SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
December 3, 2021
Chinese Sponsor Distanced Itself From Women’s Tennis Before WTA Pulled Events From China
The Women’s Tennis Association said that its largest Chinese sponsor asked last week to be removed from the organization’s website, the latest sign of tension between the tour and China after a sexual-assault allegation against a former Chinese government official was made on the verified social-media account of tennis pro...
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December 2, 2021
T-Mobile donates $50,000 for Georgia women’s sports
T-Mobile is donating $50,000 to Georgia’s women’s athletic programs as a part of the company's total $700,000 donation to all SEC universities. Each school in the conference will be able to choose where the money specifically goes in women’s sports. Red&Black
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December 2, 2021
Montana State Announces Major Gift to Support Women’s Basketball
Montana State University and the Bobcats Athletics department announced the Ellen Kreighbaum Women's Head Basketball Coach endowment, permanently naming the women's basketball coaching position in Kreighbaum's honor on Thursday. Kreighbaum will be recognized for her generosity and support of Bobcat women's basketball prior to tipoff of Thursday night's game against...
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December 2, 2021
Parity and Morgan Stanley Global Sports & Entertainment to launch financial education-focused campaign, “Practice Makes Perfect”
NEW YORK (December 2, 2021) /SPORTSWIRE WOMEN/ — Parity, an online sponsorship platform, announced today it has teamed up with Morgan Stanley (NYSE: MS) to collaborate on a joint mission to empower women athletes through financial education. The digital campaign “Practice Makes Perfect” highlights personal money management stories and key...
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December 1, 2021
Stephen Curry signs UConn women’s basketball freshman Azzi Fudd to multi-dimensional NIL deal with his SC30 brand
Curry is bringing the star UConn women’s basketball freshman into his SC30 Inc. brand in a unique, wide-ranging partnership that will support her successes both on and off the court as the nation’s top recruit builds her collegiate career — a multi-dimensional name, image and likeness contract. Golden State’s reigning...
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November 30, 2021
Paige Bueckers’ Major NIL Deal Only Leads to More Questions
On Monday, UConn guard Paige Bueckers made history as the first NCAA athlete to sign an endorsement deal with Gatorade, joining pro basketball players such as Elena Delle Donne, Candace Parker, Zion Williamson and Jayson Tatum. This groundbreaking signing isn’t Bueckers' first endorsement deal in the NIL era, however. On...
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November 29, 2021
UConn women’s basketball star Paige Bueckers is the first college athlete to sign with Gatorade
University of Connecticut women's basketball star Paige Bueckers has signed a historic deal with Gatorade. Bueckers is the first-ever college athlete to be signed by Gatorade, the company announced on Monday. WFSB
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November 29, 2021
World’s Top Ultrarunner Courtney Dauwalter Joins LEKI
BUFFALO, NY - November 29, 2021 /SPORTSWIRE WOMEN/ - LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established...
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November 28, 2021
Johnson C. Smith launches historic women’s cycling program Grants fund first initiative at an HBCU
Johnson C. Smith is launching a women’s cycling program, the first at a historically Black college. JCSU is one of three schools to receive funding from EF Pro Cycling, Cannondale and USA Cycling. The other colleges, Institute of American Indian Arts in Santa Fe, New Mexico, and Navajo Technical University in Crown Point,...
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November 24, 2021
LPGA Tour seizing on more sponsor interest in women’s sports
People have had an awakening around women’s sports, often seen as an undervalued asset. And because of the world’s focus on diversity, equity and inclusion, people have looked at women’s sports and realized that it is an area in the world where there is no great deal of parity -...
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November 22, 2021
OOFOS Partners with the Marni On The Move Podcast to Launch Brand Ambassador Focused Podcast Mini-Series
New York, NY—November 22, 2021 /SPORTSWIRE WOMEN/ -OOFOS, the global leader in recovery footwear, partners with the Marni On The Move podcast, the popular endurance sports, fitness and wellness focused show to kick off a three episode podcast mini-series showcasing a variety of OOFOS’ brand ambassadors - in dance, triathlon,...
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November 17, 2021
&Mother and Oiselle Set New Gold Standard for Gender Equity in Sports
BERKELEY, CA & SEATTLE, WA - NOVEMBER 17TH, 2021 /SPORTSWIRE WOMEN/ — &Mother, a social change nonprofit focused on gender equity and working motherhood, and Oiselle, a by women for women apparel brand, announced the public release of recommended contractual provisions for sponsored athletes to support pregnancy, postpartum recovery, and parental...
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November 15, 2021
‘Lots Of Girls Stop Playing’ – Female Golf Pro Reveals Financial Strain
Hannah Gregg, who plays on the LPGA's development Symetra Tour, says the costs of golf are proving too much even for serial winners. There is a common misconception in golf that if you are good enough, you simply turn pro and, financially, the rest will take care of itself. For a fraction,...
