SPONSORSHIP NEWS

November 10, 2021

U.S. Soccer extends apparel partnership with Nike

The U.S. Soccer Federation said on Wednesday it reached a long-term deal with Nike (NKE.N) to extend their apparel partnership along with a focus on elevating the profile of the women's game globally and promoting inclusivity. Terms of the deal, which U.S. Soccer said is the largest commercial agreement in...

November 9, 2021

World Champion Swimmer Amanda Beard Joins Ear Pro as Official Swimming Evangelist

SAN JOSE, Calif. (November 9, 2021) – Ear Pro, the world’s top preventative remedy against ear infections caused by trapped water, welcomes four-time Olympian and World Champion swimmer, mother of two, and co-founder of learn-to-swim school Beard Swim Co., Amanda Beard as its official swimming evangelist. After learning about Ear...

November 5, 2021

Klarna, Birdies discuss impetus behind Angel City FC deals

Angel City FC, the Los Angeles women's soccer team beginning play in 2022, adding an eighth founding-level sponsor in Klarna, a Swedish fintech company that provides a variety of e-commerce services. It’s the brand’s first sports sponsorship play. bizjournals

November 4, 2021

WNBA players’ union looks to expand community support through sponsorship deal

The WNBA players' union will continue its support for causes in each of the league's 12 markets, forming a multiyear partnership with Pepsi Stronger Together, the company's initiative to support community involvement projects. The project will start by providing $50,000 to Girls on the Run Los Angeles, the org that...

November 4, 2021

Sara Björk: An Example For Women Returning To Play Soccer After Pregnancy

In April, Gunnarsdóttir, currently under contract at French side Olympique Lyonnais until June 2022, announced that she and her husband were expecting their first child and were returning to stay with her relatives in Iceland to carry her pregnancy to term. Last month, her sponsors PUMA revealed that in collaboration with...

November 3, 2021

ROXY And Cynthia Rowley Launch New Snow And Surf Collection With Ambassadors Chloe Kim And Kelia Moniz

On Wednesday, ROXY will launch a new surf and snow collection with fashion designer Cynthia Rowley. As comfortable designing elaborately embroidered dresses as she is wetsuits, Rowley’s brand has always aimed for “pretty-meets-sporty” throughout its ready-to-wear, surf and swim and fitness lines. In fact, Rowley has teamed up with ROXY/Quiksilver...

November 3, 2021

WHOOP Named Official Fitness Wearable of the Women’s Tennis Association

BOSTON, Nov. 3, 2021 /PRNewswire/ -- WHOOP, the human performance company, and the Women's Tennis Association (WTA) today announced a multi-year partnership naming WHOOP as the Official Fitness Wearable of the WTA. The WTA has also approved WHOOP™ wearable technology for in-match use, making it the first technology to receive this designation. "We've...

November 1, 2021

‘I like to feel we can do it differently’: What if women’s sport went its own way?

xperts from across the industry look at how those who govern and market women's sport are taking a fresh approach in areas like competition structure, content distribution, sponsorship packaging and fan acquisition. SP

October 28, 2021

Rossignol Supports Women of Winter for 2021/22 Season

Rossignol kicks off the 2021/2022 winter season with continuing support of Women of Winter (WoW). For 2021/22, WoW and PSIA-AASI will provide 30 scholarships (up from six last year) to receive PSIA-AASI Level 1 certifications with continued support from Rossignol and other industry leaders. Inside Outdoor

October 26, 2021

Lego on board for Women’s Euro 2022

Uefa and English soccer’s governing body, the Football Association (FA), have confirmed that Danish toy brand Lego will be a national sponsor for the Women’s Euro 2022 tournament.  The European soccer body’s flagship international women’s tournament is set to be hosted in England next year, and Lego has signed up...

October 25, 2021

Stoke! BOTE Welcomes Juli Hernandez as Ambassador

Juli Hernandez is known for being an incredible athlete and human who surfs, skates, and pioneers board sports for women. Juli calls California home, but her mix of Cuban, Costa Rican, Italian, and Spanish roots give her a rich cultural heritage from which to draw as she explores her passions...

October 22, 2021

There’s a Growing Business Case for Investing in Women’s Sports

The profit potential for women’s sports is gaining a lot of attention these days. For venture capitalists, celebrities and sports legends, new revenue streams and shifting fan behavior may soon deliver huge returns. Bloomberg

October 15, 2021

Diamondback’s Eat My Dust Gravel Scholarship Returns for its Second Year

KENT, Wash., (October, 15, 2021) /SPORTSWIRE WOMEN/ — Diamondback, a leader in the gravel cycling space, and professional triathlete and gravel racer Rach McBride have teamed up for the second annual Gravel Scholarship. This year with a new name, the Eat My Dust Gravel Scholarship, which will aim to encourage more...

