PRESS RELEASES

September 20, 2021

Introducing The Lyric™ Therapeutic Massager, An Evolution in Self-Care

SANTA MONICA, Calif., Sept. 20, 2021 /SPORTSWIRE WOMEN/ — Today marks an evolution in self-care with the launch of the new Wi-Fi-enabled Lyric™ therapeutic massager. Say goodbye to ugly, aggressive and heavy massage guns made only for elite athletes. The stylishly designed Lyric was developed with everybody – and every body...

September 15, 2021

Women For Tri Partners With The Outspoken: Women in Triathlon Summit, Scholarships to Support Women

Denver, Colorado, USA /SPORTSWIRE WOMEN/ — The producers of the Outspoken: Women in Triathlon Summit presented by Cervélo are excited to announce a continued Juno level partnership with Women For Tri®, an initiative of IRONMAN® and The IRONMAN Foundation®. Women For Tri will provide scholarships to four successful applicants to cover...

September 13, 2021

The Women’s Sports Foundation Announces Groundbreaking ‘We Play Interactive’ Digital Platform

NEW YORK, Sept. 13, 2021 /PRNewswire/SPORTSWIRE WOMEN/ — The Women's Sports Foundation (WSF) is proud to announce the launch of We Play Interactive, a first-of-its kind digital resource for coaches, leaders, and mentors of girl-serving sports programs. From a robust bevy of training and activity modules to inspiring video content, the...

September 13, 2021

Nell Rojas Outkicks Jenny Simpson at 2021 Credit Union Cherry Blossom Ten Mile; Edwin Kimutai Honors Recently Deceased Wife With Victory Over Abbabiya Simbassa in Men’s Race

September 12, 2021, Washington, DC /SPORTSWIRE WOMEN/ — On a warm and crystal clear late summer morning in our Nation’s Capital, American Nell Rojas won a thrilling race among the top women runners at this year’s Credit Union Cherry Blossom Ten Mile (CUCB), while Kenyan Edwin Kimutai left the rest...

September 9, 2021

Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand

PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Monica Mirro as the President of the prAna brand. Mirro will lead the prAna brand, continuing the brand-led, consumer focused approach to create clothing for positive change....

September 9, 2021

Title Nine’s Fourth Annual Pitchfest Outdoor Edition Announces 2021 Finalists

Emeryville, Calif. (Sept. 9, 2021) - Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its fourth annual Pitchfest Outdoor Edition. As finalists, these women rose to the top as...

September 9, 2021

Wrestle Like A Girl Launches ‘She Can Wrestle’ Campaign Featuring Sports Empowerment Festival and Celebration Gala

/WOMEN'S SPORTSWIRE/ Wrestle Like A Girl (WLAG), a 501(c)3 non-profit organization with a mission to empower girls and women using the sport of wrestling to become leaders in life, announced its first campaign titled “She Can Wrestle”, which will include a Celebration Gala and Sports Empowerment Festival, to be held...

September 9, 2021

American Women Offer Most Intriguing Storyline of 2021 Credit Union Cherry Blossom Ten Mile Run

September 8, 2021, Washington, DC /WOMEN'S SPORTSWIRE/ Jenny Simpson is the course record holder (4:16.1) and eight-time winner of the Fifth Avenue Mile — the farthest she’s ever raced on the roads. Jenny is also a three time Olympian (2008, 2012 and 2016 bronze medalist) and three time World Championship...

September 3, 2021

Allison Corbett Named Top 100 Women in Sports at the 2021 Sports Inclusion Conference

PITTSBURGH (September 3, 2021) /WOMEN'S SPORTSWIRE/ Allison Corbett, P3R’s Senior Vice President of Marketing and Communications, was recognized as a sports industry leader and named a Top 100 Women in Sports at the 2021 Sports Inclusion Conference. Nominations were received from across the country, and top leaders were selected based...

September 3, 2021

Kaia Schmid Dons Rainbow Jersey in Junior Elimination World Championship

CAIRO /WOMEN'S SPORTSWIRE/ Kaia Schmid (Marblehead, Mass.; LUX/Sideshow p/b Specialized) earned her first rainbow jersey of the 2021 UCI Junior Track World Championships, winning the Junior Women’s Elimination Race on Thursday. Talking about taking the first step of the podium, Schmid said, “It feels truly unbelievable to win my first...

August 31, 2021

Nikki Hiltz smashes the Washington state record at this year’s Downtown Yakima Mile

YAKIMA, WA /WOMEN'S SPORTSWIRE/ Nikki Hiltz charged away from Eleanor Fulton in the final two blocks of Saturday’s Downtown Yakima Mile to set a new women’s Washington state record. Her time of 4 minutes, 21.50 seconds broke the previous record of 4:23.68 and doubled her race winnings to $10,000 for...

August 31, 2021

Rebecca’s Private Idaho (RPI) Race Introduces Two New Categories, Kicks off Ninth Year

KETCHUM, Idaho /WOMEN'S SPORTSWIRE/ With a mission of people, purpose, and place, the gravel race founded by 7x World Champion Rebecca Rusch begins on Thursday, September 2, and continues through Sunday, September 5. The sold out event, featuring both a four-day stage race and a single-day race, introduces two new categories...