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November 10, 2021
PEARL iZUMi Partners with Body Positivity Advocate Marley Blonsky
LOUISVILLE, Colo. (Nov 9, 2021) /SPORTSWIRE WOMEN/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with athlete Marley Blonsky. Blonsky, who is on a mission to build and support inclusive bicycle communities, will play an active role in the brand’s voice and...
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November 10, 2021
UConn’s Paige Bueckers has name, image, likeness deal
After a breakout freshman season at UConn, Huskies point guard Paige Bueckers has landed her first name, image and likeness endorsement deal: a multiyear partnership with footwear and apparel marketplace platform StockX. The reigning 2021 John Wooden Award winner -- the first freshman woman to win the annual award since it began in...
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November 10, 2021
Personify Partners with Erin Matson, Three-time NCAA Women’s Field Hockey Champion, in Name, Image, and Likeness Agreement
RALEIGH, N.C., Nov. 10, 2021 Personify (www.personifysearch.com), one of the fastest-growing US providers of Recruitment Process Outsourcing services, entered into a Name, Image, and Likeness (NIL) partnership with Erin Matson. Erin Matson is a UNC Women's Field Hockey co-captain, three-time NCAA Division I National Field Hockey Champion, four-time ACC Field Hockey champion, member of the...
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November 10, 2021
U.S. Soccer extends apparel partnership with Nike
The U.S. Soccer Federation said on Wednesday it reached a long-term deal with Nike (NKE.N) to extend their apparel partnership along with a focus on elevating the profile of the women's game globally and promoting inclusivity. Terms of the deal, which U.S. Soccer said is the largest commercial agreement in...
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November 9, 2021
World Champion Swimmer Amanda Beard Joins Ear Pro as Official Swimming Evangelist
SAN JOSE, Calif. (November 9, 2021) – Ear Pro, the world’s top preventative remedy against ear infections caused by trapped water, welcomes four-time Olympian and World Champion swimmer, mother of two, and co-founder of learn-to-swim school Beard Swim Co., Amanda Beard as its official swimming evangelist. After learning about Ear...
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November 5, 2021
Klarna, Birdies discuss impetus behind Angel City FC deals
Angel City FC, the Los Angeles women's soccer team beginning play in 2022, adding an eighth founding-level sponsor in Klarna, a Swedish fintech company that provides a variety of e-commerce services. It’s the brand’s first sports sponsorship play. bizjournals
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November 4, 2021
WNBA players’ union looks to expand community support through sponsorship deal
The WNBA players' union will continue its support for causes in each of the league's 12 markets, forming a multiyear partnership with Pepsi Stronger Together, the company's initiative to support community involvement projects. The project will start by providing $50,000 to Girls on the Run Los Angeles, the org that...
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November 4, 2021
Sara Björk: An Example For Women Returning To Play Soccer After Pregnancy
In April, Gunnarsdóttir, currently under contract at French side Olympique Lyonnais until June 2022, announced that she and her husband were expecting their first child and were returning to stay with her relatives in Iceland to carry her pregnancy to term. Last month, her sponsors PUMA revealed that in collaboration with...
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November 3, 2021
ROXY And Cynthia Rowley Launch New Snow And Surf Collection With Ambassadors Chloe Kim And Kelia Moniz
On Wednesday, ROXY will launch a new surf and snow collection with fashion designer Cynthia Rowley. As comfortable designing elaborately embroidered dresses as she is wetsuits, Rowley’s brand has always aimed for “pretty-meets-sporty” throughout its ready-to-wear, surf and swim and fitness lines. In fact, Rowley has teamed up with ROXY/Quiksilver...
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November 3, 2021
WHOOP Named Official Fitness Wearable of the Women’s Tennis Association
BOSTON, Nov. 3, 2021 /PRNewswire/ -- WHOOP, the human performance company, and the Women's Tennis Association (WTA) today announced a multi-year partnership naming WHOOP as the Official Fitness Wearable of the WTA. The WTA has also approved WHOOP™ wearable technology for in-match use, making it the first technology to receive this designation. "We've...
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November 1, 2021
‘I like to feel we can do it differently’: What if women’s sport went its own way?
xperts from across the industry look at how those who govern and market women's sport are taking a fresh approach in areas like competition structure, content distribution, sponsorship packaging and fan acquisition. SP
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October 28, 2021
Rossignol Supports Women of Winter for 2021/22 Season
Rossignol kicks off the 2021/2022 winter season with continuing support of Women of Winter (WoW). For 2021/22, WoW and PSIA-AASI will provide 30 scholarships (up from six last year) to receive PSIA-AASI Level 1 certifications with continued support from Rossignol and other industry leaders. Inside Outdoor