krimson Klover, an activewear clothing company created by women, for women, announces the promotion of Victoire Dumont to the newly created position of Vice President of Sales. Victoire has been with Krimson Klover for three years, previously serving as Director...

February 8, 2022

Outdoor Retailer Orvis Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer

MANCHESTER, Vt. (Feb. 8) /SPORTSWIRE WOMEN/ - Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14. “Orvis is a purpose-led company. For...

February 8, 2022

Pro Triathlete and Paralympic Guide Jillian Elliot Joins Team MPI Coaching Team

Boise, ID (February 2022) /SPORTSWIRE WOMEN/ - Team MPI is thrilled to welcome professional triathlete and paralympic guide Jillian Elliot to the coaching team! Jillian brings a wealth of experience racing around the world. During her professional career, she specialized in non-drafting Olympic distance races. Jillian enjoyed great success in...

February 3, 2022

WNBA Announces Close Of Capital Raise To Fuel Investment In Long-Term Transformation Of League

– Business, Sports and Entertainment Leaders Michael and Susan Dell, Karen Finerman, Linda Henry, Dee Haslam and Whitney Johnson, Secretary Condoleezza Rice to be Among Equity Partners – – WNBA Changemaker NIKE, Inc. Strengthens Support by Investing in League – – League’s First-Ever Capital Raise to Build on Momentum Around...

February 3, 2022

Top U.S. Women’s Marathon Runners Emily Sisson and Emma Bates Join Team UCAN

/SPORTSWIRE WOMEN/ - Professional runners Emily Sisson and Emma Bates are chasing big goals in 2022 and with their nutrition well dialed in with UCAN, they’re able to ensure they get the most out of their training with a scientifically-proven source of energy. Sisson was the top American at the...

February 3, 2022

Join Liv Ladies AllRide: Powered by SRAM Mountain Bike Skills Camps Returns for 8th Season

BEND, Ore. (Feb. 3, 2022) /SPORTSWIRE WOMEN/ - Ladies of all mountain bike skill levels, from beginner to seasoned rider are invited to join Ladies AllRide for its eighth season of mountain bike skills camps in inspiring destinations around the country this spring through fall. Registration is now open at...

February 2, 2022

First Bourn Establishes Futures Fund for U.S. Professional Female Endurance Athlete First-Time Moms

New York, NY – February 2, 2022  /SPORTSWIRE WOMEN/ - First Bourn, a co-operative advocacy and endurance sports venture at the intersection of purpose and profit, has established a college sponsorship program for the endurance sports industry – with a focus on helping professional female athletes fight the #femalepenalty. The fund,...

February 2, 2022

Feisty Media launches The Women’s Performance Podcast to help active women feel and perform their best

Victoria, BC— February 2, 2022 /SPORTSWIRE WOMEN/ - Feisty Media is releasing its 8th podcast with a focus on connecting active women to relevant information that will help them meet their goals. The podcast will focus on the four pillars of women’s performance: physiology, nutrition, mental health, and culture. Weekly...

February 1, 2022

Washington Spirit Announce Partnership with RealResponse For Safe, Secure Reporting, Feedback and Monitoring

Washington, D.C. and Charlotte, NC (02/01/22) /SPORTSWIRE WOMEN/ - The Washington Spirit have partnered with RealResponse (@RealResponseHQ), the award-winning leading safe and secure feedback, monitoring and anonymous reporting platform for athletic teams and organizations. RealResponse will allow both players and staff in the organization to anonymously report feedback and concerns....