October 14, 2021

‘Women in Adventure’: Garmin Spotlights Marathon Record Runner Chau Smith

It would be hard to find a runner in their 70s as accomplished as Chau Smith. But for her, it’s not just about the challenge - it’s just what she likes to do. Now 74, she ran seven marathons on seven continents in 7 days as part of the Triple...

October 14, 2021

Altra Announces Partnership with Elite Distance Runner Frank Lara

DENVER (Oct. 14, 2021) /SPORTSWIRE WOMEN/ — Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF 15K Road Race champion, will further strengthen the brand’s exceptional lineup of sponsored athletes, and...

October 13, 2021

Sponsors Announced for The espnW: Women + Sports Summit

Today ESPN announced the roster of sponsors for the 2021 espnW: Women + Sports Summit, taking place October 18-20 at The Lodge at Torrey Pines in La Jolla, Calif. Toyota returns for the ninth year as presenting sponsor. Gatorade, New Balance, and Google are also vital returning sponsors. The one-of-a-kind...

October 5, 2021

adidas to sponsor UEFA Women’s Champions League coverage on DAZN

Adidas has been named as the exclusive global sponsor of UEFA Women’s Champions League coverage on DAZN, who are streaming the competition around the world on YouTube. UEFA and adidas have also announced a new broader partnership that will see an increased commitment towards women’s football over the next four years....

October 5, 2021

Study: Women’s sport fans 25% more likely to buy sponsor products than men’s

Agency finds 50% of women’s sport fans consider it important for brands to act with purpose Study also reveals women’s sport fans are significantly more tech savvy than men’s sport fans A new study by sports marketing agency The Space Between has found that women’s sport fans are 25 per cent more likely...

September 29, 2021

MaximBet Offers Statewide NIL Deal To Every NCAA Female Student Athlete In Colorado

The vast majority of state laws and institutional policies governing name, image and likeness for student athletes prohibit deals with sports betting or gambling entities. The majority, but not all of them. That’s how MaximBet is able to offer NIL contracts to every female student athlete in Colorado over the age of...

September 28, 2021

TIBCO-Silicon Valley Bank provides funding for women’s development team

Team TIBCO-Silicon Valley Bank announced  that it will take the lead in funding Fount Cycling Guild as a women’s development team for next season, providing support through the Silicon Valley Cycling Foundation. A grassroots development team that began just three years ago in Seattle, Washington, Fount Cycling exploded onto the national...

September 28, 2021

P3R and Magee-Womens Research Institute & Foundation Continue to Empower Women’s Health and Wellness With Renewed Partnership

PITTSBURGH, PA (September 28, 2021) /SPORTSWIRE WOMEN/ — P3R has renewed its partnership with the Magee-Womens Research Institute & Foundation (MWRIF) to support and empower women throughout their running and wellness journeys. Transforming women’s lives and creating a better future for all, MWRIF will continue to celebrate runners’ accomplishments as...

September 23, 2021

Lululemon becomes official outfitter for Team Canada in new eight-year deal

The Canadian Olympic Committee has signed a new deal with lululemon, as the Vancouver-based apparel brand best known for its stretchy pants has become the official outfitter for Team Canada’s Olympic and Paralympic teams. National Post

September 21, 2021

MKTG gets domestic sponsorship brief for 2022 Women’s Basketball World Cup

The MKTG Sports and Entertainment agency has been unveiled as the official commercial partner for the 2022 Fiba Women’s Basketball World Cup. A subsidiary of Dentsu Sports International, MKTG will work with the tournament’s local organising committee to source domestic sponsorships for the competition, which will be held in Australia...

September 21, 2021

Dick’s Sporting Goods Becomes Official Sporting Goods Retail Partner of the WNBA

Multiyear Partnership Tipping Off with 2021 WNBA Playoffs – Largest National Retailer for WNBA Merchandise to Feature Jerseys, League Apparel and Basketballs in Store Locations Throughout U.S. and Online Organizations to Work Together to Develop Community-driven Programs to Inspire Young Athletes and Drive Greater Interest in the League, its Players...

September 20, 2021

BSN SPORTS And Under Armour Recognize 50th Anniversary Of Title IX With Complementary “Women Of Will” Coaches’ Webinar

BSN SPORTS, the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, and Under Armour today announced co-sponsorship of a complementary coaches' webinar, "Empowering Coaches to Inspire The Next Generation" on behalf of their joint Women of Will Program...