SPONSORSHIP NEWS

December 21, 2021

Fifa secures Visa as first global women’s soccer sponsor

Fifa has unveiled payment technology giant Visa as its inaugural global women’s soccer sponsor just over a week after launching a new commercial partnership structure. Under the new model, which comes into effect in 2023, soccer’s global governing body has unbundled the sponsorship rights for its women’s and esports properties...

December 20, 2021

Life As a Female Continental Rider: Paid and Professional?

Making it onto a UCI-registered team is a goal for many young riders. Once they get there though, the reality isn't always so glamorous. Cycling Tips

December 20, 2021

Simmons Bank Announces “Game Changing” Support for Female Student-Athletes with Multi-University Sponsorship of Women’s Athletics

PINE BLUFF, Ark. - Simmons Bank announced today ground-breaking support for female student-athletes through a multi-university initiative whereby it will be the presenting sponsor of women's athletics at Arkansas State University, Oklahoma State University, SMU, TCU, University of Arkansas Pine Bluff, University of Arkansas at Little Rock, University of Central Arkansas, University of Memphis,...

December 20, 2021

American Surfer Sage Erickson Joins The Pho3nix Movement

20 December 2021, SYDNEY /SPORTSWIRE WOMEN/ - MANA Sports & Entertainment Group are proud to announce American professional surfer Sage Erickson has signed on as an ambassador for the Pho3nix Foundation, a not-for-profit with the express aim to assist and inspire children through sport. The Pho3nix Foundation has tasked MANA...

December 16, 2021

Outside Interactive, Inc. Launches Exclusive Video Series Featuring Two-Time Olympic Gold Medalist and World Cup Alpine Skier, Mikaela Shiffrin

BOULDER, CO — December 16, 2021/OUTDOOR SPORTSWIRE/ - Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, today announced the release of an exclusive video series featuring the world-class alpine ski racer, two-time Olympic gold medalist, six-time world champion, and three-time Overall FIS...

December 14, 2021

Voyager Digital becomes the official cryptocurrency brokerage partner of the NWSL

NEW YORK, N.Y. (December 14, 2021) - Voyager Digital Ltd. ("Voyager" or the "Company") (TSX: VOYG; OTCQX: VYGVF; FRA: UCD2), one of the fastest-growing, publicly traded cryptocurrency platforms in the United States, today announced a multi-year agreement with The National Women’s Soccer League, making Voyager the NWSL’s first-ever cryptocurrency brokerage partner, further extending...

December 14, 2021

Nike signs UCLA soccer star Reilyn Turner to its first student-athlete NIL deal

Nike has made its first name, image and likeness (NIL) deal with a college athlete, selecting UCLA Bruins sophomore soccer star Reilyn Turner. As part of the partnership, Nike said its agreement with college athletes would include an element that connected them back to their local communities. Turner, who was...

December 13, 2021

FIFA unbundles women’s sponsorship rights in new commercial partnership structure

FIFA has unveiled a new commercial partnership structure that will allow brands to strike sponsorship deals exclusively focused on the world soccer body’s women’s and esports properties. It is the first time since 2013 that FIFA has introduced a new commercial partnership structure and will see a range of packages...

December 8, 2021

Men’s and women’s pro tours hire bankers to help serve up ONE Tennis merger

The men's and women's professional tennis tours have appointed separate financial advisers to help thrash out a merger of their commercial arms that would be backed by a capital injection from the former owner of Formula One racing. Sky News has learnt that the Association of Tennis Professionals (ATP), whose...

December 3, 2021

Chinese Sponsor Distanced Itself From Women’s Tennis Before WTA Pulled Events From China

The Women’s Tennis Association said that its largest Chinese sponsor asked last week to be removed from the organization’s website, the latest sign of tension between the tour and China after a sexual-assault allegation against a former Chinese government official was made on the verified social-media account of tennis pro...

December 2, 2021

T-Mobile donates $50,000 for Georgia women’s sports

T-Mobile is donating $50,000 to Georgia’s women’s athletic programs as a part of the company's total $700,000 donation to all SEC universities. Each school in the conference will be able to choose where the money specifically goes in women’s sports. Red&Black

December 2, 2021

Montana State Announces Major Gift to Support Women’s Basketball

Montana State University and the Bobcats Athletics department announced the Ellen Kreighbaum Women's Head Basketball Coach endowment, permanently naming the women's basketball coaching position in Kreighbaum's honor on Thursday. Kreighbaum will be recognized for her generosity and support of Bobcat women's basketball prior to tipoff of Thursday night's game against...

December 2, 2021

Parity and Morgan Stanley Global Sports & Entertainment to launch financial education-focused campaign, “Practice Makes Perfect”

NEW YORK (December 2, 2021) /SPORTSWIRE WOMEN/ — Parity, an online sponsorship platform, announced today it has teamed up with Morgan Stanley (NYSE: MS) to collaborate on a joint mission to empower women athletes through financial education. The digital campaign “Practice Makes Perfect” highlights personal money management stories and key...

