PRESS RELEASES

April 19, 2022

Serena Williams Teams Up With Karat to Double the Number of Black Software Engineers in the U.S.

SEATTLE -- Karat, the world’s largest interviewing company, today announced a strategic investment from Serena Williams to significantly scale Brilliant Black Minds, a program that improves access and inclusion across the technology industry. By opening the program to all current and aspiring Black software engineers and serving as Karat’s “Champion of...

April 19, 2022

Athleta Introduces Limited Edition Simone Biles Athleta Girl Collection

SAN FRANCISCO -- In celebration of the first year of partnership, and a shared mission of empowering the next generation of girls, Simone Biles and Athleta are launching Biles’ first signature collection of activewear for Athleta Girl. This limited-edition line is designed to help girls ages 6-12 feel inspired and...

April 14, 2022

Olympic Medalist Molly Seidel Chooses 100% Performance Eyewear

SAN DIEGO, Calif. – April 14, 2022 - /SPORTSWIRE WOMEN/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear from 100% 's Sport Performance and Active Performance collections. “Molly is a tenacious, strategic and...

April 14, 2022

Liv introduces new Macha Pro Performance Road Cycling Shoe

NEWBURY PARK, Calif. (April 14, 2022)/SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, today introduced the new Macha Pro, its lightest and most efficient performance road cycling shoe. Designed to support riders’ efforts to get the most power out of every pedal stroke, WorldTour team riders...

April 13, 2022

Kat Matthews Rises to the SUB8 Challenge

Sydney, Australia – 13th April, 2022 /SPORTSWIRE WOMEN/ –European champion Kat Matthews has signed on to the Pho3nix Sub8 Project, Powered by Zwift. The third-fastest British female long-distance triathlete and national time trial cycling champion is the newest contender for the audacious attempt to race the full distance of triathlon...

April 13, 2022

Two-time Olympian, Boston Marathon Champion, Des Linden, Joins InsideTracker Endurance Team

CAMBRIDGE, Mass.—April 13, 2022/SPORTSWIRE WOMEN/ – InsideTracker, the leading personalized performance and nutrition system, today welcomed professional long-distance runner, Des Linden, 38, to its endurance team. Linden joins other notable endurance pros like Shalane Flanagan, Tim O’Donnell, Mirinda Carfrae, Sally McRae and Dean Karnazes who rely on InsideTracker to optimize...

April 13, 2022

UCAN Presents “Boston & Beyond: Reaching Your Personal Best”

/SPORTSWIRE WOMEN/ – The top distance runners in the United States are sharing their tips to help you run your best Boston Marathon. UCAN is hosting a special panel event to celebrate the achievement of the runners who are racing in Boston.  The panel of pro athletes who have dedicated...

April 12, 2022

Liv Debuts Latest “Liv Committed” Global Brand Campaign, “All In”

NEWBURY PARK, Calif. /SPORTSWIRE WOMEN/ - Liv, the brand dedicated to getting more women on bikes, today introduced the third installment of its global brand campaign “Liv Committed,” introducing “All In.” Featuring Liv Racing athletes, global ambassadors, and women cyclists, the new campaign explores the many expressions of commitment, and...

April 7, 2022

Wild Rye Launches Spring Collection and Partners with OutsidePR

Sun Valley, ID (April 7, 2022) /SPORTSWIRE WOMEN/ - Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, today announced its new Spring ‘22 Collection drop, along with its public relations partnership with boutique consumer and outdoor lifestyle public relations agency, OutsidePR. Created to inspire...

April 6, 2022

Record-Setting ALS Athlete Launches the 50for50 Challenge to Celebrate Completing 50 Marathons in 50 States

RALEIGH, N.C. /SPORTSWIRE WOMEN/ - As Andrea Lytle Peet draws closer to becoming the first person with ALS to complete 50 marathons and 50 states, the Team Drea Foundation is launching a unique customizable wellness challenge to raise funds for ALS research. The 50for50 Challenge, which begins on April 8,...

April 5, 2022

The Bounce Podcast Debuts on NPR

/SPORTSWIRE WOMEN/ – “The Bounce: Sports Talk With a Spin” is a new podcast hosted by award-winning filmmaker Jill Yesko that takes aim at women and girls who are athletes, weekend warriors or fans, and offers listeners the straight dope on sports. Running the third Thursday of each month on WYPR, Baltimore’s...

April 5, 2022

Title Nine’s Pitchfest Girls Announces 2022 Winners

Emeryville, Calif, April 5, 2022/SPORTSWIRE WOMEN/ – Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its first-annual Pitchfest Girls. Pitchfest Girls is the newest edition to Title Nine’s Pitchfest series, an entrepreneurial competition in which women...

April 4, 2022

Indyeva Debuts Innovative, Sustainable Women’s Outdoor Apparel for Spring 2022, Including New Trail-To-River Swimwear and Re-Imagined Zip-Off Pant

MONTREAL (April 4, 2022)/SPORTSWIRE WOMEN/ – Indyeva, an outdoor clothing company for women with a focus on thoughtful, sustainable design and manufacturing, is set to release its Spring/Summer 2022 (SS22) apparel collection which features sustainably-made, versatile active outdoor apparel and its first ever trail-to-river swimwear.  The new women’s outdoor clothing collection...

