PRESS RELEASES

January 11, 2022

VF Corporation Appoints Nicole Otto as Global Brand President, The North Face®

DENVER--VF Corporation today announced that it has appointed Nicole Otto to the position of Global Brand President, The North Face®. Otto joins VF following a successful 16-year career at Nike and will succeed Steve Murray, who is retiring and returning to the UK. The leadership transition will be effective June 2022....

January 11, 2022

Delfina Athletics and Betty Designs Partner to Expand Their Custom Triathlon and Cycling Program

Austin, Texas – Jan. 11, 2022 /SPORTSWIRE WOMEN/ - Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations across the U.S. and beyond. The Austin-based company was founded in 2020 with the mission to...

January 6, 2022

Diamondback Adds Adventure and Gravel Cyclist Devin Cowens to Athlete Roster

KENT, Wash., (Jan. 6, 2022)  /SPORTSWIRE WOMEN/ - Diamondback is pleased to announce the addition of Devin Cowens to its athlete roster for 2022. Cowens is a well known cycling advocate who has brought a greater sense of awareness to the many barriers to entry one faces to participate in the...

January 5, 2022

Sierra Designs Announces Reach Out Partners for 2022

January 5th, 2022– Broomfield, CO /SPORTSWIRE WOMEN/ - In 2020, award-winning camping equipment manufacturer Sierra Designs launched Reach Out, an interdisciplinary initiative to increase participation and accessibility in outdoor recreation. Since the program’s inception, Sierra Designs has donated nearly $40,000 in both gear and web sales to eight nonprofits dedicated...

January 4, 2022

She Tris Announces Return to the I’On Club, Mt. Pleasant in 2022

Charleston, SC (January 4, 2022)/SPORTSWIRE WOMEN/ - She Tris Sprint Triathlon announced this month that registration for three sprint triathlon events has opened and the first event will be back where the series started at the I’On Club in Mt. Pleasant. “We are thrilled to partner once again with the...

January 3, 2022

Liv Joins Team BikeExchange-Jayco as Technical Partner Through 2024

NEWBURY PARK, Calif. (Jan. 3, 2022) /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women on bikes, today announced its technical partnership with Team BikeExchange-Jayco  (formerly GreenEDGE Cycling) through 2024. “We are proud to support Bike Exchange-Jayco and to have the women’s team racing on our new Langma...

December 30, 2021

Liv Factory Racing and Liv Racing Collective Athletes Shine This Season

NEWBURY PARK, Calif. (Dec. 29, 2021) /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women on bikes, is celebrating the outstanding race seasons from its Liv Factory Racing and Liv Racing Collective riders. Top performances included Allysa Seely’s gold medal at the 2021 Paralympic Games, making her the...

December 27, 2021

Movano Unveils Smart Ring Designed for Women Seeking More Approachable Health Insights

PLEASANTON, Calif., Dec. 27, 2021 -- Movano Inc. (Nasdaq: MOVE), a health technology company designing devices that inspire and empower you to live a healthier, happier life, announces its debut device, the Movano Ring, to be showcased at CES 2022. The smart, sleek and comfortable Movano Ring and its accompanying app combine vital health metrics...

December 20, 2021

Women Set the Pace/100 Challenge

Toronto, Canada /SPORTSWIRE WOMEN/ - Keep moving. Keep fit. Keep having fun. And be ready to rock the 2022 race season when the warmer weather hits! That’s the message that the Toronto Women’s Run Series wants to convey as it launches its newest and most unique challenge, the Women Set...

December 20, 2021

Simmons Bank Announces “Game Changing” Support for Female Student-Athletes with Multi-University Sponsorship of Women’s Athletics

PINE BLUFF, Ark. - Simmons Bank announced today ground-breaking support for female student-athletes through a multi-university initiative whereby it will be the presenting sponsor of women's athletics at Arkansas State University, Oklahoma State University, SMU, TCU, University of Arkansas Pine Bluff, University of Arkansas at Little Rock, University of Central Arkansas, University of Memphis,...

December 20, 2021

American Surfer Sage Erickson Joins The Pho3nix Movement

20 December 2021, SYDNEY /SPORTSWIRE WOMEN/ - MANA Sports & Entertainment Group are proud to announce American professional surfer Sage Erickson has signed on as an ambassador for the Pho3nix Foundation, a not-for-profit with the express aim to assist and inspire children through sport. The Pho3nix Foundation has tasked MANA...

December 16, 2021

Outside Interactive, Inc. Launches Exclusive Video Series Featuring Two-Time Olympic Gold Medalist and World Cup Alpine Skier, Mikaela Shiffrin

BOULDER, CO — December 16, 2021/OUTDOOR SPORTSWIRE/ - Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, today announced the release of an exclusive video series featuring the world-class alpine ski racer, two-time Olympic gold medalist, six-time world champion, and three-time Overall FIS...

December 13, 2021

Foot Locker, Inc. Announces New Womenswear Brand Cozi for Holiday 2021

NEW YORK, Dec. 13, 2021  -- Foot Locker, Inc. (NYSE:FL) today announces the launch of its first proprietary womenswear brand, Cozi, that will be available globally and exclusively at Foot Locker and Champs Sports. Following successful controlled brand launches of LCKR and capsule collections by collaborators Melody Ehsani and Don C, Cozi is an...