December 1, 2021

Stephen Curry signs UConn women’s basketball freshman Azzi Fudd to multi-dimensional NIL deal with his SC30 brand

Curry is bringing the star UConn women’s basketball freshman into his SC30 Inc. brand in a unique, wide-ranging partnership that will support her successes both on and off the court as the nation’s top recruit builds her collegiate career — a multi-dimensional name, image and likeness contract. Golden State’s reigning...

November 30, 2021

Paige Bueckers’ Major NIL Deal Only Leads to More Questions

On Monday, UConn guard Paige Bueckers made history as the first NCAA athlete to sign an endorsement deal with Gatorade, joining pro basketball players such as Elena Delle Donne, Candace Parker, Zion Williamson and Jayson Tatum. This groundbreaking signing isn’t Bueckers' first endorsement deal in the NIL era, however. On...

November 29, 2021

UConn women’s basketball star Paige Bueckers is the first college athlete to sign with Gatorade

University of Connecticut women's basketball star Paige Bueckers has signed a historic deal with Gatorade. Bueckers is the first-ever college athlete to be signed by Gatorade, the company announced on Monday. WFSB

November 29, 2021

World’s Top Ultrarunner Courtney Dauwalter Joins LEKI

BUFFALO, NY - November 29, 2021 /SPORTSWIRE WOMEN/ - LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established...

November 28, 2021

Johnson C. Smith launches historic women’s cycling program Grants fund first initiative at an HBCU

Johnson C. Smith is launching a women’s cycling program, the first at a historically Black college. JCSU is one of three schools to receive funding from EF Pro Cycling, Cannondale and USA Cycling. The other colleges, Institute of American Indian Arts in Santa Fe, New Mexico, and Navajo Technical University in Crown Point,...

November 24, 2021

LPGA Tour seizing on more sponsor interest in women’s sports

People have had an awakening around women’s sports, often seen as an undervalued asset. And because of the world’s focus on diversity, equity and inclusion, people have looked at women’s sports and realized that it is an area in the world where there is no great deal of parity -...

November 22, 2021

OOFOS Partners with the Marni On The Move Podcast to Launch Brand Ambassador Focused Podcast Mini-Series

New York, NY—November 22, 2021 /SPORTSWIRE WOMEN/ -OOFOS, the global leader in recovery footwear, partners with the Marni On The Move podcast, the popular endurance sports, fitness and wellness focused show to kick off a three episode podcast mini-series showcasing a variety of OOFOS’ brand ambassadors - in dance, triathlon,...

November 17, 2021

&Mother and Oiselle Set New Gold Standard for Gender Equity in Sports

BERKELEY, CA & SEATTLE, WA - NOVEMBER 17TH, 2021 /SPORTSWIRE WOMEN/ — &Mother, a social change nonprofit focused on gender equity and working motherhood, and Oiselle, a by women for women apparel brand, announced the public release of recommended contractual provisions for sponsored athletes to support pregnancy, postpartum recovery, and parental...

November 15, 2021

‘Lots Of Girls Stop Playing’ – Female Golf Pro Reveals Financial Strain

Hannah Gregg, who plays on the LPGA's development Symetra Tour, says the costs of golf are proving too much even for serial winners. There is a common misconception in golf that if you are good enough, you simply turn pro and, financially, the rest will take care of itself. For a fraction,...

November 10, 2021

PEARL iZUMi Partners with Body Positivity Advocate Marley Blonsky

LOUISVILLE, Colo. (Nov 9, 2021)  /SPORTSWIRE WOMEN/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with athlete Marley Blonsky. Blonsky, who is on a mission to build and support inclusive bicycle communities, will play an active role in the brand’s voice and...

November 10, 2021

UConn’s Paige Bueckers has name, image, likeness deal

After a breakout freshman season at UConn, Huskies point guard Paige Bueckers has landed her first name, image and likeness endorsement deal: a multiyear partnership with footwear and apparel marketplace platform StockX. The reigning 2021 John Wooden Award winner -- the first freshman woman to win the annual award since it began in...

November 10, 2021

Personify Partners with Erin Matson, Three-time NCAA Women’s Field Hockey Champion, in Name, Image, and Likeness Agreement

RALEIGH, N.C., Nov. 10, 2021 Personify (www.personifysearch.com), one of the fastest-growing US providers of Recruitment Process Outsourcing services, entered into a Name, Image, and Likeness (NIL) partnership with Erin Matson. Erin Matson is a UNC Women's Field Hockey co-captain, three-time NCAA Division I National Field Hockey Champion, four-time ACC Field Hockey champion, member of the...