April 4, 2022

Mountain Hardwear Announces Title Sponsorship of the Montana Women’s Climbing Festival

Richmond, Calif. (April 4, 2022) /SPORTSWIRE WOMEN/ - Mountain Hardwear, leaders in performance equipment and apparel for climbers, mountaineers and outdoor athletes, is proud to announce its partnership with the Montana Women’s Climbing Festival as the 2022 title sponsor. By joining together, Mountain Hardwear and the Montana Women’s Climbing Festival...

March 29, 2022

Gnarly Nutrition joins as a partner for Women’s Epic Race, a new all-female trail race series

Salt Lake City, UT (March 29, 2022) /SPORTSWIRE WOMEN/ - Gnarly Nutrition is thrilled to announce its partnership with Women’s Epic Race, the first trail race in Utah created specifically for all levels of adventure-seeking women. Gnarly specializes in hydration and supplement solutions for athletes, and the brand’s dedication to...

March 29, 2022

Parity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes

NEW YORK (March 29, 2022) /SPORTSWIRE WOMEN/ - In a bold step to create lasting and meaningful change in women’s sports, Group 1001 will become a majority stakeholder in Parity, a startup created for both elite women athletes and their fans to combat gender pay inequities in professional sports. As...

March 24, 2022

H&R Block Announces Team Roster of Female Athletes to Champion Equity in College Sports

KANSAS CITY, Mo., March 24, 2022 -- As part of its previously announced "A Fair Shot" program, H&R Block today announced a roster of top female college athletes the company is partnering with to help close the gap of disparity between men and women in name, image and likeness (NIL)...

March 21, 2022

A citizen’s race with nearly 2,500 participants will take place following the elite race and utilize the neighborhood streets of Summerhill as well as Cheney Stadium to cover its 5K course.

ATLANTA – March 21, 2022/SPORTSWIRE WOMEN/ - Olympians, a defending NCAA Champion and hometown stars will headline the first ever elite field at the Northside Hospital Atlanta Women’s 5K. Atlanta Track Club announced the all-women’s lineup today that will race on the streets of downtown Atlanta and Summerhill on Saturday morning....

March 21, 2022

Walmart and Deloitte join the 2022 Gone Graveling Festival Lineup as Primary Sponsors

Victoria, B.C. - March 21, 2022 /SPORTSWIRE WOMEN/ - Girls Gone Gravel and Feisty Media are proud to announce Walmart and Deloitte as major sponsors of the Gone Graveling Women’s Festival. Over 250 women from around the country will gather in Bentonville, Arkansas from April 28 - May 1, 2022,...

March 17, 2022

2022 Team INFINIT Elite Roster Announced

Cincinnati, Ohio, March 17, 2022 — INFINIT Nutrition has revealed its 2022 Team INFINIT Elite roster featuring 24 new and returning athletes representing a diverse range of sports. The 2022 roster will be representing Team INFINIT in endurance sports like Triathlon, Cycling, Running and Paddling. Returning names include longtime INFINIT...

March 16, 2022

Gnarly Nutrition joins as a partner for Lael Wilcox’s GRIT Cycling Mentorship Program

Salt Lake City, UT (March 16, 2022)/OUTDOOR SPORTSWIRE/ - Gnarly Nutrition athlete Lael Wilcox started the GRIT (Girls Riding Into Tomorrow) program with Cait Rodriguez in Alaska in 2017. Both accomplished cyclists, Lael and Cait are passionate about getting more people on bikes and formed GRIT to give young girls access...

March 16, 2022

Champion® Athleticwear Gives Women the Confidence to Play By Their Own Rules with New “Get it Girl” Sportswear Campaign

WINSTON SALEM, N.C. -- Champion Athletic wear, makers of authentic athletic apparel since 1919, sees women – in high school, college or beyond – as a cause for celebration, not a cause. The brand that created the world’s first sports bra is changing the game, revealing Saweetie as the brand’s first-ever...

March 14, 2022

Title Nine Opens Applications for the second annual Pitchfest Nonprofit Edition

Emeryville, Calif (March 14, 2022) /SPORTSWIRE WOMEN/ - Title Nine, adventure and outdoor apparel brand and retailer empowering women to lead, risk, and own, is proud to announce that its second annual Pitchfest Nonprofit Edition is now accepting applications. Pitchfest Nonprofit Edition provides a platform for women to learn, grow, and challenge...

March 9, 2022

Kitsbow Introduces Women’s Madrone Short for Mountain Biking

Old Fort, N.C. (March 9, 2022) /SPORTSWIRE WOMEN/ - Kitsbow Cycling Apparel is expanding its range of women’s apparel with the introduction of the new Madrone Short. Designed by and for women in Old Fort, N.C., the Madrone Short debuts just in time for Women’s History Month and the warmer spring weather...

March 8, 2022

Colorado Classic Seeks Multi-Year Commitment to Relaunch Event

Denver, Colo. (March 8, 2022) /SPORTSWIRE WOMEN/ - The Colorado Classic®, America’s premier women’s only racing event, announces a public partnership request in a final effort to relaunch the event. In an open letter to supporters, the founder behind the event, Ken Gart, explains the current position of the Colorado...