SPONSORSHIP NEWS

February 2, 2022

Principal® Announces New Sponsorship of the Premier Hockey Federation

Principal® and the Premier Hockey Federation (PHF) today announced a new sponsorship that includes Principal becoming the exclusive financial services marketing partner of the PHF. The partnership with Principal is a significant step for continued growth of the PHF, which designates 50 percent of league sponsorship revenue to help increase...

January 27, 2022

Women’s Six Nations secures first title sponsor

Video platform TikTok has become the first standalone title sponsor in the 21-year history of the Women’s Six Nations rugby tournament, agreeing a four-year deal that includes an Official Fans category sponsorship of the men’s event. TikTok will embed "TikTok Rugby Creators" within each of the six home unions with...

January 27, 2022

Wild Rye Selected by Ladies AllRide as Official Apparel Partner for 2022 and Beyond

KETCHUM, Idaho (January 27, 2022) /SPORTSWIRE WOMEN/ - Wild Rye, the apparel brand choice for women-identifying outdoor lovers, is excited to share that it has partnered with Ladies AllRide, the mountain bike skills camp series that brings women together to grow, learn and share the joys of mountain biking, as...

January 26, 2022

LPGA Announces Deal with Epson to Sponsor Developmental Tour

The LPGA Tour announced Wednesday that Epson America Inc. has entered into a five-year agreement for the official naming rights of the Official Qualifying Tour of the LPGA. The Epson Tour (formerly Symetra Tour) begins March 4 with the return of the Florida’s Natural Charity Classic at the Country Club...

January 20, 2022

PHF’s Boston Pride Finds Values Based Partner in Real Estate Firm Seyon

BOSTON, MA (January 20, 2022) /SPORTSWIRE WOMEN/ The Boston Pride announced today a new partnership with The Seyon Group (Seyon), which will serve as the team’s Leadership Development Partner for the 2021-2022 and 2022-2023 seasons. A fast-growing industrial real estate investment firm based in Boston, Seyon will be visible at...

January 19, 2022

Sport legends Jackie Joyner-Kersee, Cynthia Cooper-Dyke, and Jayna Hefford join forces with Parity and Aventus to headline the first NFT marketplace exclusively dedicated to women athletes

NEW YORK - January 19, 2022 /SPORTSWIRE WOMEN/ Three legends of women’s sport will headline the launch of the Parity NFT Marketplace (powered by Aventus Network), the first non-fungible token (NFT) marketplace created to exclusively benefit women athletes, beginning with the iconic Jackie Joyner-Kersee. This revolutionary venture led by Parity...

January 19, 2022

Experience Fayetteville to Sponsor Team USA Women’s World Championship Squad

COLORADO SPRINGS, Colo./SPORTSWIRE WOMEN/ - USA Cycling recently announced the 38-athlete roster heading to the 2022 UCI Walmart Cyclocross World Championships in Fayetteville, Ark. USA Cycling is excited that Experience Fayetteville is bringing a World Championship cycling event to the United States and is capitalizing on the opportunity to showcase...

January 19, 2022

F2C Nutrition Welcomes Meaghan Hackinen – Ultra-Endurance Cyclist and 2021 BC EPIC 1000 Overall Champion to Team F2C

Vancouver, B.C. Jan 19, 2022 /SPORTSWIRE WOMEN/ - F2C Nutrition Inc. is happy to announce a partnership with Meaghan Hackinen, current world record holder of the 24-Hour World Time Trials. F2C Nutrition, known for premium sports nutrition products and is internationally recognized for quality and innovation, has extended a nutritional...

January 19, 2022

GO Sleeves Signs Pro Contract with Skyrunner Hillary “Hillygoat” Allen

San Jose, CA (January 19, 2022) /SPORTSWIRE WOMEN/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of Skyrace Endurance Runner Hillary “Hillygoat” Allen to an ongoing partnership contract. “I’m so inspired and proud to welcome Hillary...

January 18, 2022

InsideTracker Celebrates Athlete, Keira D’Amato, New American Marathon Recordholder

CAMBRIDGE, Mass.— Jan. 18, 2021/SPORTSWIRE WOMEN/ - American marathon runner, Keira D’Amato, ran into the American record books with a time of 2:19.12 in the Chevron Houston Marathon Sunday, shaving 24 seconds off the previous American record set by Deena Kastor in 2006 and showcasing her resilience through a career...

January 14, 2022

Obstacle Course Racing Superstar, Hunter McIntyre and World’s Toughest Mudder Champion, Katie Knight Sign with BOA Nutrition

(RALEIGH, NC) January 14, 2022 /SPORTSWIRE WOMEN/ - BOA Nutrition announced it has inked a deal with the 7-time champion and world-record-holder in multiple obstacle course racing disciplines. Hunter McIntyre  holds titles from Hyrox,  Tough Mudder X , OCR , the Murph Challenge , and Broken Skull Ranch . Sports Illustrated  has called him one...