December 10, 2021

Meet Your 2022 Life Time Grand Prix Race Series Athletes

BOULDER, Colo., Dec. 10, 2021 — Life Time (NYSE: LTH), owner and producer of more than 30 renowned athletic events across the nation, today announced the 60 athletes who have been selected to compete in the 2022 Life Time Grand Prix series, which includes events such as Garmin Unbound Gravel...

December 8, 2021

Suzanne Cohen Joins The IRONMAN Group As New Chief Marketing Officer

TAMPA, Fla. (Dec 8, 2021) /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the addition of Suzanne Cohen as the company’s new Chief Marketing Officer (CMO). Cohen joins the executive team at The IRONMAN Group after leadership roles with JPMorgan Chase & Co., Marriott International, Starwood Hotels &...

December 8, 2021

Suzanne Cohen Joins The IRONMAN Group As New Chief Marketing Officer

TAMPA, Fla. (Dec 8, 2021) /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the addition of Suzanne Cohen as the company’s new Chief Marketing Officer (CMO). Cohen joins the executive team at The IRONMAN Group after leadership roles with JPMorgan Chase & Co., Marriott International, Starwood Hotels &...

December 7, 2021

Alpine Parrot Earns Best of What’s New Award from Popular Science

DENVER, Colo. (Dec. 7, 2021)  /SPORTSWIRE WOMEN/ - Alpine Parrot, maker of technical apparel for women sizes 14-24, received a spot in the coveted 2021 Popular Science Best of What’s New Awards in the Sports & Outdoor category for the Ponderosa Pant. Since 1988, Popular Science has reviewed thousands of...

December 7, 2021

InsideTracker Shares Inside Look at Blood Biometric Data, Insights from Endurance Legend Shalane Flanagan’s Project Eclipse Challenge

CAMBRIDGE, Mass.— Dec. 8, 2021 /SPORTSWIRE WOMEN/ - Shalane Flanagan’s Project Eclipse journey began on Sept. 26, 2021, when she toed the line at the Berlin marathon— but her inside story started weeks prior with baseline blood analysis from InsideTracker, the leading truly personalized performance and nutrition system, who today...

December 6, 2021

Tennis Champion and Entrepreneur Maria Sharapova Invests in Investing Platform Public.com

NEW YORK-- Public.com, the investing platform that helps people become better investors, today announced that tennis champion and entrepreneur Maria Sharapova has made an investment in the company to help level the investing playing field for everyone, especially young women, and empower and bring more women into the public markets for the...

December 6, 2021

Girls Gone Gravel and Feisty Media launch the Gone Graveling Festival, the first Women’s Gravel Festival in Bentonville, AR

Victoria, B.C. - December 6, 2021 /SPORTSWIRE WOMEN/ - Girls Gone Gravel and Feisty Media are proud to announce the first of its kind women’s gravel festival, the Gone Graveling Festival. The event will take place April 28 - May 1, 2022, in Bentonville, Arkansas, and is open to any...

December 2, 2021

Greensboro College Becomes 38th School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - USA Triathlon, along with Greensboro College Director of Athletics Kim Strable, today announced that Greensboro College in Greensboro, North Carolina, will become the 38th school in the nation to offer women’s triathlon at the varsity level. The school also announced the hiring of Karen Buxton...

December 2, 2021

Parity and Morgan Stanley Global Sports & Entertainment to launch financial education-focused campaign, “Practice Makes Perfect”

NEW YORK (December 2, 2021) /SPORTSWIRE WOMEN/ — Parity, an online sponsorship platform, announced today it has teamed up with Morgan Stanley (NYSE: MS) to collaborate on a joint mission to empower women athletes through financial education. The digital campaign “Practice Makes Perfect” highlights personal money management stories and key...

December 1, 2021

American-made FORLOH introduces women-specific rain gear

WHITEFISH, Mont. (Dec. 1, 2021) /SPORTSWIRE WOMEN/ - The 2021-22 hunting seasons may have hit their peak, but FORLOH, the 100% made-in-America technical outdoor brand, continues to bring innovation to the market with the release of two lightweight, breathable and waterproof women's-specific rain garments. FORLOH's new Women's AllClima 3L Rain Jacket ($369) and...

November 29, 2021

World’s Top Ultrarunner Courtney Dauwalter Joins LEKI

BUFFALO, NY - November 29, 2021 /SPORTSWIRE WOMEN/ - LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established...

November 22, 2021

OOFOS Partners with the Marni On The Move Podcast to Launch Brand Ambassador Focused Podcast Mini-Series

New York, NY—November 22, 2021 /SPORTSWIRE WOMEN/ -OOFOS, the global leader in recovery footwear, partners with the Marni On The Move podcast, the popular endurance sports, fitness and wellness focused show to kick off a three episode podcast mini-series showcasing a variety of OOFOS’ brand ambassadors - in dance, triathlon,...