August 30, 2021

Kara Anastasiadis Named President of OvareGroup Outdoor

Los Angeles, CA /WOMEN'S SPORTSWIRE/ The OvareGroup, a Los Angeles-based media and marketing communications company, today appointed retail veteran Kara Anastasiadis president of the newly formed OvareGroup Outdoor division. Based in Calgary, Anastasiadis spent 17 years with FGL Sports Ltd., a division of Canadian Tire Corporation, in a series of...

August 26, 2021

Jenny Simpson to Make Her Long Distance Road Racing Debut at the 2021 Credit Union Cherry Blossom Ten Mile on September 12

August 26, 2021, Washington DC /WOMEN'S SPORTSWIRE/ Organizers of the 48th edition of the Credit Union Cherry Blossom Ten Mile Run announced today that Jenny Simpson, three time Olympian (2008, 2012 and 2016 bronze medalist) and three time World Championship medalist (gold in 2011, silver in 2013 and 2017) would be...

August 26, 2021

WNBPA, Parity Join Forces to Create Marketing Opportunities and Drive Revenue to WNBA Players

NEW YORK (August 26, 2021) – OneTeam Partners is proud to announce a multi-year partnership between the Women's National Basketball Players Association ("WNBPA") and Parity, an online sponsorship platform for women athletes that aims to create strategic marketing opportunities and drive revenue for players in the WNBA. Announced on Women’s...

August 26, 2021

Michelob ULTRA Commits $100 Million to Support Gender Equality in Sports

Michelob ULTRA pledges gender balance in its ad creative, lifestyle media inventory, talent endorsements, sponsorships, and influencer roster by 2025. The commitment is made alongside the launch of a new campaign which encourages people to join in helping increase the visibility of female athletes, by asking fans to 'Save It,...

August 24, 2021

US Trail Running Conference position statement on Arkansas Anti-LGTBTQ Legislation

Estes Park, CO /WOMEN'S SPORTSWIRE/ Active at Altitude, organizers of the US Trail Running Conference is incredibly disappointed in the passing of recent legislation that discriminates against Arkansas’s LGBTQ community. Senate Bill 354 was signed into law on March 25, 2021. The bill is an anti-transgender bill that bans transgender...

August 24, 2021

Registration Now Open for Second Annual Women Run The Vote Relay

Seattle, WA/WOMEN'S SPORTSWIRE/ The 2021 Women Run the Vote Virtual Relay, co-sponsored by Oiselle and Run 4 All Women will take place from September 20 - 26, 2021. The second annual event will support indigenous sovereignty and environmental justice organizations.  Registration is now open for teams of 20 people. This...

August 18, 2021

Gatorade Endurance Survey Finds ‘Safety Concerns’ As Primary Barrier For Minority Entry Into Endurance Sports

CHICAGO, Aug. 18, 2021 /PRNewswire/ -- Gatorade Endurance released results from a survey* designed to identify and understand the barriers minority athletes (specifically People of Color, Black, LGBTQ+ and Disabled) face when considering participation in endurance sports, and how to overcome these barriers. Among the key findings, safety concerns – i.e., getting injured, hate...

August 18, 2021

Professional Triathletes Organisation Announces Jocelyn McCauley to Join Team US at The Collins Cup

LONDON, ENGLAND /WOMEN'S SPORTSWIRE/ The Professional Triathletes Organisation today announced that Jocelyn McCauley will be joining Team US at The Collins Cup, replacing Heather Jackson, who is unable to attend for personal family reasons. Karen Smyers, Team US Captain, commented, “While we are disappointed for Heather that she cannot attend...

August 18, 2021

Honey Stinger Partners with Soccer Star Catarina Macario

STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario's passion for the game started at an early age, and although there were no girls soccer teams where she grew up, that didn't stop her....

August 17, 2021

Outspoken: Women in Triathlon Summit seeking nominations for the third annual Women in Triathlon Awards

Denver, Colorado, USA — August 17th, 2021 (SPORTSWIRE WOMEN). The producers of the Outspoken: Women in Triathlon Summit are back for a third year with the wildly popular Outspoken Women in Triathlon awards. The Women in Triathlon Awards Ceremony where winners will be announced will be held in Tempe, Arizona...

August 13, 2021

HEX Releases Complete Creative Series, Women In Focus, Featuring Top Female Photographers

LOS ANGELES, Calif. - August 13, 2021 - HEX, award winning fashion accessory brand, today released the complete series, Women In Focus, each episode highlighting female creatives and photographers as they share their stories, challenges, successes and give advice to encourage other women in the industry. Drawing on decades of...

August 12, 2021

Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets

NEWBURY PARK, Calif. (Aug. 12, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety and comfort. The Liv Relay MIPS was designed for road riders and bike commuters, while...

August 10, 2021

Aqualung Group Appoints Kendall Brandau as Director of Go-To-Market, North America

 VISTA, Calif. (August 10, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced it has appointed Kendall Brandau as Director of Go-To-Market, North America. Brandau will play a key role in helping to coordinate the planning, development and execution of go-to-market activities...