January 14, 2022

Highest-Paid Female Athletes Earned $167M in 2021

The world’s highest-paid female athletes have made a name for themselves in their respective sports, but most of the women make more money from endorsements than they do competing. The top 10 accounted for a combined $167 million in pretax earnings according to Forbes, a 23% increase compared to 2020. Tennis star Naomi...

January 14, 2022

Nell Rojas Announces Her Adidas Sponsorship and Starts Off on a Very Generous Foot

Even after a remarkable fall 2021 season where she won her first U.S. championship at the Cherry Blossom 10 Miler and finished as the first American female at the Boston Marathon, Nell Rojas had no exciting offers awaiting. According to Rojas, several brands cited her age as a reason for not signing her....

January 14, 2022

The Two Women’s Cycling Unions Are At Odds Over The Prize Money Management System

As women’s cycling continues to grow, with higher salaries, more racing, and more at stake, the systems in place on the men’s side of the sport are creeping into the women’s. The UCI has announced that a Centralized Prizemoney Management (CPM) system will be used in 2022, like the one...

January 14, 2022

Bern Helmets Partners With Four-Time Olympian Snowboarder Lindsey Jacobellis

Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced its partnership with snowboarder Lindsey Jacobellis. During upcoming competitions for the 2022 winter season, Jacobellis, a four-time Olympian, will wear a custom built purple Carbon Macon. Born in Danbury, Connecticut, Jacobellis...

January 11, 2022

rabbit To Support the Born to Adapt 3 Hour Challenge for Adaptive Athletes

January 11th, 2022, Santa Barbara, California /SPORTSWIRE WOMEN/ - On Saturday, April 16th, the Born to Adapt 3 Hour Challenge will begin. When the gun goes off at 10:00 am, the history of running will begin a new chapter. The challenge, which has participants run a five-kilometer loop as many...

January 11, 2022

Lululemon Signs Leylah Fernandez, Plans Tennis-Specific Apparel

With Leylah Fernandez leading the charge, Lululemon plans tennis-specific gear, likely launching in spring. Lululemon was drawn to Fernandez not just because of her athleticism, but because she is family-oriented, a goal-setter, exude positivity and offers a role model to the next generation of players looking to pick up the sport. ...

January 7, 2022

Puma Continues Investment in American Women’s Marathoning With Three New Athlete Deals

The company made a splash with Olympian Molly Seidel. Now it has four of the 10 fastest U.S. women from 2021. Runners World (paywall)

January 7, 2022

U.S. Women’s Open golf tournament purse soars to $10 million on fabled courses

Long considered the biggest event in women's golf, the U.S. Women's Open now has prize money and future sites to match. The U.S. Golf Association announced Friday that the purse will nearly double this year to $10 million, by far the richest in women's golf and challenging top prizes in...

January 6, 2022

Diamondback Adds Adventure and Gravel Cyclist Devin Cowens to Athlete Roster

KENT, Wash., (Jan. 6, 2022)  /SPORTSWIRE WOMEN/ - Diamondback is pleased to announce the addition of Devin Cowens to its athlete roster for 2022. Cowens is a well known cycling advocate who has brought a greater sense of awareness to the many barriers to entry one faces to participate in the...

January 5, 2022

Women’s Athletes Are Big Winners In College Sports’ 2021 NIL Reform

Today marks the six-month anniversary of several new state laws that ensure college athletes the right to endorse products without being punished for doing so by the NCAA. For years, the NCAA’s leadership had proclaimed that state-mandated NIL reform would lead to a worsening of the gender divide of college...

January 4, 2022

Le Col and Wahoo form women’s team with WorldTour ambitions

Wahoo is targeting the Women’s WorldTour next year in a new partnership with clothing manufacturer Le Col. The company has taken over as a named sponsor of the Drops-Le Col p/b Tempur squad. Tom and Bob Varney will continue to direct and manage the team that they founded in 2015, which will...

January 3, 2022

Liv Joins Team BikeExchange-Jayco as Technical Partner Through 2024

NEWBURY PARK, Calif. (Jan. 3, 2022) /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women on bikes, today announced its technical partnership with Team BikeExchange-Jayco  (formerly GreenEDGE Cycling) through 2024. “We are proud to support Bike Exchange-Jayco and to have the women’s team racing on our new Langma...

December 30, 2021

Liv Factory Racing and Liv Racing Collective Athletes Shine This Season

NEWBURY PARK, Calif. (Dec. 29, 2021) /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women on bikes, is celebrating the outstanding race seasons from its Liv Factory Racing and Liv Racing Collective riders. Top performances included Allysa Seely’s gold medal at the 2021 Paralympic Games, making her the...

December 21, 2021

Crypto.com Becomes First Crypto Firm To Sponsor a Women Sports Team

The cryptocurrency mania has taken the professional women’s sports as Crypto.com, a major crypto exchange, has announced that it became Angel City FC’s (ACFC) exclusive partner to support financial education and independence for players and fans. With the announcement, Crypto.com sets the ground to become the female US National soccer team’s...